Stukent Final Exam Practice Questions
and Answers 100% Pass
A positioning statement _____. - ✔✔Expresses a brands positioning approach
True or False: Display packaging is packaging used to present a product to potential
consumers. - ✔✔True
Which of the following is not presented in the chapter as a component of positioning
strategies? - ✔✔Separation from the 4 Ps
What is a key difference between a positioning statement and a mission statement? -
✔✔A positioning statement, it is recommended, should be understood but not written
down, while a mission statement should be both understood and written
Which positioning approach is presented in the Dawn dishsoap video commercial
included in the chapter? - ✔✔Going green
True or False: The groups into which similar types of brands/products are thought of
are brand/product categories. - ✔✔True
True or False: Positioning involves how a brand wants to be perceived. - ✔✔True
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, Which of the following is not a question for determining the strength of a positioning
statement? - ✔✔How will the positioning statement help the public differentiate
between audience perception and brand authenticity?
True or False: Zollipops has taken a positioning approach based on low-cost candy
options. - ✔✔False
True or False: Positioning is about messaging and is not concerned with how a
company operates. - ✔✔False
True or False: A brand tells particular kinds of stories in particular kinds of ways. -
✔✔True
True or False: Name brands are essentially those brands for which the products are sold
by the manufacturer and, therefore, the brand remains consistent nationally. - ✔✔True
Target's Market Pantry is an example of which of the following brand types? -
✔✔Private label brand
True or False: The way consumers actually perceive a brand is referred to as brand
image. - ✔✔True
Which of the following statements is not true?
a) A brand can be damaged by over-promising a product.
b) The value proposition is business-facing.
Brittie Donald, All Rights Reserved © 2025 2
and Answers 100% Pass
A positioning statement _____. - ✔✔Expresses a brands positioning approach
True or False: Display packaging is packaging used to present a product to potential
consumers. - ✔✔True
Which of the following is not presented in the chapter as a component of positioning
strategies? - ✔✔Separation from the 4 Ps
What is a key difference between a positioning statement and a mission statement? -
✔✔A positioning statement, it is recommended, should be understood but not written
down, while a mission statement should be both understood and written
Which positioning approach is presented in the Dawn dishsoap video commercial
included in the chapter? - ✔✔Going green
True or False: The groups into which similar types of brands/products are thought of
are brand/product categories. - ✔✔True
True or False: Positioning involves how a brand wants to be perceived. - ✔✔True
Brittie Donald, All Rights Reserved © 2025 1
, Which of the following is not a question for determining the strength of a positioning
statement? - ✔✔How will the positioning statement help the public differentiate
between audience perception and brand authenticity?
True or False: Zollipops has taken a positioning approach based on low-cost candy
options. - ✔✔False
True or False: Positioning is about messaging and is not concerned with how a
company operates. - ✔✔False
True or False: A brand tells particular kinds of stories in particular kinds of ways. -
✔✔True
True or False: Name brands are essentially those brands for which the products are sold
by the manufacturer and, therefore, the brand remains consistent nationally. - ✔✔True
Target's Market Pantry is an example of which of the following brand types? -
✔✔Private label brand
True or False: The way consumers actually perceive a brand is referred to as brand
image. - ✔✔True
Which of the following statements is not true?
a) A brand can be damaged by over-promising a product.
b) The value proposition is business-facing.
Brittie Donald, All Rights Reserved © 2025 2
