Edexcel A Level Business - Theme 1 Exam Latest Updated 2025 With
Complete Solutions
Consumer panels - ANSWER-Groups of customers are asked for feedback
about products over a period of time
Database - ANSWER-An organised collection of data stored electronically
with instant access, searching and sorting facilities
Focus groups - ANSWER-Where a number of customers are invited to
attend a discussion about a product led by market researchers
Market orientation - ANSWER-An approach to business which places the
needs of consumers at the centre of the decision-making process
Market research - ANSWER-The collection, presentation and analysis of
information relating to the marketing and consumption of goods and
services
,Market segment - ANSWER-Part of a whole market where a particular
customer group has similar characteristics
Primary research or field research - ANSWER-The gathering of 'new'
information which does not already exist
Product orientation - ANSWER-An approach to business which places the
emphasis upon the production process and the product itself
Qualitative research - ANSWER-The collection of data about attitudes,
beliefs and intentions
Quantitative research - ANSWER-The collection of data that can be
quantified
Respondent - ANSWER-A person or organisation that answers questions in
a survey
Sample - ANSWER-A small group of people who must represent a
proportion of a total market when carrying out market research
, Secondary research - ANSWER-The collection of data that is already in
existence (also known as desk research)
Brand Name - ANSWER-A name, term, sign, symbol, design or any other
feature that allows consumers to identify the goods and services of a
business and to differentiate them from those of competitors
E-commerce - ANSWER-Conducting business transactions online
Online retailing - ANSWER-The retailing of goods online
Market - ANSWER-A set of arrangements that allows buyers and sellers to
communicate and trade in a particular range of goods and services
Marketing - ANSWER-A management process involved in identifying,
anticipating and satisfying consumer requirements profitably
Complete Solutions
Consumer panels - ANSWER-Groups of customers are asked for feedback
about products over a period of time
Database - ANSWER-An organised collection of data stored electronically
with instant access, searching and sorting facilities
Focus groups - ANSWER-Where a number of customers are invited to
attend a discussion about a product led by market researchers
Market orientation - ANSWER-An approach to business which places the
needs of consumers at the centre of the decision-making process
Market research - ANSWER-The collection, presentation and analysis of
information relating to the marketing and consumption of goods and
services
,Market segment - ANSWER-Part of a whole market where a particular
customer group has similar characteristics
Primary research or field research - ANSWER-The gathering of 'new'
information which does not already exist
Product orientation - ANSWER-An approach to business which places the
emphasis upon the production process and the product itself
Qualitative research - ANSWER-The collection of data about attitudes,
beliefs and intentions
Quantitative research - ANSWER-The collection of data that can be
quantified
Respondent - ANSWER-A person or organisation that answers questions in
a survey
Sample - ANSWER-A small group of people who must represent a
proportion of a total market when carrying out market research
, Secondary research - ANSWER-The collection of data that is already in
existence (also known as desk research)
Brand Name - ANSWER-A name, term, sign, symbol, design or any other
feature that allows consumers to identify the goods and services of a
business and to differentiate them from those of competitors
E-commerce - ANSWER-Conducting business transactions online
Online retailing - ANSWER-The retailing of goods online
Market - ANSWER-A set of arrangements that allows buyers and sellers to
communicate and trade in a particular range of goods and services
Marketing - ANSWER-A management process involved in identifying,
anticipating and satisfying consumer requirements profitably
