Instructor’s Manual m
Research Methods for m m m
Business Students m
Eighth edition m
Mark NK Saunders
m m m
Philip Lewis Adriam m
n Thornhill
m
For further instructor materialpleas
m m m m
e visit: m
www.pearsoned.co.uk/saunders
ISBN:m 978-1-292-20882-4
Pearson Education Limited 2019
m m m m
Lecturersmadoptingmthemmainmtextmarempermittedmtomdownloadmandmphotocopymthemmanualmasmrequ
ired.
,PEARSONm EDUCATIONm LIMITED
KAOmTw
omKAOmPa
rk
HarlowmCM17m9S
RmUnitedmKingdom
Tel:m+44m(0)1279m623623
Web:m www.pearson.com/uk
Seventhmeditionmpublishedm2016
Thismeditionmpublished m2019
©mPearsonmEducationmLimitedm2019
ThemrightsmofmMarkmNKmSaunders,mPhilipmLewismandmAdrianmThornhillmtombemidentifiedmasmau
thorsmofmthismworkmhavembeenmassertedmbymthemminmaccordancemwithmthemCopyright,mDesignsma
ndmPatentsmActm1988.
PearsonmEducationmismnotmresponsiblemformthemcontentmofmthird-
partyminternetmsites.mISBNm 978-1-292-20882-4
Allmrightsmreserved.mPermissionmismherebymgivenmformthemmaterialminmthismpublicationmtombemre
producedmformstudentmhandouts,mwithoutmexpressmpermissionmofmthemPublishers,mformeducational
m purposesm only.m Inm all m other m cases,m nom part m ofm thism publicationm maym bem reproduced, m storedm in
m am retrieval m system,m orm transmittedm inm anym formm orm bym any m means,m electronic, m mechanical, m p
hotocopying,mrecording,mormotherwisemwithoutmeithermthe mpriormwrittenmpermissionmofmthemPub
lishersmormamlicencempermittingmrestrictedmcopyingminmthe mUnitedmKingdommissuedmbymthemCop
yrightmLicensingmAgencymLtd.,mBarnard’smInn,m86mFettermLane,mLondonmEC4Am1EN.mThismbo
okmmaymnotmbemlent,mresold,mhiredmoutmormotherwisemdisposedmofmbymwaymofmtrademinmanymformm
ofmbindingmormcovermothermthanmthatminmwhichmitmismpublished,mwithoutmthempriormconsentmofmth
emPublishers.
Allmtrademarks musedmhereinmaremthempropertymofmtheirmrespectivemowners.mThemusemofmanymtra
demarkminmthismtextmdoesmnotmvestminmthemauthormormpublishermanymtrademarkmownershipmrightsm
inmsuchmtrademarks,mnormdoesmthemusemofmsuchmtrademarks mimplymanymaffiliationmwithmormendors
ementmofmthismtextmbymsuchmowners.
, Contents
Chapters Pages
Introduction 5
1 Businessm andm managementm research,m reflectivem diariesm andm them purpose
ofmthismbook 15
2 Choosingmamresearchmtopicmandmdevelopingmyourmresearchmproposal 19
3 Criticallymreviewingmthemliterature 23
4 Understandingmresearchmphilosophymandmapproachesmtomtheorymdevelopment 27
5 Formulatingmthemresearchmdesign 32
6 Negotiatingmaccessmandmresearchmethics 36
7 Selectingmsamples 40
8 Utilisingmsecondarymdata 44
9 Collectingmdatamthroughmobservation 48
10 Collectingmprimarymdatamusingmresearchminterviewsmandmresearchmdiaries 54
11 Collectingmprimarymdatamusingmquestionnaires 59
12 Analysingmdatamquantitatively 63
13 Analysingmdatamqualitatively 68
14 Writingmandmpresentingmyourmprojectmreport 72
Appendix 75
1 Researchmprojectmassignment 75
2 Groupmpostermresearchmprojectmassignment 80
3 Researchmproposalmassignment 84
4 Additionalmcasesmonmthemcompanionmwebsite 89
3
©mPearsonmEducationmLimitedm20
19
, 4
©mPearsonmEducationmLimitedm20
19
Research Methods for m m m
Business Students m
Eighth edition m
Mark NK Saunders
m m m
Philip Lewis Adriam m
n Thornhill
m
For further instructor materialpleas
m m m m
e visit: m
www.pearsoned.co.uk/saunders
ISBN:m 978-1-292-20882-4
Pearson Education Limited 2019
m m m m
Lecturersmadoptingmthemmainmtextmarempermittedmtomdownloadmandmphotocopymthemmanualmasmrequ
ired.
,PEARSONm EDUCATIONm LIMITED
KAOmTw
omKAOmPa
rk
HarlowmCM17m9S
RmUnitedmKingdom
Tel:m+44m(0)1279m623623
Web:m www.pearson.com/uk
Seventhmeditionmpublishedm2016
Thismeditionmpublished m2019
©mPearsonmEducationmLimitedm2019
ThemrightsmofmMarkmNKmSaunders,mPhilipmLewismandmAdrianmThornhillmtombemidentifiedmasmau
thorsmofmthismworkmhavembeenmassertedmbymthemminmaccordancemwithmthemCopyright,mDesignsma
ndmPatentsmActm1988.
PearsonmEducationmismnotmresponsiblemformthemcontentmofmthird-
partyminternetmsites.mISBNm 978-1-292-20882-4
Allmrightsmreserved.mPermissionmismherebymgivenmformthemmaterialminmthismpublicationmtombemre
producedmformstudentmhandouts,mwithoutmexpressmpermissionmofmthemPublishers,mformeducational
m purposesm only.m Inm all m other m cases,m nom part m ofm thism publicationm maym bem reproduced, m storedm in
m am retrieval m system,m orm transmittedm inm anym formm orm bym any m means,m electronic, m mechanical, m p
hotocopying,mrecording,mormotherwisemwithoutmeithermthe mpriormwrittenmpermissionmofmthemPub
lishersmormamlicencempermittingmrestrictedmcopyingminmthe mUnitedmKingdommissuedmbymthemCop
yrightmLicensingmAgencymLtd.,mBarnard’smInn,m86mFettermLane,mLondonmEC4Am1EN.mThismbo
okmmaymnotmbemlent,mresold,mhiredmoutmormotherwisemdisposedmofmbymwaymofmtrademinmanymformm
ofmbindingmormcovermothermthanmthatminmwhichmitmismpublished,mwithoutmthempriormconsentmofmth
emPublishers.
Allmtrademarks musedmhereinmaremthempropertymofmtheirmrespectivemowners.mThemusemofmanymtra
demarkminmthismtextmdoesmnotmvestminmthemauthormormpublishermanymtrademarkmownershipmrightsm
inmsuchmtrademarks,mnormdoesmthemusemofmsuchmtrademarks mimplymanymaffiliationmwithmormendors
ementmofmthismtextmbymsuchmowners.
, Contents
Chapters Pages
Introduction 5
1 Businessm andm managementm research,m reflectivem diariesm andm them purpose
ofmthismbook 15
2 Choosingmamresearchmtopicmandmdevelopingmyourmresearchmproposal 19
3 Criticallymreviewingmthemliterature 23
4 Understandingmresearchmphilosophymandmapproachesmtomtheorymdevelopment 27
5 Formulatingmthemresearchmdesign 32
6 Negotiatingmaccessmandmresearchmethics 36
7 Selectingmsamples 40
8 Utilisingmsecondarymdata 44
9 Collectingmdatamthroughmobservation 48
10 Collectingmprimarymdatamusingmresearchminterviewsmandmresearchmdiaries 54
11 Collectingmprimarymdatamusingmquestionnaires 59
12 Analysingmdatamquantitatively 63
13 Analysingmdatamqualitatively 68
14 Writingmandmpresentingmyourmprojectmreport 72
Appendix 75
1 Researchmprojectmassignment 75
2 Groupmpostermresearchmprojectmassignment 80
3 Researchmproposalmassignment 84
4 Additionalmcasesmonmthemcompanionmwebsite 89
3
©mPearsonmEducationmLimitedm20
19
, 4
©mPearsonmEducationmLimitedm20
19
