Campaign Name - ANSWER the name of your ad account, campaign, ad set,
or ad.
Delivery - ANSWER This shows you the status of the campaigns, ad sets, and
ads you have created.
Results - ANSWER This is the number of outcomes you achieved in your
campaign. The metric you see in this column is based on the ad objective or
campaign result you selected when you created your campaign.
For example, if you choose Video Views as your objective, the results column
will show you the number of times your video was watched for at least three
seconds.
Reach - ANSWER The number of people who saw your ads at least once. It's
important to remember that reach is different from impressions, which may
include multiple views of your ads by the same people.
Cost Per Results - ANSWER This is the average cost per result from your ads.
We calculate this by dividing the number in the Amount Spent column by the
number in the Results column.
For example, if the amount you spent was $100 for a Conversions ad, and you
received 50 conversions as a result, your cost would be $2 per conversion and
will be reflected in this column.
Amount Spent - ANSWER This is the estimated total amount of money you've
spent on your campaign, ad set or ad during its schedule. By default, the date
range will be the last 30 days.
,Ends - ANSWER Here is where you'll find the date your campaign is
scheduled to stop running. A campaign's end date is based on the schedule you
chose in the campaign's ad set.
Reporting Control Options - ANSWER -Search
-Filters
-Date Range (shown as Last 30 Days)
-Breakdown
-Columns
Customize Columns - ANSWER Inside of the Columns menu, you'll see that
on the left of the pop-up window are categories of metrics (Ex. Engagement,
Conversions), and in the middle are the metrics that fall within each of the
categories (Ex. Results, Results Rate). Each metric can be added as a reporting
column in your report.
Category - ANSWER Along the left side are the different categories and
subcategories of columns you can add to Ads Manager. Some categories, like
Performance and Split Test have no subcategory, while Engagement,
Conversions, and Settings have several.
When you click on a category or subcategory, a list of the related columns will
be shown in the center of the screen, framed in blue here.
Available Columns - ANSWER This is the list of available columns for the
category or subcategory you chose on the left side.
Columns with a check mark are currently shown in your Ads Manager. Click on
an empty box to add a column, and click on a checked box to remove that
column from Ads Manager.
Current Columns - ANSWER On the right side is a list of your current
columns shown in Ads Manager. You can re-arrange them by clicking and
dragging on the dots; moving them upward in this list will move the column to
the left when you return to Ads Manager. If you want to remove a column, click
on the x.
Types of Ad Objectives - ANSWER 1) Brand Awareness
,2) Reach
3) Traffic
4) Engagement
5) App Installs
6) Video Views
7) Lead Generation
8) Messages
9) Conversions
10) Catalog Sales
11) Store Visits
Brand Awareness - ANSWER Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your
ads, if asked, within two days. This metric shows results for ads using Brand
Awareness, Video Views, and Engagement - Post Engagement objectives.
Reach - ANSWER Metric: Reach
The number of people who saw your ads at least once. Reach is different from
impressions, which may include multiple views of your ads by the same people.
Traffic - ANSWER Metric for websites and Messenger: Link Clicks
The number of clicks on ad links to select destinations or experiences, on or off
Facebook-owned properties.
Metric for apps: Mobile App Actions
The number of actions in your mobile app that were recorded as app events and
attributed to your ads.
Engagement - ANSWER Metric for Post engagement: Post Engagement
The total number of actions that people take involving your ads (or all posts, in
some cases). This metric includes streaming reactions on live broadcasts.
Metric for Page Likes: Page Likes
, The number of likes of your Facebook Page attributed to your ads.
Metric for Event responses: Event Responses
The number of people who responded Interested or Going to your Facebook
event, attributed to your ads.
App Installs - ANSWER Metric: Mobile App Installs
The number of installs of your mobile app that were recorded as app events and
attributed to your ads.
Video Views - ANSWER Metric: 3-Second Video Views
The number of times your video was watched for an aggregate of at least 3
seconds, or for nearly its total length, whichever happened first.
Lead Generation - ANSWER Metric: Leads (Form)
The number of form responses submitted after people clicked on your Facebook
lead ads.
Messages - ANSWER Metric: Consideration
The number of Facebook Messenger interactions customers had with your
Facebook Messenger.
Conversions - ANSWER Metric for websites and Messenger: Conversion
event
The conversion event you selected at the ad set level. Conversion events include
Add to Cart, Initiate checkout, and Make purchase.
Metric for apps: Mobile App Actions
The number of actions in your mobile app that were recorded as app events and
attributed to your ads.
or ad.
Delivery - ANSWER This shows you the status of the campaigns, ad sets, and
ads you have created.
Results - ANSWER This is the number of outcomes you achieved in your
campaign. The metric you see in this column is based on the ad objective or
campaign result you selected when you created your campaign.
For example, if you choose Video Views as your objective, the results column
will show you the number of times your video was watched for at least three
seconds.
Reach - ANSWER The number of people who saw your ads at least once. It's
important to remember that reach is different from impressions, which may
include multiple views of your ads by the same people.
Cost Per Results - ANSWER This is the average cost per result from your ads.
We calculate this by dividing the number in the Amount Spent column by the
number in the Results column.
For example, if the amount you spent was $100 for a Conversions ad, and you
received 50 conversions as a result, your cost would be $2 per conversion and
will be reflected in this column.
Amount Spent - ANSWER This is the estimated total amount of money you've
spent on your campaign, ad set or ad during its schedule. By default, the date
range will be the last 30 days.
,Ends - ANSWER Here is where you'll find the date your campaign is
scheduled to stop running. A campaign's end date is based on the schedule you
chose in the campaign's ad set.
Reporting Control Options - ANSWER -Search
-Filters
-Date Range (shown as Last 30 Days)
-Breakdown
-Columns
Customize Columns - ANSWER Inside of the Columns menu, you'll see that
on the left of the pop-up window are categories of metrics (Ex. Engagement,
Conversions), and in the middle are the metrics that fall within each of the
categories (Ex. Results, Results Rate). Each metric can be added as a reporting
column in your report.
Category - ANSWER Along the left side are the different categories and
subcategories of columns you can add to Ads Manager. Some categories, like
Performance and Split Test have no subcategory, while Engagement,
Conversions, and Settings have several.
When you click on a category or subcategory, a list of the related columns will
be shown in the center of the screen, framed in blue here.
Available Columns - ANSWER This is the list of available columns for the
category or subcategory you chose on the left side.
Columns with a check mark are currently shown in your Ads Manager. Click on
an empty box to add a column, and click on a checked box to remove that
column from Ads Manager.
Current Columns - ANSWER On the right side is a list of your current
columns shown in Ads Manager. You can re-arrange them by clicking and
dragging on the dots; moving them upward in this list will move the column to
the left when you return to Ads Manager. If you want to remove a column, click
on the x.
Types of Ad Objectives - ANSWER 1) Brand Awareness
,2) Reach
3) Traffic
4) Engagement
5) App Installs
6) Video Views
7) Lead Generation
8) Messages
9) Conversions
10) Catalog Sales
11) Store Visits
Brand Awareness - ANSWER Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your
ads, if asked, within two days. This metric shows results for ads using Brand
Awareness, Video Views, and Engagement - Post Engagement objectives.
Reach - ANSWER Metric: Reach
The number of people who saw your ads at least once. Reach is different from
impressions, which may include multiple views of your ads by the same people.
Traffic - ANSWER Metric for websites and Messenger: Link Clicks
The number of clicks on ad links to select destinations or experiences, on or off
Facebook-owned properties.
Metric for apps: Mobile App Actions
The number of actions in your mobile app that were recorded as app events and
attributed to your ads.
Engagement - ANSWER Metric for Post engagement: Post Engagement
The total number of actions that people take involving your ads (or all posts, in
some cases). This metric includes streaming reactions on live broadcasts.
Metric for Page Likes: Page Likes
, The number of likes of your Facebook Page attributed to your ads.
Metric for Event responses: Event Responses
The number of people who responded Interested or Going to your Facebook
event, attributed to your ads.
App Installs - ANSWER Metric: Mobile App Installs
The number of installs of your mobile app that were recorded as app events and
attributed to your ads.
Video Views - ANSWER Metric: 3-Second Video Views
The number of times your video was watched for an aggregate of at least 3
seconds, or for nearly its total length, whichever happened first.
Lead Generation - ANSWER Metric: Leads (Form)
The number of form responses submitted after people clicked on your Facebook
lead ads.
Messages - ANSWER Metric: Consideration
The number of Facebook Messenger interactions customers had with your
Facebook Messenger.
Conversions - ANSWER Metric for websites and Messenger: Conversion
event
The conversion event you selected at the ad set level. Conversion events include
Add to Cart, Initiate checkout, and Make purchase.
Metric for apps: Mobile App Actions
The number of actions in your mobile app that were recorded as app events and
attributed to your ads.
