Test Bank for International Marketing, 11th Edition by Michael R. Czinkota.pdf

QUESTION mBANK mMBA



SEMESTER 3 m




VOL. II m




1

, FOR PRIVATE CIRCULATION
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The Questions contained in this booklet have been prepared
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m by the faculty of the Institute from the sources believed to b
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e reliable. Neither the Institute nor the faculty gives any gu
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arantee with respect to completeness or accuracy of the con
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tents contained in the booklet and shall in no event be liabl
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e for any errors, omissions or damages arising out of use of t
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he matter contained in the booklet. The Institute and the fa
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culty specifically disclaim any implied warranty as to merch
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antability or fitness of the information for any particular pu
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rpose.




2

, QUESTION BANK m




INTERNATIONAL MARKETING
m




MS 215m




3

, QUESTION mBANK
INTERNATIONAL mMARKETING m
MSm215

UNITm-mI

I MultiplemChoicemQuestions:

1 Accordingm tom them textbook,m internationalm marketingm ism "them multinationalm processm of
m planningmand mexecutingmthemconception,mpricing,mpromotion,mand mdistributionmof


ideas,m
goods,mand mservicesmtomcreatemexchangesmthat msatisfymindividualmand m organizationalmobje
ctives."mThemdefinitionmfailsmtomrecognize
(a) Nonprofit mmarketing
(b) Business-to-businessmmarketing
(c) Consumermmarketing
(d) Integrationmof mthem4mPs

2 Whenmamfirmmusesmthemsamemmarketingmstrategiesmabroad masmthat mused mat mhome,mit mprobab
lymis
(a) Ethnocentric
(b) Polycentric
(c) Geocentric

3 Themstudymof minternationalmmarketingmshould mfocusmprimarilymon
(a) Product
(b) Place
(c) Promotion
(d) Pricing
(e) Allmof mthemabove

4 Accordingmtomthemtextbook,minternationalmmarketing mism "themmultinationalmprocessmof mpla
nningmand mexecutingmthemconception,mpricing,mpromotion,mand mdistributionmof mideas,mgood,m
and mservicesmtomcreatemexchangesmthat msatisfymindividualmand morganizationalmobjectives."mT
hemdefinitionmfailsmtomrecognize
(a) Product
(b) Place
(c) Promotion
(d) Pricing
(e) Allmof mthem4mPsmaremrecognized

4