SMPS CPSM – DOMAIN 1 MULTIPLE CHOICE
QUESTIONS WITH ANSWERS
b - ANSWER Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans
b - ANSWER Which phase of Levitt's Four Phases of Life Expectancy will
have the most opportunities?
a) Development
b) Growth
c) Maturity
d) Decline
c - ANSWER The best research efforts:
a) Are wide scope
b) Are completed quickly (1-2 weeks) so the firm can take advantage of the
trend
c) Employ both qualitative and quantitative approaches
d) Conceal the identity of the sponsoring organization
a - ANSWER Your firm wants to determine the nature of opportunities that
exist within a given marketplace. What kind of research would you conduct?
, a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review
d - ANSWER What type of ethics ensures that benefits and harms will be
distributed justly or fairly?
a) Utility
b) Rights
c) Motivation
d) Justice
b - ANSWER For which of the following situations would you NOT conduct a
SWOT analysis?
a) Competitor Analysis
b) Literature Review
c) Company Audit
d) Strategic Planning
d - ANSWER This is one sentence that describes what you are trying to find
out with your research.
a) Hypothesis
b) Research Request Agreement
c) Primary Research
d) Research Objective
QUESTIONS WITH ANSWERS
b - ANSWER Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans
b - ANSWER Which phase of Levitt's Four Phases of Life Expectancy will
have the most opportunities?
a) Development
b) Growth
c) Maturity
d) Decline
c - ANSWER The best research efforts:
a) Are wide scope
b) Are completed quickly (1-2 weeks) so the firm can take advantage of the
trend
c) Employ both qualitative and quantitative approaches
d) Conceal the identity of the sponsoring organization
a - ANSWER Your firm wants to determine the nature of opportunities that
exist within a given marketplace. What kind of research would you conduct?
, a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review
d - ANSWER What type of ethics ensures that benefits and harms will be
distributed justly or fairly?
a) Utility
b) Rights
c) Motivation
d) Justice
b - ANSWER For which of the following situations would you NOT conduct a
SWOT analysis?
a) Competitor Analysis
b) Literature Review
c) Company Audit
d) Strategic Planning
d - ANSWER This is one sentence that describes what you are trying to find
out with your research.
a) Hypothesis
b) Research Request Agreement
c) Primary Research
d) Research Objective
