Digital Marketing Stukent Ch. 1-13
UPDATED Exam Questions and CORRECT
Answers
Geofencing is a practice of - CORRECT ANSWER - sending text messages to potential
customers who enter a "fenced" area
To streamline the booking procedure for mobile users, Priceline.com's mobile site loads the hotel
search page with a default check-in and check-out date of - CORRECT ANSWER - today
and tomorrow
Which of the following is NOT a technical constraint of mobile devices that a web designer
needs to consider in optimizing a mobile website? - CORRECT ANSWER - Mobile
devices make scrolling more difficult
In addition to a purchase transaction, a conversion for a mobile web user can be - CORRECT
ANSWER - D. All of the above
(-an in-store visit
-a phone call
-an app download)
Dayparting is a practice of - CORRECT ANSWER - offering different ads or changing bid
amounts by time of day
Generally, the recommended approach for optimizing mobile web content is to - CORRECT
ANSWER - use responsive web design
Options for optimizing mobile web content include all of the following EXCEPT - CORRECT
ANSWER - random assortment content coding
,"Fat-finger" clicks refer to - CORRECT ANSWER - accidental clicks caused by the lower
level of precision of a fingertip relative to a mouse icon
Production of a mobile application should begin - CORRECT ANSWER - B & C only
(-after full optimization of the mobile website
-only if the company determines that an app will provide significant benefits to customers
beyond the mobile website)
Mobile device users typically differ from desktop users in all of the following ways EXCEPT -
CORRECT ANSWER - mobile users are more likely to want to make an online transaction
Online Reputation Management (ORM) - CORRECT ANSWER - -The act of reviewing
what's being said about a company/individual online so the company/individual can engage in
activities to improve the overall public perception of a company they are considering doing
business with online
-Recognizes that negative online content can have unnecessarily damaging effects long after the
underlying issues have been addressed
-Equipping businesses with tools needed to handle new negative issues and turn customer
complaints into satisfaction and loyalty
-everyone participates in ORM
-Companies monitor their brands so they can manage their reputations online
-A company should be using all online feedback to improve its products, services, employee
training
Google Alerts - CORRECT ANSWER - Free tool where a user can monitor what;s being
said online about a particular person, topic, company
-Users can enter terms they want to monitor (includes: company name, products company
produces, company's trademarks, high-level employees)
, -Monitor: competitor's brands, industry news topics, regulations and laws that affect the
company, customer's company names
-Prioritize alerts ("company name + fraud" or "company name + scam")
-What users can decide: specify type of content they want, language, region/geography to
monitor, frequency in which alerts are delivered, # of results they want, receive my email or not
Monitor the SERPs - CORRECT ANSWER - monitor search results, conduct searches on
brand-related terms
Moz.com
Top Sites for Negative Content - CORRECT ANSWER - 1) Online review sites (Yelp,
Zagat)
2) Scam reporting sites (Scam.com, RipOffReport.com)
3) Online forums (fordforum.com, connectedmoms)
4) Press articles (Huffington Post)
5) Websites of activist organizations (PETA, world.org)
6) Social media sites (FB, Twitter)
7) Blogs (PeopleofWalmart, DeltaIsEvil)
8) Informational Sites (Wikipedia, Publicrecords.com)
Online Review Sites - CORRECT ANSWER - Published on sites such as Google+, Yelp,
TripAdvisor, Zagat as well as the e-commerce platform where the product is sold
Positive Reviews - improves a company's credibility and improves conversion rates
Negative Reviews - can deter customers from doing business with a company, allows the
company a chance to respond to restore customer satisfaction and loyalty
Scam Reporting Sites - CORRECT ANSWER - -Good for SEO
UPDATED Exam Questions and CORRECT
Answers
Geofencing is a practice of - CORRECT ANSWER - sending text messages to potential
customers who enter a "fenced" area
To streamline the booking procedure for mobile users, Priceline.com's mobile site loads the hotel
search page with a default check-in and check-out date of - CORRECT ANSWER - today
and tomorrow
Which of the following is NOT a technical constraint of mobile devices that a web designer
needs to consider in optimizing a mobile website? - CORRECT ANSWER - Mobile
devices make scrolling more difficult
In addition to a purchase transaction, a conversion for a mobile web user can be - CORRECT
ANSWER - D. All of the above
(-an in-store visit
-a phone call
-an app download)
Dayparting is a practice of - CORRECT ANSWER - offering different ads or changing bid
amounts by time of day
Generally, the recommended approach for optimizing mobile web content is to - CORRECT
ANSWER - use responsive web design
Options for optimizing mobile web content include all of the following EXCEPT - CORRECT
ANSWER - random assortment content coding
,"Fat-finger" clicks refer to - CORRECT ANSWER - accidental clicks caused by the lower
level of precision of a fingertip relative to a mouse icon
Production of a mobile application should begin - CORRECT ANSWER - B & C only
(-after full optimization of the mobile website
-only if the company determines that an app will provide significant benefits to customers
beyond the mobile website)
Mobile device users typically differ from desktop users in all of the following ways EXCEPT -
CORRECT ANSWER - mobile users are more likely to want to make an online transaction
Online Reputation Management (ORM) - CORRECT ANSWER - -The act of reviewing
what's being said about a company/individual online so the company/individual can engage in
activities to improve the overall public perception of a company they are considering doing
business with online
-Recognizes that negative online content can have unnecessarily damaging effects long after the
underlying issues have been addressed
-Equipping businesses with tools needed to handle new negative issues and turn customer
complaints into satisfaction and loyalty
-everyone participates in ORM
-Companies monitor their brands so they can manage their reputations online
-A company should be using all online feedback to improve its products, services, employee
training
Google Alerts - CORRECT ANSWER - Free tool where a user can monitor what;s being
said online about a particular person, topic, company
-Users can enter terms they want to monitor (includes: company name, products company
produces, company's trademarks, high-level employees)
, -Monitor: competitor's brands, industry news topics, regulations and laws that affect the
company, customer's company names
-Prioritize alerts ("company name + fraud" or "company name + scam")
-What users can decide: specify type of content they want, language, region/geography to
monitor, frequency in which alerts are delivered, # of results they want, receive my email or not
Monitor the SERPs - CORRECT ANSWER - monitor search results, conduct searches on
brand-related terms
Moz.com
Top Sites for Negative Content - CORRECT ANSWER - 1) Online review sites (Yelp,
Zagat)
2) Scam reporting sites (Scam.com, RipOffReport.com)
3) Online forums (fordforum.com, connectedmoms)
4) Press articles (Huffington Post)
5) Websites of activist organizations (PETA, world.org)
6) Social media sites (FB, Twitter)
7) Blogs (PeopleofWalmart, DeltaIsEvil)
8) Informational Sites (Wikipedia, Publicrecords.com)
Online Review Sites - CORRECT ANSWER - Published on sites such as Google+, Yelp,
TripAdvisor, Zagat as well as the e-commerce platform where the product is sold
Positive Reviews - improves a company's credibility and improves conversion rates
Negative Reviews - can deter customers from doing business with a company, allows the
company a chance to respond to restore customer satisfaction and loyalty
Scam Reporting Sites - CORRECT ANSWER - -Good for SEO
