MKTG 455 EXAM QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ||ALREADY GRADED A+||NEWEST VERSION

Quiz: 1. Understand the components/elements of a Strategic Communications Plan. Ans: Purpose, Situation analysis (culturally whats going on, economic), Statement of objectives (what trying to accomplish, accountability), Target Market/Personas (Specific audience segments trying to reach), Needed Research (everything needed to know to formulate strategy), Research and insights (ask deeper questions bout brand), Big Idea and Strategy (The trojan horse, the hook to capture audience), Tactic Plan (all things you are going to do, magazine ads, tv ads, a list of all things), Plan of Action and Timeline, Budget (most important and uncomfortable), Evaluation (it worked or it didn't) Quiz: 2. Understand the four fundamentals of Marketing Communications (Chapter 5). Ans: Clearly identified audience, Clearly defined position, Created to achieve specific objectives, Must complete objectives within budget o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 2 Quiz: 3. Understand the 4Ps of Marketing and be able to explain each. Ans: Product (what's being sold), Place (where selling), Price, Promotion Quiz: 4. Understand the difference between a brand, positioning and a logo. Ans: Brand: everything about the organization, THE SOUL, how we feel how we talk about it Positioning: how brand resides in minds of consumers, marketers job Logo: a visual identification, the logo is not a brand just tiny part of it Quiz: 5. Be able to define positioning and why it is important Ans: Key actionable differentiator to the competition Quiz: 6. Know why brand loyalty is important. o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 3 Ans: Repeat customers, costumers prefer your brand over others, cheaper to maintain a relationship than recruit new customers (no initial education), positive word of mouth and ambassadors, leads to greater market share and charge a premium price Quiz: 7. Understand the differences between demographics, psychographics, geodemographics and behaviorographics. Ans: Demographics: factual, hard numbers, age, income level, ethnicity Geodemographics: people who live in a similar area, fueled by technology GPS and geotargeting, daily specials if you live within the area of store Psychographics: customers lifestyle, values, beliefs, building personas Behaviorgraphocs: past purchase behavior usually watched online however still in person and with credit cards bc stores sell that information, most predictable of buying habits because past behavior is best behavior, EXPENSIVE Quiz: 8. Be able to define Revenue Premium as it relates to brands. Ans: Difference of what brand can sell vs a store bran