1
EXAM 3 - MKTG 455 EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: Functional Rewards
Ans: *more tangible
•Monetary (savings)
•Reduced search and decision costs
•Possibly improved product quality made possible by price reduction that allows
consumers to buy superior products
Quiz: Hedonistic Rewards
Ans: *more emotional
- sense of being a wise shopper (SMART) (girl math)
- achieving a need for stimulation or variety
- obtaining entertainment value (sweepstake, contests)
Quiz: 10 things sales promotions CAN accomplish
o
o
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,2
Ans: 1. stimulates sales force especially for new, improved, or mature products
2. invigorate sales of mature products
3. facilitate introduction of new products to the trade
4. increase on- and off-shelf merchandising space
5. neutralize competitive advertising and sales promotion
6. obtain trail purchase by consumers
7. hold current users by encourage repeat purchases
8. increase product usage by loading customers
9. preempt competition from loading customers
10. reinforce advertising
Quiz: what is loading (a consumer) ?
Ans: loading up the consumer with quantity
*benefits= build brand loyalty, prevents them from buying from competitors,
gets more product off the shelves
Quiz: what CAN'T sales promotions accomplish?
o
o
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WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
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[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 3
Ans: - compensate for poorly trained sales force or lack of advertising
- doesn't provide long-term reason to engage with the brand
- won't permanently stop an established brand's declining sales to change the
basic non-acceptance of an undesired product
Quiz: Pros + Cons of Rebates
Ans: Pros: good for manufacturer because most people won't actually cash in
the rebate, incites consumer interest and they know the brand cares simply
because it was offered, brand gets image lift no matter if it's redeemed or not
Cons: can take forever if consumer does actually do it, can reflect bad on brand
if they don't receive the incentive
Quiz: Key objective of a continuity / loyalty program
Ans: - establish a long-term consumer-brand relationship
- allows consumer to feel apart of a community that cares
- spreads brand awareness
Quiz: what does every type of promotion have in common
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
EXAM 3 - MKTG 455 EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: Functional Rewards
Ans: *more tangible
•Monetary (savings)
•Reduced search and decision costs
•Possibly improved product quality made possible by price reduction that allows
consumers to buy superior products
Quiz: Hedonistic Rewards
Ans: *more emotional
- sense of being a wise shopper (SMART) (girl math)
- achieving a need for stimulation or variety
- obtaining entertainment value (sweepstake, contests)
Quiz: 10 things sales promotions CAN accomplish
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,2
Ans: 1. stimulates sales force especially for new, improved, or mature products
2. invigorate sales of mature products
3. facilitate introduction of new products to the trade
4. increase on- and off-shelf merchandising space
5. neutralize competitive advertising and sales promotion
6. obtain trail purchase by consumers
7. hold current users by encourage repeat purchases
8. increase product usage by loading customers
9. preempt competition from loading customers
10. reinforce advertising
Quiz: what is loading (a consumer) ?
Ans: loading up the consumer with quantity
*benefits= build brand loyalty, prevents them from buying from competitors,
gets more product off the shelves
Quiz: what CAN'T sales promotions accomplish?
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 3
Ans: - compensate for poorly trained sales force or lack of advertising
- doesn't provide long-term reason to engage with the brand
- won't permanently stop an established brand's declining sales to change the
basic non-acceptance of an undesired product
Quiz: Pros + Cons of Rebates
Ans: Pros: good for manufacturer because most people won't actually cash in
the rebate, incites consumer interest and they know the brand cares simply
because it was offered, brand gets image lift no matter if it's redeemed or not
Cons: can take forever if consumer does actually do it, can reflect bad on brand
if they don't receive the incentive
Quiz: Key objective of a continuity / loyalty program
Ans: - establish a long-term consumer-brand relationship
- allows consumer to feel apart of a community that cares
- spreads brand awareness
Quiz: what does every type of promotion have in common
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
