Stukent Chapters 7-10 Semester Test
UPDATED Exam Questions and CORRECT
Answers
In what year was the first YouTube video uploaded? - CORRECT ANSWER - 2005
True or False: YouTube is the second most-visited website in the world. - CORRECT
ANSWER - true
Although there are millions of advertisers on YouTube, only ___ percent of
small businesses advertise on the popular video platform. - CORRECT ANSWER -9
True or False: All YouTube advertisements are in video form. - CORRECT ANSWER -
false
Which of the following was presented in the text as a good way to hook your
viewer? - CORRECT ANSWER - Showing a recognizable influencer or celebrity
True or False: You need to pay close attention to whom you want consuming
your YouTube ads; targeting is important. - CORRECT ANSWER - true
What are the ranking factors of a successful YouTube channel? - CORRECT ANSWER -
both choices
True or False: Posting new videos consistently isn't important. - CORRECT ANSWER -
false
You'll want your video ad on YouTube to be between __________. - CORRECT
ANSWER - 15-60 seconds
, True or False: Quality sound, great visuals, a message and theme, and a call to
action (CTA) are elements to consider when creating an effective video as part of a business
strategy. - CORRECT ANSWER - true
Spiegel and Murphy wanted to create a platform where users could share
_____ photos. - CORRECT ANSWER - real
Snapchat was originally launched as _____ in 2011. - CORRECT ANSWER - picaboo
True or False: Baby Boomers make up a large portion of Snapchat's user base. - CORRECT
ANSWER - false
Which of the following is NOT an ad type available on Snapchat? - CORRECT
ANSWER - all of these
True or False: A business should switch up its Snapchat ads weekly for
optimal performance. - CORRECT ANSWER - true
True or False: A business that has Snapchat adds doesn't need to post a story. - CORRECT
ANSWER - false
True or False: Viewers love to see behind-the-scenes footage from their
favorite brands. - CORRECT ANSWER - true
True or False: The first step for a business' marketing strategy is to define
measurable objectives. - CORRECT ANSWER - true
UPDATED Exam Questions and CORRECT
Answers
In what year was the first YouTube video uploaded? - CORRECT ANSWER - 2005
True or False: YouTube is the second most-visited website in the world. - CORRECT
ANSWER - true
Although there are millions of advertisers on YouTube, only ___ percent of
small businesses advertise on the popular video platform. - CORRECT ANSWER -9
True or False: All YouTube advertisements are in video form. - CORRECT ANSWER -
false
Which of the following was presented in the text as a good way to hook your
viewer? - CORRECT ANSWER - Showing a recognizable influencer or celebrity
True or False: You need to pay close attention to whom you want consuming
your YouTube ads; targeting is important. - CORRECT ANSWER - true
What are the ranking factors of a successful YouTube channel? - CORRECT ANSWER -
both choices
True or False: Posting new videos consistently isn't important. - CORRECT ANSWER -
false
You'll want your video ad on YouTube to be between __________. - CORRECT
ANSWER - 15-60 seconds
, True or False: Quality sound, great visuals, a message and theme, and a call to
action (CTA) are elements to consider when creating an effective video as part of a business
strategy. - CORRECT ANSWER - true
Spiegel and Murphy wanted to create a platform where users could share
_____ photos. - CORRECT ANSWER - real
Snapchat was originally launched as _____ in 2011. - CORRECT ANSWER - picaboo
True or False: Baby Boomers make up a large portion of Snapchat's user base. - CORRECT
ANSWER - false
Which of the following is NOT an ad type available on Snapchat? - CORRECT
ANSWER - all of these
True or False: A business should switch up its Snapchat ads weekly for
optimal performance. - CORRECT ANSWER - true
True or False: A business that has Snapchat adds doesn't need to post a story. - CORRECT
ANSWER - false
True or False: Viewers love to see behind-the-scenes footage from their
favorite brands. - CORRECT ANSWER - true
True or False: The first step for a business' marketing strategy is to define
measurable objectives. - CORRECT ANSWER - true
