Marketing Final Exam-Stukent Quizzes
Questions and Answers 100% Pass
URL is an acronym for: - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)? - ✔✔A cookie
Which of the following is NOT a dynamic language? - ✔✔HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - ✔✔Transport layer security
encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
- ✔✔Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? - ✔✔Create captivating
design
Which of the following is NOT an example of direct traffic? - ✔✔Someone types the
name of a website into a search bar and clicks the first link on the search engine results
page
Brittie Donald, All Rights Reserved © 2025 1
, Unpaid referral traffic that comes from - ✔✔links from other websites that are not paid
for
The primary conversion for a lead generation site is - ✔✔Both a phone call and a form
fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - ✔✔increase revenue
In web design, what is more important than website's visual appeal is - ✔✔whether it
generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm
- ✔✔Use complementary colors
Oil Gardner's principle of clarity has been violated if - ✔✔a visitor has no idea where a
link leads
The "upper fold" is - ✔✔The portion of a webpage that is visible without scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?"
"Why should I pick you?" and - ✔✔"What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because -
✔✔It is easier to adapt for display on a desktop computer AND mobile traffic has more
volume than desktop traffic
Brittie Donald, All Rights Reserved © 2025 2
Questions and Answers 100% Pass
URL is an acronym for: - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)? - ✔✔A cookie
Which of the following is NOT a dynamic language? - ✔✔HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - ✔✔Transport layer security
encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
- ✔✔Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? - ✔✔Create captivating
design
Which of the following is NOT an example of direct traffic? - ✔✔Someone types the
name of a website into a search bar and clicks the first link on the search engine results
page
Brittie Donald, All Rights Reserved © 2025 1
, Unpaid referral traffic that comes from - ✔✔links from other websites that are not paid
for
The primary conversion for a lead generation site is - ✔✔Both a phone call and a form
fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - ✔✔increase revenue
In web design, what is more important than website's visual appeal is - ✔✔whether it
generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm
- ✔✔Use complementary colors
Oil Gardner's principle of clarity has been violated if - ✔✔a visitor has no idea where a
link leads
The "upper fold" is - ✔✔The portion of a webpage that is visible without scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?"
"Why should I pick you?" and - ✔✔"What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because -
✔✔It is easier to adapt for display on a desktop computer AND mobile traffic has more
volume than desktop traffic
Brittie Donald, All Rights Reserved © 2025 2
