Terus Rater Exam Latest Update 2024/2025
With Actual Exams Graded A+
Classifier: Fictional Content - The main content of the page consists of fictional (non-
real) material.
Classifier: Low Text-Content - The main content of the page contains very little or no
text.
Keywords - The keyword represents or captures products, concepts, or services the
user is currently interested in.
Content Page - The webpage that the user is currently visiting
Business Page - A page the advertiser specifically wants the audience to visit
In-Market - When the user is in the market for a product or service
Do all queries have the approximate location provided? - No
Exact Intent - An ad might address the user's exact intent
Nearby Intent - An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Only Topical Connection - An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of
[samsung fridge freezer] might show up. When the ad presents a product or service that
has some difference to the queried one, you will have to carefully assess how well the
advertised product or service is connected to the user's original query.
AC - Ad Creative; The Ad Creative is an advertisement that can appear
LP - Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - A word or phrase searched for
User Intent - What the user is actually searching for.
With Actual Exams Graded A+
Classifier: Fictional Content - The main content of the page consists of fictional (non-
real) material.
Classifier: Low Text-Content - The main content of the page contains very little or no
text.
Keywords - The keyword represents or captures products, concepts, or services the
user is currently interested in.
Content Page - The webpage that the user is currently visiting
Business Page - A page the advertiser specifically wants the audience to visit
In-Market - When the user is in the market for a product or service
Do all queries have the approximate location provided? - No
Exact Intent - An ad might address the user's exact intent
Nearby Intent - An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Only Topical Connection - An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of
[samsung fridge freezer] might show up. When the ad presents a product or service that
has some difference to the queried one, you will have to carefully assess how well the
advertised product or service is connected to the user's original query.
AC - Ad Creative; The Ad Creative is an advertisement that can appear
LP - Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - A word or phrase searched for
User Intent - What the user is actually searching for.
