Digital Marketing - Stukent mimic
Exam Questions and Answers 100%
Pass
Hey! I think it's so cool that we get to work at Buhi together! #awesomeinternship
#soontobecollegegraduates. Anyway, I'm working on a few campaigns and I remember
one of our professors telling us that there's a difference between SEO and paid or PPC
keywords. Do you remember what he said? - ✔✔Keywords for PPC (paid) depend
more on search volume, competition, and search intent as ads are directly competing
with competitors over highly used, purchase-intent keywords. SEO focuses primarily
on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it sounds like bids
are the ticket to me. I remember a past digital marketer telling me that bids should stay
pretty low, but can you remind me why we can't put $100 behind a keyword to make
sure we get priority? - ✔✔The maximum CPC bid is the amount the advertiser agrees to
pay for a click. The actual CPC is the amount the advertiser ends up paying when a
searcher clicks on his/her ad. These two amounts are typically different because the
actual CPC is usually lower than the maximum CPC. Competitors may set a high bid,
Brittie Donald, All Rights Reserved © 2025 1
, just under yours, with the intent of exhausting your budget quickly. This enables them
to eliminate you as a competitor for the rest of that day or month and show their ad for
a much lower cost per click. For example, if you bid $20 but your competitor bids
$19.98, then you'll pay $19.99 and your budget will be exhausted extremely quickly,
kicking you out of the competition.
Congratulations on the new job! I've heard a bit about Buhi, and I'm excited to hear
more about the company when we meet up for lunch next week. Some quick questions
for you: Are there criteria for selecting keywords? Which are most important? Should I
just choose a bunch that looks good including my branded keywords? - ✔✔Search
volume, suggested bid, competition, and search intent are the four criteria by which to
choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I know if I should
lower or increase my bid to improve keyword performance? - ✔✔Impressions are a key
metric for analyzing keyword performance. When first testing a keyword, getting a low
number of impressions or none at all likely indicates that you're consistently being
outbid and need to increase your bid. Similarly, high impressions mean you're
consistently outbidding competitors. If impressions are too high, then there's a wider
gap between your max CPC and average CPC, which means you might be paying more
on average than you would if you had a smaller margin.
Brittie Donald, All Rights Reserved © 2025 2
Exam Questions and Answers 100%
Pass
Hey! I think it's so cool that we get to work at Buhi together! #awesomeinternship
#soontobecollegegraduates. Anyway, I'm working on a few campaigns and I remember
one of our professors telling us that there's a difference between SEO and paid or PPC
keywords. Do you remember what he said? - ✔✔Keywords for PPC (paid) depend
more on search volume, competition, and search intent as ads are directly competing
with competitors over highly used, purchase-intent keywords. SEO focuses primarily
on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it sounds like bids
are the ticket to me. I remember a past digital marketer telling me that bids should stay
pretty low, but can you remind me why we can't put $100 behind a keyword to make
sure we get priority? - ✔✔The maximum CPC bid is the amount the advertiser agrees to
pay for a click. The actual CPC is the amount the advertiser ends up paying when a
searcher clicks on his/her ad. These two amounts are typically different because the
actual CPC is usually lower than the maximum CPC. Competitors may set a high bid,
Brittie Donald, All Rights Reserved © 2025 1
, just under yours, with the intent of exhausting your budget quickly. This enables them
to eliminate you as a competitor for the rest of that day or month and show their ad for
a much lower cost per click. For example, if you bid $20 but your competitor bids
$19.98, then you'll pay $19.99 and your budget will be exhausted extremely quickly,
kicking you out of the competition.
Congratulations on the new job! I've heard a bit about Buhi, and I'm excited to hear
more about the company when we meet up for lunch next week. Some quick questions
for you: Are there criteria for selecting keywords? Which are most important? Should I
just choose a bunch that looks good including my branded keywords? - ✔✔Search
volume, suggested bid, competition, and search intent are the four criteria by which to
choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I know if I should
lower or increase my bid to improve keyword performance? - ✔✔Impressions are a key
metric for analyzing keyword performance. When first testing a keyword, getting a low
number of impressions or none at all likely indicates that you're consistently being
outbid and need to increase your bid. Similarly, high impressions mean you're
consistently outbidding competitors. If impressions are too high, then there's a wider
gap between your max CPC and average CPC, which means you might be paying more
on average than you would if you had a smaller margin.
Brittie Donald, All Rights Reserved © 2025 2
