Exploring strategy text and cases
x x x x
12th edition by Johnson and Whittington
x x x x x
all chapters 1-16
x x
2
© xPearson xEducation xLimited
x2020
, TABLE OF x
CONTENT
x
Chapter 1x Introducing strategy x
23
Part I
x THE STRATEGIC POSITION
x x
31
Chapter 2x Macro-environment analysis x
32
Chapter 3x Industry and sector analysis
x x x
41
Chapter 4x Resources and capabilities analysis
x x x
56
Chapter 5x Stakeholders and governance x x
71
Chapter 6x History and culture
x x
80
Part II
x STRATEGIC CHOICES x
92
Chapter 7x Business strategy and models
x x x
93
Chapter 8x Corporate strategy x
105
Chapter 9x International strategy x
125
Chapter Entrepreneurship and innovation x x
136
Chapter Mergers, acquisitions and alliances
x x x
145
Part III
x STRATEGY IN ACTION x x
156
Chapter Evaluating strategies x
157
Chapter Strategy development processes
x x
170
Chapter Organising and strategy x x
183
Chapter Leadership and strategic change
x x x
190
Chapter The practice of strategy
x x x
198
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© xPearson xEducation xLimited
x2020
,1. Introduction
Exploring xStrategy xrepresents xone xof xthe xmost xcomprehensive xpackages xof
xmaterial x and xsupport x for xteachers xand xstudents xof xstrategy. xThe xfollowing
xmaterials xand x assistance xare xnow xavailable:
• The x text xwith ximproved x design x and xlayout xto x assist xreaders x – x including
x objectives x for x each x part x of x the x book x and x chapter x learning
x outcomes, x concept x definitions, x chapter x summaries, x additional xreading
xand xmuch more.
• Over x seventy x illustrations x and x fifteen x Thinking x Differently x sections,
x each x including x questions xto xfacilitate xtheir xuse xas xmini xcases xor xclass
xdiscussions.
• Sixteen x end-of-chapter x case x examples x with x specific x relevance x to x the
x content x of x the xchapter x and xwith xquestions xrelating xto xthe xmajor xlearning
xissues xin xthe xchapter.
• End-of-chapter x work x assignments, x which x provide x further x opportunities
x for x student x assessment, xadditional xwork xorxself-assessment.
• Thirty x case x studies x (text x and x cases x version x only) x together x with
x comprehensive x teaching xnotes x(in xthis xmanual xand xon xthe xwebsite). xThe
xcase xcollection xcontains xa x rich x mixture x of x material, xincluding x long x and
x short x cases x from x many x different x sectors xand xdifferent xcountries.
• A xnumber xof x‘classic xcases’ xfrom x past x editions x(where x they x are x not x carried
x forward x into xthe x twelfth xedition xbut xare xstill xuseful xto xtutors xand xstudents).
• The xStrategy xExperience xsimulation xgives xstudents xhands-on xexperience xof xstrategic
x analysis x and x decision x making. x The x simulation x can x be x used x by
x individual x students, x or xas xpart xof xa x wider x xclassroomexercise.
For xstudents:
• Revision xaids x(flashcards, xkey xconcepts xand xglossary x(in xsix xlanguages))
• Multiple-choice xquestions, xwork xassignments xandxgrade xbook
• Help xwith xcase xstudies x(web xlinks, xFT xarticles xand xadvice xon xanalysing xcases).
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© xPearson xEducation xLimited
x2020
, Whittington xet xal., xExploring xStrategy, x12e, xInstructor’s
xManual
For xtutors:
• This xInstructor’sxManual
• PowerPoint x slides
• Tutors’ xworkshops xled xby xthe xauthors xare xheld xannually. xThese xare xpractical
x days x concerned xwith xhow xteachers xmight xgain xmost xadvantage xfrom xthe
xbook x and xassociated x materials. xThey xalso xact xas xa xforum xin xwhich xto
xmeet xother x strategy xteachers.
Details x on x all x of x these x items x and x extensive x tutors’ x debriefs x of
x work x assignments, x illustrations, x xcase xexamples xand xcase xstudies xare xincluded xin
xthis xmanual.
Many x of x these x materials x are x also x relevant x to x our x shorter x version,
x Fundamentals x of x Strategy. x This x shorter x version x has x the x advantage x of
x consistent x definitions x and x frameworks x and x the x same x illustrations xand
xend-of-chapter xcase xexamples. xIt xshould x therefore x be x very x easy x for x teachers
x using x Exploring x Strategy x or x Fundamentals x of x Strategy x to x switch
x between x these x two x texts x according x to x the x needs x of x a x particular x course.
2. Using this manual
x x
This x manual x is x designed x for x the x assistance x of x teachers x of x strategy x in
x planning x how x to x gain x maximum x advantage x from x the x text x Exploring
x Strategy x and x the x associated x teaching xand xlearning x xmaterials. xIt xshould
xprovide xhelp xwith:
• planning xa xteaching xapproach xto xsuit xthe xtype xof xparticipants, xtime xavailable, xetc.;
• deciding xon xhow xto xuse xthe xtext, xillustrations, xcase xexamples, xreadings xand
xcase x studies xin xa x x teaching x scheme;
• choosing xadditional xmaterial xto xinclude xin xa xcourse;
• using xthe xwork xassignments xfor xthe xillustrations, xcase xexamples xand xthose
xat x the xend xof x x each xchapter;
• preparing xto xteach xthe xcasexstudies;
• usingxthe xExploringxStrategyxwebsite.
The x next x two x sections x are x intended x to x be x of x particular x use x to
x teachers x who x are x relatively x new x to x teaching xstrategy x or x are x designing
x new x courses. x Experienced x teachers x may x wish x to x pass x over x Sections x3 xand x4.
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© xPearson xEducation xLimited
x2020