Test Bank for MKTG 13th Edition by Charles W. Lamb.pdf

TEST BANK FOR
m m




MARKETING 12
m m




TH EDITION VE
m m




RIFIED SOLUTI m




ONS 100% CORR
m m




ECT
2023

,TRUE/FALSE
1 :mIn mmostmcases,min mordermformamfirmmtomsucceedminmamcompetitivemmarket,mitmneedsmtomhavemamcl
earmunderstandingmofmthemmarketplacemandmproducemproductsmbasedmonmthemwantsmandmneedsmo
f mthemcustomers,mrathermthanmexpectingmthemcustomersmtomwantmthemproductsmmanufacturedmsolel
ymbasedmon mthemassessmentmof mthemfirmsminternal mcapabilities.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mA

2 :mWith mthemhelpmof man meffectivemsalesmforcemthatmdevisesmhigh-
qualitymsalesmtechniques,mamsales-
moriented mfirmmcanmsuccessfullymconvince mcustomersmtompurchase mgoodsmandmservicesmthatmthe

ymneithermwantedmnormneeded.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mB

3 :mThemInternetmandmthemextensivemusemofmsocial mmediamhavemfueledmthemchangemin mpowermfr
ommconsumersmandmbusinessmusersmtommanufacturersmandmretailers.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mB

4 :mCustomersmperceivemhigh-qualitymproductsmthatmaremsoldmatmhigh mpricesmtombemamgoodmvalue.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mB

5 :mTrainingmplaysman mimportantmrolemin mcustomermservicemandmrelationshipmbuilding.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mA

6 :mThemorganizationsmthatmaremfrequentlymnotedmformdeliveringmsuperiormcustomermvaluemandmpro
vidingmhighmlevelsmof mcustomermsatisfaction massign memployeesmtomteamsmandmteach mthemmteam-
mbuilding mskills.

Am:mtrue
Bm:mfalse

CorrectmAnswerm:mA

7 :mAmsales-
orientedmfirmmdefinesmitsmmissionminmtermsmof mbenefitsmitsmcustomersmseek,mwhilemammarket-
orientedmfirmmdefinesmitsmbusinessmin mtermsmof mgoodsmandmservices.
Am:mtrue
Bm:mfalse
1m/m12

,CorrectmAnswerm:mB




2m/m12

, 8 :mAmsales-orientedmfirmmtargetsmitsmproductsmatmeverybody,mwhilemammarket-
orientedmorganization maimsmatmsellingmitsmproductsmtomamspecificmcustomermgroup.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mA

9 :mThriftmstoresmseekmtomachievemprofitabilitymthrough mhigh msalesmvolumes.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mB

10 :mMarketingmdeterminesmpricesmandmpricingmpoliciesmthatmcontributemtomachievingmt
hemfundamental mobjectivesmof mmostmbusinesses.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mA

11 :mMarketingmcareermopportunitiesmalmostmexclusivelymexistmin mnonbusinessmorganizations.
Am:mtrue
Bm:mfalse

CorrectmAnswerm:mB



MULTIPLE CHOICE m




12 :mWhich mof mthemfollowingmstatementsmismnotmtruemof mmarketing?
Am:mMarketingmfocusesmon mpracticesmthatmdelivermvaluemandmbenefitsmtomcustomers.
Bm:mMarketingmfocusesmprimarilymon msellingmgoods,mservices,mand/ormideasmtomcustomers.
C m:mMarketingmemploysmthemcombinedmusemof mcommunication,mdistribution,mandmpricingmstrategies.
D m:mMarketingminvolvesmbuildingmlong-

term,mmutuallymrewardingmrelationshipsmwith mcustomers.mCorrectmAnswerm:mB

13 :mWhich mstatementmexpressesmthemAmericanmMarketingmAssociationm(AMA)smcoremdefinitionm
of mmarketing?
Am:mMarketingmismamphilosophy,manmattitude,mamperspective,mormammanagementmorientation mthatmstr
essesmcustomermsatisfaction.
Bm:mMarketingmismanmorganizationmfunctionmandmamsetmofmprocessesmimplementedminmordermtomensu
remcustomermsatisfaction.
C m:mMarketingmrefersmtompersonal msellingmthatmfocusesmsolelymonmsellingmgoods,mservices,mand/ormi
deasmtomcustomers.
D m:mMarketingminvolvesmbuildingmlong-
term,mmutuallymrewardingmrelationshipsmthatmarembeneficial mexclusivelymtomthemsellers.

CorrectmAnswerm:mB

14 :mWhen mamfirmmfocusesmon mitsminternal mcapabilitiesmrathermthan mon mthemdesiresmandmneedsmof mthe

3m/m12