AC 3.3 Justifying my campaign
I decided to focus on the crime of spiking because it is a very hidden and under-reported
crime that is happening all around us without us realising. This is an important area to
address as spiking is a very common issue that is very rarely addressed, statistics show
that 4 in 10 women claim that if they were spiked they would not report it to the police and
about 35 percent of women know someone who has been spiked or have been spiked
themselves, according to the YourGov survey. Some people have even gone as far as to
say that drink spiking has reached “epidemic” level. Without a campaign like this,it is likely
that many would still be unaware of the dangers of drink spiking , such as hospitalisation,
sexual assault, rape, paralyzation and even death in some rare cases. Additionally some
men might have viewed spiking as some harmless fun and an easy way to “get laid”,
without realising the psychological and physical impacts it could have on a young person.
However, with a campaign highlighting this issue, it encourages women to not feel
ashamed to report such an issue to the police and it educates people on how to stay safe on
a night out, encouraging women of all ages to never leave their drinks unattended and to
possibly invest in a portable drink cover to prevent their drink from being tainted.
I decided upon the campaign name, “Stop the Spike”, I believe this showcases the aim of
the campaign clearly, while being easy to remember. It uses sibilance in the words “Stop”
and “Spike” to make the campaign even more memorable and persuasive. To add to this I
created the catchy and rhyming slogan, “Safer Nights, Better Lives”, this slogan prioritises
the safety of women and promotes staying educated on a night out to improve the quality of
your life. In addition, this pertains to my target audience of young people, as they are
more likely to prefer information given directly to them rather than, while the title and slogan
support my aims in my anti-spiking campaign. I chose to use a range of campaigning
methods, including social media accounts of programs such as instagram and twitter;
merchandise such as badges, keyrings and t-shirts; leaflets and posters. I chose these
because my audience consists mainly of young, impressionable people, so something like
a post on an instagram account with trending hashtags and a large amount of followers is far
more likely to catch their attention than a newspaper article or clip of it on some news
channel such as BBC News. Additionally, it is far cheaper and faster to fund a social media
account or a series of leaflets and posters than a big commercial on television. I also felt that
these would be effective in promoting my campaign because the average person spends
about 2 and a half hours of scrolling through social media, meaning that there is a high
probability that a range of different young people will stumble onto my post, along with this,
approximately 60 percent of people own or have access to social media. Posters also
promote my campaign to a wider audience because even if someone doesn't have social
media, they will be able to be aware of the issue and my campaign because they will be
hung up all over the town. If I had chosen to write a book in order to promote my campaign,
it may not have been as effective because many people may have not even known that it
existed while others may not have had enough time to read the entirety of a book, especially
if it was lengthy, complicated or uninteresting. Using the example of my Instagram post, I
believe that the target audience would be most likely to respond to this because it includes
all the features instagram has to offer with colourful emojis and popular hashtags. It also
offers an effective link to the subject because it provides people with my whole social media
account, so they are able to click on my profile and discover other key information, such as
I decided to focus on the crime of spiking because it is a very hidden and under-reported
crime that is happening all around us without us realising. This is an important area to
address as spiking is a very common issue that is very rarely addressed, statistics show
that 4 in 10 women claim that if they were spiked they would not report it to the police and
about 35 percent of women know someone who has been spiked or have been spiked
themselves, according to the YourGov survey. Some people have even gone as far as to
say that drink spiking has reached “epidemic” level. Without a campaign like this,it is likely
that many would still be unaware of the dangers of drink spiking , such as hospitalisation,
sexual assault, rape, paralyzation and even death in some rare cases. Additionally some
men might have viewed spiking as some harmless fun and an easy way to “get laid”,
without realising the psychological and physical impacts it could have on a young person.
However, with a campaign highlighting this issue, it encourages women to not feel
ashamed to report such an issue to the police and it educates people on how to stay safe on
a night out, encouraging women of all ages to never leave their drinks unattended and to
possibly invest in a portable drink cover to prevent their drink from being tainted.
I decided upon the campaign name, “Stop the Spike”, I believe this showcases the aim of
the campaign clearly, while being easy to remember. It uses sibilance in the words “Stop”
and “Spike” to make the campaign even more memorable and persuasive. To add to this I
created the catchy and rhyming slogan, “Safer Nights, Better Lives”, this slogan prioritises
the safety of women and promotes staying educated on a night out to improve the quality of
your life. In addition, this pertains to my target audience of young people, as they are
more likely to prefer information given directly to them rather than, while the title and slogan
support my aims in my anti-spiking campaign. I chose to use a range of campaigning
methods, including social media accounts of programs such as instagram and twitter;
merchandise such as badges, keyrings and t-shirts; leaflets and posters. I chose these
because my audience consists mainly of young, impressionable people, so something like
a post on an instagram account with trending hashtags and a large amount of followers is far
more likely to catch their attention than a newspaper article or clip of it on some news
channel such as BBC News. Additionally, it is far cheaper and faster to fund a social media
account or a series of leaflets and posters than a big commercial on television. I also felt that
these would be effective in promoting my campaign because the average person spends
about 2 and a half hours of scrolling through social media, meaning that there is a high
probability that a range of different young people will stumble onto my post, along with this,
approximately 60 percent of people own or have access to social media. Posters also
promote my campaign to a wider audience because even if someone doesn't have social
media, they will be able to be aware of the issue and my campaign because they will be
hung up all over the town. If I had chosen to write a book in order to promote my campaign,
it may not have been as effective because many people may have not even known that it
existed while others may not have had enough time to read the entirety of a book, especially
if it was lengthy, complicated or uninteresting. Using the example of my Instagram post, I
believe that the target audience would be most likely to respond to this because it includes
all the features instagram has to offer with colourful emojis and popular hashtags. It also
offers an effective link to the subject because it provides people with my whole social media
account, so they are able to click on my profile and discover other key information, such as
