SMPS CPSM - Domain 3 Multiple
Choice Questions with Correct
Answers 100% Pass
When do BD activities typically start?
a) As soon as the firm is established
b) After identification of a targeted client
c) Once an RFP is released
d) Immediately following the launch of a new brand - ✔✔b
The ultimate goal of BD is to provide the firm with:
a) Intelligence needed to pursue a targeted client
b) An informed go/no-go decision
c) Profitable work
d) Networking opportunities for future rainmakers - ✔✔a
In the seller-doer model, who is responsible for making the sale?
Katelyn Whitman, All Rights Reserved © 2025 1
, a) Marketing team
b) Outside consultant
c) Client advocate
d) Technical professional - ✔✔d
Which of the following is an example of an activity-oriented metric?
a) Number of new contracts
b) Dollars secured vs. dollars sought
c) Number of calls made
d) Number of RFPs received - ✔✔c
The plan focused on winning over and securing work from a particular client is called a:
a) Strategic Plan
b) Business Development Plan
c) Capture Plan
d) Marketing Plan - ✔✔c
Which of the following describes the in-depth description of the distinctive position a
firm holds against its competitors:
a) Competitive analysis
Katelyn Whitman, All Rights Reserved © 2025 2
Choice Questions with Correct
Answers 100% Pass
When do BD activities typically start?
a) As soon as the firm is established
b) After identification of a targeted client
c) Once an RFP is released
d) Immediately following the launch of a new brand - ✔✔b
The ultimate goal of BD is to provide the firm with:
a) Intelligence needed to pursue a targeted client
b) An informed go/no-go decision
c) Profitable work
d) Networking opportunities for future rainmakers - ✔✔a
In the seller-doer model, who is responsible for making the sale?
Katelyn Whitman, All Rights Reserved © 2025 1
, a) Marketing team
b) Outside consultant
c) Client advocate
d) Technical professional - ✔✔d
Which of the following is an example of an activity-oriented metric?
a) Number of new contracts
b) Dollars secured vs. dollars sought
c) Number of calls made
d) Number of RFPs received - ✔✔c
The plan focused on winning over and securing work from a particular client is called a:
a) Strategic Plan
b) Business Development Plan
c) Capture Plan
d) Marketing Plan - ✔✔c
Which of the following describes the in-depth description of the distinctive position a
firm holds against its competitors:
a) Competitive analysis
Katelyn Whitman, All Rights Reserved © 2025 2
