FBLA Marketing ACTUAL Exam
Questions and CORRECT Answers
marketing - CORRECT ANSWER - process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy
individual and organizational objectives
minor marketing activities - CORRECT ANSWER - hearing, seeing, talking
important marketing activities - CORRECT ANSWER - storing products, distribution centers,
accepting credit, and arranging means of online payment
7 fnts of marketing - CORRECT ANSWER - marketing, financing, pricing, promotion,
product/service management, distribution, and selling
product/service management - CORRECT ANSWER - designing, developing, maintaining,
improving, and acquiring products and services that meet consumer needs
distribution - CORRECT ANSWER - determining the best ways for customers to locate,
obtain, and use the products and services of an organization
selling - CORRECT ANSWER - communicating directly with potential customers to
determine and satisfy their needs
marketing-information management - CORRECT ANSWER - obtaining, managing, and using
market information to improve business decision making and the performance of marketing
activities
financing - CORRECT ANSWER - budgeting for marketing activities, obtaining the
necessary funds needed for operations, and providing financial assistance to customers so they
can purchase the business' products and services
Questions and CORRECT Answers
marketing - CORRECT ANSWER - process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy
individual and organizational objectives
minor marketing activities - CORRECT ANSWER - hearing, seeing, talking
important marketing activities - CORRECT ANSWER - storing products, distribution centers,
accepting credit, and arranging means of online payment
7 fnts of marketing - CORRECT ANSWER - marketing, financing, pricing, promotion,
product/service management, distribution, and selling
product/service management - CORRECT ANSWER - designing, developing, maintaining,
improving, and acquiring products and services that meet consumer needs
distribution - CORRECT ANSWER - determining the best ways for customers to locate,
obtain, and use the products and services of an organization
selling - CORRECT ANSWER - communicating directly with potential customers to
determine and satisfy their needs
marketing-information management - CORRECT ANSWER - obtaining, managing, and using
market information to improve business decision making and the performance of marketing
activities
financing - CORRECT ANSWER - budgeting for marketing activities, obtaining the
necessary funds needed for operations, and providing financial assistance to customers so they
can purchase the business' products and services
