SMPS CPSM – DOMAIN 5 MULTIPLE CHOICE
QUESTIONS WITH VERIFIED ANSWERS
c - ANSWER Which of the following terms describes the symbolic
embodiment of a company, product or service represented through images and
ideals?
a) Brand
b) Brand Architecture
c) Corporate Identity
d) Unique Value Proposition
a - ANSWER Which of the following is most important in building brand
awareness?
a) Consistency
b) Differentiation
c) Proof Points
d) Color Choice
d - ANSWER What brand architecture scheme brands all entities with one
name?
a) Co-Branding
b) Dominant Architecture
c) Endorsed Branding
d) Monolithic Architecture
, c - ANSWER A joint venture logo in which both firms logos are included is:
a) Logo-linked architecture
b) Endorsed branding
c) Co-branding
d) Discrete architecture
b - ANSWER What is the first step, in order, to build a communications plan?
a) Identify key topics
b) Define communications objectives
c) Engage firm stakeholders
d) Identify target audience
d - ANSWER In target profiling of your audience you should:
a) Focus most on demographic profiling
b) Attempt to reach the most amount of people
c) Identify no more than one target audience
d) Narrow the audience as specific as possible
a - ANSWER The science of having a conversation with customers through
social media, content distribution and other tools is called:
a) Outbound marketing
b) Social selling
c) Thought leadership
d) Rainmaking
QUESTIONS WITH VERIFIED ANSWERS
c - ANSWER Which of the following terms describes the symbolic
embodiment of a company, product or service represented through images and
ideals?
a) Brand
b) Brand Architecture
c) Corporate Identity
d) Unique Value Proposition
a - ANSWER Which of the following is most important in building brand
awareness?
a) Consistency
b) Differentiation
c) Proof Points
d) Color Choice
d - ANSWER What brand architecture scheme brands all entities with one
name?
a) Co-Branding
b) Dominant Architecture
c) Endorsed Branding
d) Monolithic Architecture
, c - ANSWER A joint venture logo in which both firms logos are included is:
a) Logo-linked architecture
b) Endorsed branding
c) Co-branding
d) Discrete architecture
b - ANSWER What is the first step, in order, to build a communications plan?
a) Identify key topics
b) Define communications objectives
c) Engage firm stakeholders
d) Identify target audience
d - ANSWER In target profiling of your audience you should:
a) Focus most on demographic profiling
b) Attempt to reach the most amount of people
c) Identify no more than one target audience
d) Narrow the audience as specific as possible
a - ANSWER The science of having a conversation with customers through
social media, content distribution and other tools is called:
a) Outbound marketing
b) Social selling
c) Thought leadership
d) Rainmaking
