Chapter 6: Managing change
L06.1
Forces for change
External Internal
Changing consumer needs A new organizational
and wants (marketplace) strategy
New governmental laws The composition of the
Changing technology workforce
Economic changes New equipment
Employee attitudes
Definitions
Organizational change: Any alteration of people, structure, or technology in an
organization.
Change agent: Someone who acts as a catalyst and assumes the responsibility for
managing the change process.
, L06.2
The calm waters metaphor
Suggests that change is an occasional disruption in the
normal flow of events and can be planned and managed as it happens.
Lewin’s threestep model
says change can be managed by
unfreezing the status quo (old
behaviors),
changing to a new state,and
refreezing the new behaviors.
The white-water rapids metaphor
change is ongoing and managing it is a continual process. Organizations
can take a reactive or a proactive change process approach.
Definitions
Reactive change: reacting to a situation that has occurred.
Proactive change: Acting in advance of a situation.
L06.1
Forces for change
External Internal
Changing consumer needs A new organizational
and wants (marketplace) strategy
New governmental laws The composition of the
Changing technology workforce
Economic changes New equipment
Employee attitudes
Definitions
Organizational change: Any alteration of people, structure, or technology in an
organization.
Change agent: Someone who acts as a catalyst and assumes the responsibility for
managing the change process.
, L06.2
The calm waters metaphor
Suggests that change is an occasional disruption in the
normal flow of events and can be planned and managed as it happens.
Lewin’s threestep model
says change can be managed by
unfreezing the status quo (old
behaviors),
changing to a new state,and
refreezing the new behaviors.
The white-water rapids metaphor
change is ongoing and managing it is a continual process. Organizations
can take a reactive or a proactive change process approach.
Definitions
Reactive change: reacting to a situation that has occurred.
Proactive change: Acting in advance of a situation.
