How to Buy Ads Using Reach and Frequency: - ANSWER
Common reasons why ads may not be approved (7) - ANSWER 1) Promotes
adult content
2) facilitates the sale of illegal, recreation drugs, drug paraphilia
3) Online gambling (unless pre-approved or promoting traffic to brick-and-
mortar. Being approved in one area doesn't mean all areas)
4) Sales of weapons, ammunition, and explosives (including fireworks)
5) Dating or "adult friend finder" sites (unless pre-approved as a dating site)
6) Promotes the sale of tobacco
7) The business is an online pharmacy
How does the ad review process work? (3) - ANSWER 1) When you publish
new ads, they'll be submitted under review
2) Within 24hrs, will be notified that ads have been approved
3) the ads will start running immediately and you'll see results in ads manager
However, ads can be subject to multiple layers of review and be disapproved
later. For example, an ad can go through another set of reviews if the ad
receives a highly unusual number of negative feedback such as hiding the ad or
reports as spam.
What if your ad wasn't approved? (4) - ANSWER 1) Can usually edit the ad to
comply with FB policies
2) There is an email sent to the advertiser with reasons why the ad was
disapproved
3) Use the email as guidance on how to fix/edit the ad
4) Once the ad is edited, it will be resubmitted for review
,If you feel that the ad has been wrongfully disapproved, file an appeal. But the
appeal will go to the most recent disapproved ad unless you provide a previous
Ad ID
Can you edit an ad with a Boost Your Post ad objective? - ANSWER No, you
have to make a new one.
Content & LP Policies: Personal Characteristics - ANSWER Can't assert or
imply, directly or indirectly, that you know a person's personal characteristics.
This includes race, ethnic origin, sexual orientation, physical and mental
disability or medical condition, financial status, personal name, or perceived
imperfections
Content & LP Policies: Vulgar Language - ANSWER Refrain from using
vulgar, profane or insulting language. Cannot use symbols in replacements of
letters within a curse word (Ex: F%^&ing).
In addition, ad copy shouldn't include unnecessary symbols or punctuations.
Ads need to have proper grammar and punctuations
Content & LP Policies: Deceptive Claims - ANSWER FB & IG ads can't
contain false, misleading or fraudulent claims or content. Any claims made need
to have proof & credibility/be substantiated (Ex: get rich quick schemes or
situations where there is little investment with big returns)
Must promote transparency regarding participation and opportunity. Also, you
can't promote anything that has been debunked by FB's third-party fact checkers
Landing Pages: Facebook Destinations - ANSWER You can send traffic to
Facebook business pages and groups. BUT, you can't send traffic to the home
page.
If sending to a business page, ads will be reviewed under the guidelines. If
sending to a group, the group must be open & public - no secret or closed group
(this is where you have to submit a request to join)
,Landing Pages: Geographic IP Address Restrictions - ANSWER All *APP*
ads are reviewed through multiple international locations. If the site you're
directing people to is restricted in their area/other regions, the ad can be
disapproved.
Landing Pages: Error Pages - ANSWER Landing page must be able to be
viewed/opened in all browsers. Can't send traffic to a site that is under
construction or is an error page (ex: 404)
Double check the destination URL before submitting ads
Landing Pages: Web of Trust - ANSWER Landing pages can't be negatively
flagged by Web of Trust, a website review service not affiliated with FB.
Websites cannot bring users to download something or need additional
software/other things to view the site's content. In addition, can't have users
click into multiple ads to get to the desired URL or content.
Landing Pages: Prohibited Content - ANSWER Ads will not be approved if
the destination URL contains products or services that do not comply with FB
policies or show ads that don't comply with FB.
This includes misleading ad positioning such as using overly sensationalized
headlines and leading users to a LP that contains minimal original content
and/or a majority of unrelated or low quality content.
The LP must also have minimal # of ads, popups, and content blockers
Landing Page Guidelines: Don'ts (5) - ANSWER 1) Direct ads to a page that is
under construction or is an error page
2) Distract users from the LP's original content with excessive embedded ads or
pop ups
3) Bait people into clicking an ad by using overly cropped pictures or shocking
(sensationalized) or sexual ad copy
4) Attempt to monetize facebook ad views. For example, getting sent to an LP
but needing to click into more ads to view the site's content
5) Use low quality advertisements or shocking or sexually graphic ad imagery
, Landing Page Guidelines: Do's (3) - ANSWER 1) Present content in a clear
way that's easy to navigate
2) Ensure content on the LP matches the promotion of the ad (sending people to
an irrelevant or different LP will confuse people)
3) Clearly connecting the branding of the ad with the LP (again, making sure
they match)
Creative: Misleading Buttons - ANSWER Images can't contain buttons that do
not actually serve a function, such as a button that seems clickable. (ex: play
button)
Use the native Facebook CTAs instead.
Creative: Health & Fitness - ANSWER Can't use "before and after" pictures of
unexpected or unlikely results, such as a side by side comparison of dramatic
weight loss
However, you can state health & fitness and positive or neutral way with no
comparison
Creative: Sexually Suggestive - ANSWER Can't use images that imply nudity,
reveals excessive skin or cleavage, or focuses on body part unnecessarily - even
if it's for artistic or educational reasons
Creative: Shocking or Scare Tactics - ANSWER Can't use images that may
scare or shock users in a negative way. This creates a negative experience
Creative: Facebook Brand Assets - ANSWER You can only use Facebook
Branded logos if they are the updated versions (the thumbsup, facebook with
white background, and IG logo). Cannot use if they are altered or outdated or
use trademarks, names, domain names, logos or other content that may be
confused with Facebook.
However, cannot imply a Facebook Partnership using the logos.
Creative: Text in Image Ad - ANSWER Shouldn't have more than 20% of text
on your image. The more text, the less it would get served or can be
Common reasons why ads may not be approved (7) - ANSWER 1) Promotes
adult content
2) facilitates the sale of illegal, recreation drugs, drug paraphilia
3) Online gambling (unless pre-approved or promoting traffic to brick-and-
mortar. Being approved in one area doesn't mean all areas)
4) Sales of weapons, ammunition, and explosives (including fireworks)
5) Dating or "adult friend finder" sites (unless pre-approved as a dating site)
6) Promotes the sale of tobacco
7) The business is an online pharmacy
How does the ad review process work? (3) - ANSWER 1) When you publish
new ads, they'll be submitted under review
2) Within 24hrs, will be notified that ads have been approved
3) the ads will start running immediately and you'll see results in ads manager
However, ads can be subject to multiple layers of review and be disapproved
later. For example, an ad can go through another set of reviews if the ad
receives a highly unusual number of negative feedback such as hiding the ad or
reports as spam.
What if your ad wasn't approved? (4) - ANSWER 1) Can usually edit the ad to
comply with FB policies
2) There is an email sent to the advertiser with reasons why the ad was
disapproved
3) Use the email as guidance on how to fix/edit the ad
4) Once the ad is edited, it will be resubmitted for review
,If you feel that the ad has been wrongfully disapproved, file an appeal. But the
appeal will go to the most recent disapproved ad unless you provide a previous
Ad ID
Can you edit an ad with a Boost Your Post ad objective? - ANSWER No, you
have to make a new one.
Content & LP Policies: Personal Characteristics - ANSWER Can't assert or
imply, directly or indirectly, that you know a person's personal characteristics.
This includes race, ethnic origin, sexual orientation, physical and mental
disability or medical condition, financial status, personal name, or perceived
imperfections
Content & LP Policies: Vulgar Language - ANSWER Refrain from using
vulgar, profane or insulting language. Cannot use symbols in replacements of
letters within a curse word (Ex: F%^&ing).
In addition, ad copy shouldn't include unnecessary symbols or punctuations.
Ads need to have proper grammar and punctuations
Content & LP Policies: Deceptive Claims - ANSWER FB & IG ads can't
contain false, misleading or fraudulent claims or content. Any claims made need
to have proof & credibility/be substantiated (Ex: get rich quick schemes or
situations where there is little investment with big returns)
Must promote transparency regarding participation and opportunity. Also, you
can't promote anything that has been debunked by FB's third-party fact checkers
Landing Pages: Facebook Destinations - ANSWER You can send traffic to
Facebook business pages and groups. BUT, you can't send traffic to the home
page.
If sending to a business page, ads will be reviewed under the guidelines. If
sending to a group, the group must be open & public - no secret or closed group
(this is where you have to submit a request to join)
,Landing Pages: Geographic IP Address Restrictions - ANSWER All *APP*
ads are reviewed through multiple international locations. If the site you're
directing people to is restricted in their area/other regions, the ad can be
disapproved.
Landing Pages: Error Pages - ANSWER Landing page must be able to be
viewed/opened in all browsers. Can't send traffic to a site that is under
construction or is an error page (ex: 404)
Double check the destination URL before submitting ads
Landing Pages: Web of Trust - ANSWER Landing pages can't be negatively
flagged by Web of Trust, a website review service not affiliated with FB.
Websites cannot bring users to download something or need additional
software/other things to view the site's content. In addition, can't have users
click into multiple ads to get to the desired URL or content.
Landing Pages: Prohibited Content - ANSWER Ads will not be approved if
the destination URL contains products or services that do not comply with FB
policies or show ads that don't comply with FB.
This includes misleading ad positioning such as using overly sensationalized
headlines and leading users to a LP that contains minimal original content
and/or a majority of unrelated or low quality content.
The LP must also have minimal # of ads, popups, and content blockers
Landing Page Guidelines: Don'ts (5) - ANSWER 1) Direct ads to a page that is
under construction or is an error page
2) Distract users from the LP's original content with excessive embedded ads or
pop ups
3) Bait people into clicking an ad by using overly cropped pictures or shocking
(sensationalized) or sexual ad copy
4) Attempt to monetize facebook ad views. For example, getting sent to an LP
but needing to click into more ads to view the site's content
5) Use low quality advertisements or shocking or sexually graphic ad imagery
, Landing Page Guidelines: Do's (3) - ANSWER 1) Present content in a clear
way that's easy to navigate
2) Ensure content on the LP matches the promotion of the ad (sending people to
an irrelevant or different LP will confuse people)
3) Clearly connecting the branding of the ad with the LP (again, making sure
they match)
Creative: Misleading Buttons - ANSWER Images can't contain buttons that do
not actually serve a function, such as a button that seems clickable. (ex: play
button)
Use the native Facebook CTAs instead.
Creative: Health & Fitness - ANSWER Can't use "before and after" pictures of
unexpected or unlikely results, such as a side by side comparison of dramatic
weight loss
However, you can state health & fitness and positive or neutral way with no
comparison
Creative: Sexually Suggestive - ANSWER Can't use images that imply nudity,
reveals excessive skin or cleavage, or focuses on body part unnecessarily - even
if it's for artistic or educational reasons
Creative: Shocking or Scare Tactics - ANSWER Can't use images that may
scare or shock users in a negative way. This creates a negative experience
Creative: Facebook Brand Assets - ANSWER You can only use Facebook
Branded logos if they are the updated versions (the thumbsup, facebook with
white background, and IG logo). Cannot use if they are altered or outdated or
use trademarks, names, domain names, logos or other content that may be
confused with Facebook.
However, cannot imply a Facebook Partnership using the logos.
Creative: Text in Image Ad - ANSWER Shouldn't have more than 20% of text
on your image. The more text, the less it would get served or can be
