NEW Stukent Marketing Study Guide
UPDATED Exam Questions and CORRECT
Answers
What does SWOT stand for in the term SWOT analysis?
A. Sales, weaknesses, opportunities, and time
B. Strengths, weaknesses, opportunities, and threats
C. Strengths, weaknesses, objectives, and time
D. Sales, worth, opportunities, and threats - CORRECT ANSWER - A. Sales, weaknesses,
opportunities, and time
B. Strengths, weaknesses, opportunities, and threats
C. Strengths, weaknesses, objectives, and time
D. Sales, worth, opportunities, and threats
Which of the following is an example of social proof?
A. A customer review on a website
B. Star ratings for a product
C. The sharing of a blog post on social media
D. All of the above - CORRECT ANSWER - D. All of the above
This form of marketing tries to reach consumers through general media advertising as well as
through in-person contact.
A. Outbound
B. Inbound
C. Organic
D. None of the above - CORRECT ANSWER - A. Outbound
Which of the following best describes social media reach?
,A. The number of countries in which customers have reacted to a company's social media
activity
B. The number of people who have been exposed to a company's social media activity
C. The number of people within a target market who have interacted with a company's social
media activity
D. The number of people who follow a company's social media account - CORRECT
ANSWER - B. The number of people who have been exposed to a company's social media
activity
True or False: In comparison to other age groups, internet users who are 30-49 years old are most
likely to use Snapchat.
True
False - CORRECT ANSWER - False
Jennifer visited LilysApothecary.com and provided her email to receive a monthly newsletter.
After receiving a few emails from Lily's Apothecary, Jennifer decides to fill out a form on the
website that shows she is interested in purchasing a product. Which of the following would Lily's
Apothecary use to describe Jennifer?
A. Lead
B. Audience
C. Influencer
D. Follower - CORRECT ANSWER - A. Lead
Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand
awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which
of the following is Prince & Caputo using?
A. Organic media marketing
B. User-generated content
C. Paid social media advertising
D. Earned media - CORRECT ANSWER - C. Paid social media advertising
, Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. - CORRECT ANSWER - D.
A company's image is tied to the actions of the influencer.
Which of the following is NOT an example of a clear call to action?
A. "Buy now to get 33% off of your purchase."
B. "Click here to download your FREE guide."
C. "HotRods is the best car wash in town."
D. "Visit www.abcdefg.com to learn more." - CORRECT ANSWER - C. "HotRods is the
best car wash in town."
True or False: Customer advocacy is a marketing strategy focused on supporting customers on
social media by liking, commenting on, and sharing their content.
True
False - CORRECT ANSWER - False
________ is the simulation of human intelligence processes by machines, especially computer
systems.
A. Artificial intelligence
B. Search engine optimization
C. Targeted marketing
D. Boosting - CORRECT ANSWER - A. Artificial intelligence
________ began as a side project that was initially designed to function similarly to instant
messaging.
A. Facebook
B. Instagram
UPDATED Exam Questions and CORRECT
Answers
What does SWOT stand for in the term SWOT analysis?
A. Sales, weaknesses, opportunities, and time
B. Strengths, weaknesses, opportunities, and threats
C. Strengths, weaknesses, objectives, and time
D. Sales, worth, opportunities, and threats - CORRECT ANSWER - A. Sales, weaknesses,
opportunities, and time
B. Strengths, weaknesses, opportunities, and threats
C. Strengths, weaknesses, objectives, and time
D. Sales, worth, opportunities, and threats
Which of the following is an example of social proof?
A. A customer review on a website
B. Star ratings for a product
C. The sharing of a blog post on social media
D. All of the above - CORRECT ANSWER - D. All of the above
This form of marketing tries to reach consumers through general media advertising as well as
through in-person contact.
A. Outbound
B. Inbound
C. Organic
D. None of the above - CORRECT ANSWER - A. Outbound
Which of the following best describes social media reach?
,A. The number of countries in which customers have reacted to a company's social media
activity
B. The number of people who have been exposed to a company's social media activity
C. The number of people within a target market who have interacted with a company's social
media activity
D. The number of people who follow a company's social media account - CORRECT
ANSWER - B. The number of people who have been exposed to a company's social media
activity
True or False: In comparison to other age groups, internet users who are 30-49 years old are most
likely to use Snapchat.
True
False - CORRECT ANSWER - False
Jennifer visited LilysApothecary.com and provided her email to receive a monthly newsletter.
After receiving a few emails from Lily's Apothecary, Jennifer decides to fill out a form on the
website that shows she is interested in purchasing a product. Which of the following would Lily's
Apothecary use to describe Jennifer?
A. Lead
B. Audience
C. Influencer
D. Follower - CORRECT ANSWER - A. Lead
Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand
awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which
of the following is Prince & Caputo using?
A. Organic media marketing
B. User-generated content
C. Paid social media advertising
D. Earned media - CORRECT ANSWER - C. Paid social media advertising
, Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. - CORRECT ANSWER - D.
A company's image is tied to the actions of the influencer.
Which of the following is NOT an example of a clear call to action?
A. "Buy now to get 33% off of your purchase."
B. "Click here to download your FREE guide."
C. "HotRods is the best car wash in town."
D. "Visit www.abcdefg.com to learn more." - CORRECT ANSWER - C. "HotRods is the
best car wash in town."
True or False: Customer advocacy is a marketing strategy focused on supporting customers on
social media by liking, commenting on, and sharing their content.
True
False - CORRECT ANSWER - False
________ is the simulation of human intelligence processes by machines, especially computer
systems.
A. Artificial intelligence
B. Search engine optimization
C. Targeted marketing
D. Boosting - CORRECT ANSWER - A. Artificial intelligence
________ began as a side project that was initially designed to function similarly to instant
messaging.
A. Facebook
B. Instagram
