This text was adapted by The Saylor Foundation under a Creative Com
k k k k k k k k k k k
mons Attribution-NonCommercial-
k
ShareAlike 3.0 License without attribution as requested by the work’s o
k k k k k k k k k k
riginal creator or licensee.
k k k
SaylorkURL:khttp://www.saylor.org/books Saylor.org
1
, Preface
BusinesskEnglishkforkSuccesskiskakcreativeksolutionktokakcommonkchallengekacrosskBusines
skCommunicationkcourses:kBusinesskEnglishkorkBusinesskPresentations?kSomekclasseskpla
cekankequalkemphasiskonkoralkandkwrittenkcommunication,kandkifkthatkiskthekcasekforkyoukp
leasekletkmekdirectkyouktokourkfreekonlinektextkBusinesskCommunicationkforkSuccess.kIf,kho
wever,kyourkclasskplaceskthekemphasisksquarelykonkwrittenkcommunicationkandkwritingkpr
oficiencykthenkthiskbookkiskforkyou.
ThekBusinesskEnglishkcoursekandkcorrespondingktextkoftenkstartskwithkaksolidkfoundationki
nkwrittenkcommunicationkwithkseveralkopportunitiesktokbothkreviewkthekfundamentalskask
wellkasktokdemonstratekmasterykandkmovekonktokmorekchallengingkassignments.kOurkstud
entskareksometimesklearningkEnglishkasktheykenterkakbusinesskprogramkandkbenefitkfromkt
hekattentionktokthekbasics.kAtktheksamektimekthiskcoursekoftenkarticulateskaskakcourse-
equivalentkforkEnglishkorkfulfillskakwritingkrequirementkforkakdegreekprogram.
ThiskrangekprovideskthekinstructorkwithkbothkchallengeskandkopportunitieskthatkBusinessk
EnglishkforkSuccesskcankaddress.
Wekopenkthektextkwithkakdiscussionkonktheksentencekandkthenkbreakkitkdownkintokitskelem
entalkcomponents,kbeforekreconstructingkthemkintokeffectiveksentenceskwithkparagraphsk
andklargerkassignments.kThiskstep-by-
stepkapproach,kwithkmanykexerciseskandkopportunitieskforkreinforcementkalongkthekway,k
providekakclearkpathktokstudent-kcenteredklearning.
A note to the instructor
k k k k
BusinesskEnglishkforkSuccesskprovideskinstructionkinksteps,kbuildskwriting,kreading,kandkc
riticalkthinking,kandkcombineskcomprehensivekgrammarkreviewkwithkankintroductionktokp
aragraphkwritingkandkcomposition.
Beginningkwithktheksentencekandkitskessentialkelements,kthiskbookkaddresseskeachkconcep
tkwithkclear,kconcise,kandkeffectivekexampleskthatkarekimmediatelykreinforcedkwithkexercis
eskandkopportunitiesktokdemonstrateklearning.kIfkyoukstartkyourkcoursekwithkakquickkfamil
iarizationkofkreferencekmaterials,kincludingkakdictionary,kthesaurus,kandkgrammarkmanu
als,kIkencouragekyouktokgoktokthekOnlinekWritingkLabkatkPurduekUniversitykforkthekfreektut
orialkhere:khttp://owl.english.purdue.edu/owl/resource/738/02/
Eachkchapterkthatkfollowskallowskstudentsktokdemonstratekmasterykofkthekprincipleskofkqu
alitykwriting.kWithkitskincrementalkapproach,kthiskbookkcankaddresskakrangekofkwritingklev
elskandkabilities,khelpingkeachkstudentkpreparekforktheknextkwritingkorkuniversitykcourse.k
Constantkreinforcementkiskprovidedkthroughkexampleskandkexercises,kandkthektextkinvolv
eskstudentskinktheklearningkprocesskthroughkreading,kproblemksolving,kpracticing,klisteni
ng,kandkexperiencingkthekwritingkprocess.
SaylorkURL:khttp://www.saylor.org/books Saylor.org
2
,Eachkchapterkalsokhaskintegratedkexampleskthatkunifykthekdiscussionkandkformkakcommo
n,keasy-to-
understandkbasiskforkdiscussionkandkexploration.kThiskwillkputkstudentskatkeasekandkallow
kforkgreaterkunderstandkandkdemonstrationkofkmasterykofkthekmaterial.
Tipskforkeffectivekwritingkarekincludedkinkeverykchapter,kaskwell.kThought-
provokingkscenarioskprovidekchallengeskandkopportunitieskforkcollaborationkandkinteracti
on.kThesekexerciseskarekespeciallykhelpfulkforkworkingkwithkgroupskofkstudents.kClearkexer
ciseskteachksentencekandkparagraphkwritingkskillskthatkleadktokcommonkEnglishkcomposit
ionkandkbusinesskdocuments.
BusinesskEnglishkforkSuccesskalsokofferskakseparatekchapterkforkEnglishkLanguagekLearner
s.kThiskchapterkfocuseskonkwordkorder,knegativekstatements,kcountkandknoncountknounska
ndkarticles,kverbktenses,kmodalkauxiliaries,kprepositions,kslangkandkidioms.
StartingkinkChapterk9k"EffectivekBusinesskWriting":kEffectivekBusinesskWriting,kthekdiscu
ssionkappliesklessonsklearnedkfromkthekpreviouskfoundationalkchapterskintokcommonkbusi
nesskissueskandkapplications.kFromkparaphrasingkandkplagiarismktokstylektokthekresearchk
process,kthekexpectationskincreasekaskseveralkcommonkbusinesskdocumentskarekpresented
,kincludingktextkmessageskandke-
mailk(andknetiquette),kmemorandumskandkletters,kthekbusinesskproposal,kbusinesskreport
,kresume,kandktheksaleskmessage.kBusinesskEnglishkforkSuccesskprovideskakrangekofkdiscus
sion,kexamples,kandkexercises,kfromkwritingkdevelopmentktokmasterykofkthekacademickess
ay,kthatkservekbothkstudentkandkinstructor.
A note to the student
k k k k
Writingkiskoftenkakchallenge.kIfkyoukwerekeverkchallengedktokexpresskyourselfkviakthekwritte
nkword,kthiskbookkiskforkyou.kIkencouragekyouktokexplorekit,kusekthekexerciseskaskopportunit
iesktoklearnknewkskills,kandkmostkofkall,ktokbeksuccessfulkinkyourkachievementkofkyourkcours
ekobjectiveskandkgoals.kThisktextkiskavailablekfreekonlinekandkiskthekresultkofkthekdedicationk
ofkmanykprofessionalskwhoksharekthekcommonkgoalkofkincreasingkaccessktokeducationalkm
aterialskforkallkstudents.kPleasekthankkyourkinstructorkforkchoosingkankopenksourcektext.
Features
• Exerciseskarekintegratedkinkeachksegment.kEachkconceptkiskimmediatelykreinforce
dkasksoonkaskitkiskintroducedktokkeepkstudentskonktrack.
• Exerciseskarekdesignedktokfacilitatekinteractionkandkcollaboration.kThiskallow
skforkpeer-
peerkengagement,kdevelopmentkofkinterpersonalkskills,kandkpromotionkofkcritical-
thinkingkskills.
• Exerciseskthatkinvolvekself-editingkandkcollaborativekwritingkarekfeatured.
Thiskfeaturekdevelopskandkpromoteskstudentkinterestkinkthekknowledgekareaskandkcontent.
• Therekarekclearkinternalksummarieskandkeffectivekdisplayskofkinformation.k
Thiskcontributesktokeasekofkaccessktokinformationkandkincreaseskstudents’kabilityktoklocate
kdesiredkcontent.
SaylorkURL:khttp://www.saylor.org/books Saylor.org
3
, • Rulekexplanationskareksimplifiedkwithkclear,krelevant,kandktheme-
basedkexamples.kThiskfeaturekprovideskcontextkthatkwillkfacilitateklearningkandki
ncreasekknowledgekretention.
• Therekiskankobviouskstructurektokthekchapterkandksegmentklevel.kThiskallowskfo
rkeasykadaptationktokexistingkandkchangingkcoursekneedskorkassessmentkoutcomes.
SaylorkURL:khttp://www.saylor.org/books Saylor.org
4
k k k k k k k k k k k
mons Attribution-NonCommercial-
k
ShareAlike 3.0 License without attribution as requested by the work’s o
k k k k k k k k k k
riginal creator or licensee.
k k k
SaylorkURL:khttp://www.saylor.org/books Saylor.org
1
, Preface
BusinesskEnglishkforkSuccesskiskakcreativeksolutionktokakcommonkchallengekacrosskBusines
skCommunicationkcourses:kBusinesskEnglishkorkBusinesskPresentations?kSomekclasseskpla
cekankequalkemphasiskonkoralkandkwrittenkcommunication,kandkifkthatkiskthekcasekforkyoukp
leasekletkmekdirectkyouktokourkfreekonlinektextkBusinesskCommunicationkforkSuccess.kIf,kho
wever,kyourkclasskplaceskthekemphasisksquarelykonkwrittenkcommunicationkandkwritingkpr
oficiencykthenkthiskbookkiskforkyou.
ThekBusinesskEnglishkcoursekandkcorrespondingktextkoftenkstartskwithkaksolidkfoundationki
nkwrittenkcommunicationkwithkseveralkopportunitiesktokbothkreviewkthekfundamentalskask
wellkasktokdemonstratekmasterykandkmovekonktokmorekchallengingkassignments.kOurkstud
entskareksometimesklearningkEnglishkasktheykenterkakbusinesskprogramkandkbenefitkfromkt
hekattentionktokthekbasics.kAtktheksamektimekthiskcoursekoftenkarticulateskaskakcourse-
equivalentkforkEnglishkorkfulfillskakwritingkrequirementkforkakdegreekprogram.
ThiskrangekprovideskthekinstructorkwithkbothkchallengeskandkopportunitieskthatkBusinessk
EnglishkforkSuccesskcankaddress.
Wekopenkthektextkwithkakdiscussionkonktheksentencekandkthenkbreakkitkdownkintokitskelem
entalkcomponents,kbeforekreconstructingkthemkintokeffectiveksentenceskwithkparagraphsk
andklargerkassignments.kThiskstep-by-
stepkapproach,kwithkmanykexerciseskandkopportunitieskforkreinforcementkalongkthekway,k
providekakclearkpathktokstudent-kcenteredklearning.
A note to the instructor
k k k k
BusinesskEnglishkforkSuccesskprovideskinstructionkinksteps,kbuildskwriting,kreading,kandkc
riticalkthinking,kandkcombineskcomprehensivekgrammarkreviewkwithkankintroductionktokp
aragraphkwritingkandkcomposition.
Beginningkwithktheksentencekandkitskessentialkelements,kthiskbookkaddresseskeachkconcep
tkwithkclear,kconcise,kandkeffectivekexampleskthatkarekimmediatelykreinforcedkwithkexercis
eskandkopportunitiesktokdemonstrateklearning.kIfkyoukstartkyourkcoursekwithkakquickkfamil
iarizationkofkreferencekmaterials,kincludingkakdictionary,kthesaurus,kandkgrammarkmanu
als,kIkencouragekyouktokgoktokthekOnlinekWritingkLabkatkPurduekUniversitykforkthekfreektut
orialkhere:khttp://owl.english.purdue.edu/owl/resource/738/02/
Eachkchapterkthatkfollowskallowskstudentsktokdemonstratekmasterykofkthekprincipleskofkqu
alitykwriting.kWithkitskincrementalkapproach,kthiskbookkcankaddresskakrangekofkwritingklev
elskandkabilities,khelpingkeachkstudentkpreparekforktheknextkwritingkorkuniversitykcourse.k
Constantkreinforcementkiskprovidedkthroughkexampleskandkexercises,kandkthektextkinvolv
eskstudentskinktheklearningkprocesskthroughkreading,kproblemksolving,kpracticing,klisteni
ng,kandkexperiencingkthekwritingkprocess.
SaylorkURL:khttp://www.saylor.org/books Saylor.org
2
,Eachkchapterkalsokhaskintegratedkexampleskthatkunifykthekdiscussionkandkformkakcommo
n,keasy-to-
understandkbasiskforkdiscussionkandkexploration.kThiskwillkputkstudentskatkeasekandkallow
kforkgreaterkunderstandkandkdemonstrationkofkmasterykofkthekmaterial.
Tipskforkeffectivekwritingkarekincludedkinkeverykchapter,kaskwell.kThought-
provokingkscenarioskprovidekchallengeskandkopportunitieskforkcollaborationkandkinteracti
on.kThesekexerciseskarekespeciallykhelpfulkforkworkingkwithkgroupskofkstudents.kClearkexer
ciseskteachksentencekandkparagraphkwritingkskillskthatkleadktokcommonkEnglishkcomposit
ionkandkbusinesskdocuments.
BusinesskEnglishkforkSuccesskalsokofferskakseparatekchapterkforkEnglishkLanguagekLearner
s.kThiskchapterkfocuseskonkwordkorder,knegativekstatements,kcountkandknoncountknounska
ndkarticles,kverbktenses,kmodalkauxiliaries,kprepositions,kslangkandkidioms.
StartingkinkChapterk9k"EffectivekBusinesskWriting":kEffectivekBusinesskWriting,kthekdiscu
ssionkappliesklessonsklearnedkfromkthekpreviouskfoundationalkchapterskintokcommonkbusi
nesskissueskandkapplications.kFromkparaphrasingkandkplagiarismktokstylektokthekresearchk
process,kthekexpectationskincreasekaskseveralkcommonkbusinesskdocumentskarekpresented
,kincludingktextkmessageskandke-
mailk(andknetiquette),kmemorandumskandkletters,kthekbusinesskproposal,kbusinesskreport
,kresume,kandktheksaleskmessage.kBusinesskEnglishkforkSuccesskprovideskakrangekofkdiscus
sion,kexamples,kandkexercises,kfromkwritingkdevelopmentktokmasterykofkthekacademickess
ay,kthatkservekbothkstudentkandkinstructor.
A note to the student
k k k k
Writingkiskoftenkakchallenge.kIfkyoukwerekeverkchallengedktokexpresskyourselfkviakthekwritte
nkword,kthiskbookkiskforkyou.kIkencouragekyouktokexplorekit,kusekthekexerciseskaskopportunit
iesktoklearnknewkskills,kandkmostkofkall,ktokbeksuccessfulkinkyourkachievementkofkyourkcours
ekobjectiveskandkgoals.kThisktextkiskavailablekfreekonlinekandkiskthekresultkofkthekdedicationk
ofkmanykprofessionalskwhoksharekthekcommonkgoalkofkincreasingkaccessktokeducationalkm
aterialskforkallkstudents.kPleasekthankkyourkinstructorkforkchoosingkankopenksourcektext.
Features
• Exerciseskarekintegratedkinkeachksegment.kEachkconceptkiskimmediatelykreinforce
dkasksoonkaskitkiskintroducedktokkeepkstudentskonktrack.
• Exerciseskarekdesignedktokfacilitatekinteractionkandkcollaboration.kThiskallow
skforkpeer-
peerkengagement,kdevelopmentkofkinterpersonalkskills,kandkpromotionkofkcritical-
thinkingkskills.
• Exerciseskthatkinvolvekself-editingkandkcollaborativekwritingkarekfeatured.
Thiskfeaturekdevelopskandkpromoteskstudentkinterestkinkthekknowledgekareaskandkcontent.
• Therekarekclearkinternalksummarieskandkeffectivekdisplayskofkinformation.k
Thiskcontributesktokeasekofkaccessktokinformationkandkincreaseskstudents’kabilityktoklocate
kdesiredkcontent.
SaylorkURL:khttp://www.saylor.org/books Saylor.org
3
, • Rulekexplanationskareksimplifiedkwithkclear,krelevant,kandktheme-
basedkexamples.kThiskfeaturekprovideskcontextkthatkwillkfacilitateklearningkandki
ncreasekknowledgekretention.
• Therekiskankobviouskstructurektokthekchapterkandksegmentklevel.kThiskallowskfo
rkeasykadaptationktokexistingkandkchangingkcoursekneedskorkassessmentkoutcomes.
SaylorkURL:khttp://www.saylor.org/books Saylor.org
4
