STUKENT STUDY GUIDE
QUETSIONS AND ANSWERS 100%
PASS
True or False: Marketing and advertising are the same thing. - ✔✔FALSE
True or False: If you increase the number of new customers in your business, you are
guaranteed to grow your business. - ✔✔False
True or False: Marketing is the process of communicating a company's value to the
customer. - ✔✔TRUE
What are the Four P's of Marketing? - ✔✔Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to
purchase your product or service. - ✔✔True
Which common research method is best for getting a more in-depth look at consumers'
thoughts and ideas about a product or service? - ✔✔FOCUS GROUPS
True or False: Ads, emails, and text messages are all examples of marketing approaches.
- ✔✔TRUE
Brittie Donald, All Rights Reserved © 2025 1
, Why do companies need marketing? - ✔✔to acquire new customers
to increase sales
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative
data? - ✔✔SURVEYS
According to the reading, before creating content, what question should you ask
yourself? - ✔✔Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? -
✔✔social media marketing
True or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction. - ✔✔True
True or False: a social media marketing plan needs to be in place before your social
media efforts begin. - ✔✔True
What was the first true "social media network"? - ✔✔MYSPACE
What does the acronym SEO stand for? - ✔✔Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and
sharing online material that specifically promotes your brand. - ✔✔FALSE
Brittie Donald, All Rights Reserved © 2025 2
QUETSIONS AND ANSWERS 100%
PASS
True or False: Marketing and advertising are the same thing. - ✔✔FALSE
True or False: If you increase the number of new customers in your business, you are
guaranteed to grow your business. - ✔✔False
True or False: Marketing is the process of communicating a company's value to the
customer. - ✔✔TRUE
What are the Four P's of Marketing? - ✔✔Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to
purchase your product or service. - ✔✔True
Which common research method is best for getting a more in-depth look at consumers'
thoughts and ideas about a product or service? - ✔✔FOCUS GROUPS
True or False: Ads, emails, and text messages are all examples of marketing approaches.
- ✔✔TRUE
Brittie Donald, All Rights Reserved © 2025 1
, Why do companies need marketing? - ✔✔to acquire new customers
to increase sales
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative
data? - ✔✔SURVEYS
According to the reading, before creating content, what question should you ask
yourself? - ✔✔Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? -
✔✔social media marketing
True or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction. - ✔✔True
True or False: a social media marketing plan needs to be in place before your social
media efforts begin. - ✔✔True
What was the first true "social media network"? - ✔✔MYSPACE
What does the acronym SEO stand for? - ✔✔Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and
sharing online material that specifically promotes your brand. - ✔✔FALSE
Brittie Donald, All Rights Reserved © 2025 2
