SMPS CPSM Review Exam Questions
and Answers 100% Pass
Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical - ✔✔Qualitative
In a marketing plan, which of the following is a component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies - ✔✔SWOT Analysis
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
Katelyn Whitman, All Rights Reserved © 2025 1
,b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director - ✔✔Markets, clients, competitors, and
the firm's resouces
Target market selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
d. political changes affecting an industry - ✔✔SWOT analysis and desires of principals
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies - ✔✔set an overall direction for the firm's
future
The fundamental purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
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,b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business - ✔✔the quality and/or volume of business
Which of the following methods is optimal to all other methods of preparing an annual
marketing budget?
a. top down
b. goal based
c. percentage
d. projection - ✔✔Goal based
Marketing plans should parallel the firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity - ✔✔Financial objectives
Labor or staff costs account for what percentage of a marketing budget?
a. 30-45%
b. 40-50%
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, c. 50-70%
d. 60-80% - ✔✔50 to 70%
The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations - ✔✔external perception of the firm
compared to its competition
Two basic strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising - ✔✔relationship building and intelligence gathering
Which is the best way to develop business with people who are extremely busy and
who don't readily make appointments with consultants?
a. ask open ended questions about their needs
b. suggest a new idea
Katelyn Whitman, All Rights Reserved © 2025 4
and Answers 100% Pass
Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical - ✔✔Qualitative
In a marketing plan, which of the following is a component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies - ✔✔SWOT Analysis
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
Katelyn Whitman, All Rights Reserved © 2025 1
,b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director - ✔✔Markets, clients, competitors, and
the firm's resouces
Target market selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
d. political changes affecting an industry - ✔✔SWOT analysis and desires of principals
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies - ✔✔set an overall direction for the firm's
future
The fundamental purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
Katelyn Whitman, All Rights Reserved © 2025 2
,b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business - ✔✔the quality and/or volume of business
Which of the following methods is optimal to all other methods of preparing an annual
marketing budget?
a. top down
b. goal based
c. percentage
d. projection - ✔✔Goal based
Marketing plans should parallel the firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity - ✔✔Financial objectives
Labor or staff costs account for what percentage of a marketing budget?
a. 30-45%
b. 40-50%
Katelyn Whitman, All Rights Reserved © 2025 3
, c. 50-70%
d. 60-80% - ✔✔50 to 70%
The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations - ✔✔external perception of the firm
compared to its competition
Two basic strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising - ✔✔relationship building and intelligence gathering
Which is the best way to develop business with people who are extremely busy and
who don't readily make appointments with consultants?
a. ask open ended questions about their needs
b. suggest a new idea
Katelyn Whitman, All Rights Reserved © 2025 4
