Exam 3-Stukent UPDATED Exam Questions
and CORRECT Answers
consumer socialization - CORRECT ANSWER - the providing of children with the skills,
knowledge, attitudes and experiences necessary to function as consumers
t or f: a reference group serves as a source of comparison, influence, and norms for consumers'
opinions, values, and behaviors - CORRECT ANSWER - true
__________ groups are groups that consumers plan to join in the future and that they have a
decent chance of joining due to direct contact with the group - CORRECT ANSWER -
anticipatory aspiration
which factor affecting a reference group's influence over consumer purchase decisions is
displayed by new sneakers your friends make a point of showing off or the latest gadget you can
see your friends using - CORRECT ANSWER - conspicuousness of the product
Which factor affecting a reference group's influence over consumer purchase decisions is
displayed by a young corporate sales rep seeks the advice of a friend or imitates the behavior of a
more senior sales rep, a member of his reference group, by taking the client to a restaurant that is
frequented by executives whom he views as role models. - CORRECT ANSWER -
relevant information and expertise
t or f: reference groups achieve their power through word of mouth - CORRECT
ANSWER - true
there are both primary and secondary membership groups - CORRECT ANSWER - true
are groups that an individual is unlikely to belong to despite the fact that they may accept and
strongly believe in the group's attitudes or closely held beliefs - CORRECT ANSWER -
symbolic groups
, t or f: The degree of influence that a reference group exerts on an individual's behavior depends
on a number of factors, including the individual, the product choice at hand and social factors. -
CORRECT ANSWER - true
this is a consumers feelings toward a brand. - CORRECT ANSWER - emotive tendency
this is the consumers assessment of a brand based on a set of criteria that helps the customer
understand the value the brand drives - CORRECT ANSWER - evaluative tendency
t or f: affiliates are companies that work together to aggregate information about various product
options in a category - CORRECT ANSWER - false
t or f: The Net Promoter Score (NPS) is a measure of a customers likelihood to purchase a brand
referred by a friend - CORRECT ANSWER - false
this is a structured system used to reward consumers in exchange for consumers acting in a
certain way - CORRECT ANSWER - Loyalty Program
This, according to the chapter, is the intangible value proposition that separates on commodity
product (or at least products within competitive, fragmented landscapes) from the next -
CORRECT ANSWER - Brand
t or f: loyalty programs that drive purchase work best when they are highly targeted based on
location, frequency, or other relevant factors - CORRECT ANSWER - true
t or f: Ne Promoter Score (NPS), Customer Loyalty Index (CLI), and customer engagement
numbers are all ways of measuring brand loyalty - CORRECT ANSWER - true
t or f: activity, time, visit frequency, and core user actions are typically measured when
considering Customer Loyalty Index (CLI) - CORRECT ANSWER - false
and CORRECT Answers
consumer socialization - CORRECT ANSWER - the providing of children with the skills,
knowledge, attitudes and experiences necessary to function as consumers
t or f: a reference group serves as a source of comparison, influence, and norms for consumers'
opinions, values, and behaviors - CORRECT ANSWER - true
__________ groups are groups that consumers plan to join in the future and that they have a
decent chance of joining due to direct contact with the group - CORRECT ANSWER -
anticipatory aspiration
which factor affecting a reference group's influence over consumer purchase decisions is
displayed by new sneakers your friends make a point of showing off or the latest gadget you can
see your friends using - CORRECT ANSWER - conspicuousness of the product
Which factor affecting a reference group's influence over consumer purchase decisions is
displayed by a young corporate sales rep seeks the advice of a friend or imitates the behavior of a
more senior sales rep, a member of his reference group, by taking the client to a restaurant that is
frequented by executives whom he views as role models. - CORRECT ANSWER -
relevant information and expertise
t or f: reference groups achieve their power through word of mouth - CORRECT
ANSWER - true
there are both primary and secondary membership groups - CORRECT ANSWER - true
are groups that an individual is unlikely to belong to despite the fact that they may accept and
strongly believe in the group's attitudes or closely held beliefs - CORRECT ANSWER -
symbolic groups
, t or f: The degree of influence that a reference group exerts on an individual's behavior depends
on a number of factors, including the individual, the product choice at hand and social factors. -
CORRECT ANSWER - true
this is a consumers feelings toward a brand. - CORRECT ANSWER - emotive tendency
this is the consumers assessment of a brand based on a set of criteria that helps the customer
understand the value the brand drives - CORRECT ANSWER - evaluative tendency
t or f: affiliates are companies that work together to aggregate information about various product
options in a category - CORRECT ANSWER - false
t or f: The Net Promoter Score (NPS) is a measure of a customers likelihood to purchase a brand
referred by a friend - CORRECT ANSWER - false
this is a structured system used to reward consumers in exchange for consumers acting in a
certain way - CORRECT ANSWER - Loyalty Program
This, according to the chapter, is the intangible value proposition that separates on commodity
product (or at least products within competitive, fragmented landscapes) from the next -
CORRECT ANSWER - Brand
t or f: loyalty programs that drive purchase work best when they are highly targeted based on
location, frequency, or other relevant factors - CORRECT ANSWER - true
t or f: Ne Promoter Score (NPS), Customer Loyalty Index (CLI), and customer engagement
numbers are all ways of measuring brand loyalty - CORRECT ANSWER - true
t or f: activity, time, visit frequency, and core user actions are typically measured when
considering Customer Loyalty Index (CLI) - CORRECT ANSWER - false
