Stukent Final Study Guide - All Chapters (1-
13) UPDATED Exam Questions and
CORRECT Answers
In order for two computers to communicate via the internet, they must first locate one another.
How do computers locate one another on the internet? - CORRECT ANSWER - Through
the IP address
What does a cookie do? - CORRECT ANSWER - It identifies the requesting computer to
the server.
Which of the following programming languages is a static, client side language (as opposed to a
dynamic, server-side language)? - CORRECT ANSWER - HTML
Direct traffic is defined as visitors who.... - CORRECT ANSWER - type the URL directly
into their browser's address bar
Both paid search traffic and paid referral traffic are the result of - CORRECT ANSWER -
online advertisements
Unpaid search traffic comes when a user clicks on - CORRECT ANSWER - an organic
search result
A retail website's conversion rate is calculated as - CORRECT ANSWER -
Purchases/Visits
Which of the following is NOT a way that a media site might measure engagement? -
CORRECT ANSWER - Traffic source
In general, advertisers are willing to pay more if - CORRECT ANSWER - they can more
precisely target potential customers.
,Web browsers process which language - CORRECT ANSWER - HTML
Which of the following is NOT a weakness of finding internet content through lists of websites
organized by subject matter (versus through a search engine)? - CORRECT ANSWER -
Lists can only cover a few websites per subject
What is the downside of a search engine based solely on relevance? - CORRECT
ANSWER - Websites with little useful content can often earn good rankings
Where did the name "PageRank" come from? - CORRECT ANSWER - The creator of the
metric, Larry Page, named it after himself
In the original PageRank formula, when web page A linked to web page B, it passed PageRank
to page B. Why was the amount of PageRank that A passed to B divided by the number of
outbound links on page A? - CORRECT ANSWER - A link was considered an
endorsement, so B only got part of A's endorsement score if A endorsed multiple pages
Why is a link from Yahoo.com worth more than a link from a small blog? - CORRECT
ANSWER - Yahoo has a higher PageRank, so it passes on more PageRank to the page it
links to
How does anchor text factor into Google's ranking calculations? - CORRECT ANSWER -
Anchor text is one input into a web page's relevance score
Consider a Google user who does a search for "yam recipe". Consider two web pages with an
identical PageRank. Page A uses the phrase "yam recipe" near the top of the page. Page B uses
the phrase "recipe for yams" near the bottom of the page. Which page will rank better on this
search and why? - CORRECT ANSWER - Web page A, because of its larger font and
higher position
What is "black-hat" search engine optimization? - CORRECT ANSWER - Any practice to
increase a webpage's rankings that Google deems manipulative
, Which of the following is NOT a practice instituted or strengthened by the Panda update? -
CORRECT ANSWER - increased opportunity to shop for products directly on the SERP
The Penguin update focused mainly on - CORRECT ANSWER - Anchor text
If I have a website that sells running shoes, I should map the keyword phrase "Asics Gel Kayano
20" to - CORRECT ANSWER - a product page
As compared to fat head keyword phrases, long-tail keyword phrases typically - CORRECT
ANSWER - receive lower volume of searches
are longer (have more words)
are more plentiful (there are more of them)
A brand new website should NOT choose target keyword phrases based on - CORRECT
ANSWER - Current ranking
Nowadays, search engines determine our website's quality based on - CORRECT
ANSWER - external links to our site
search engine users' behavior toward our webpages from the SERP (search engine results page)
spelling and grammar on our site
Black hat SEO is any practice that - CORRECT ANSWER - search engines frown upon
SEO stands for - CORRECT ANSWER - search engine optimization
The title tag of a web page appears - CORRECT ANSWER - at the top of the browser
on the SERP (search engine results page)
13) UPDATED Exam Questions and
CORRECT Answers
In order for two computers to communicate via the internet, they must first locate one another.
How do computers locate one another on the internet? - CORRECT ANSWER - Through
the IP address
What does a cookie do? - CORRECT ANSWER - It identifies the requesting computer to
the server.
Which of the following programming languages is a static, client side language (as opposed to a
dynamic, server-side language)? - CORRECT ANSWER - HTML
Direct traffic is defined as visitors who.... - CORRECT ANSWER - type the URL directly
into their browser's address bar
Both paid search traffic and paid referral traffic are the result of - CORRECT ANSWER -
online advertisements
Unpaid search traffic comes when a user clicks on - CORRECT ANSWER - an organic
search result
A retail website's conversion rate is calculated as - CORRECT ANSWER -
Purchases/Visits
Which of the following is NOT a way that a media site might measure engagement? -
CORRECT ANSWER - Traffic source
In general, advertisers are willing to pay more if - CORRECT ANSWER - they can more
precisely target potential customers.
,Web browsers process which language - CORRECT ANSWER - HTML
Which of the following is NOT a weakness of finding internet content through lists of websites
organized by subject matter (versus through a search engine)? - CORRECT ANSWER -
Lists can only cover a few websites per subject
What is the downside of a search engine based solely on relevance? - CORRECT
ANSWER - Websites with little useful content can often earn good rankings
Where did the name "PageRank" come from? - CORRECT ANSWER - The creator of the
metric, Larry Page, named it after himself
In the original PageRank formula, when web page A linked to web page B, it passed PageRank
to page B. Why was the amount of PageRank that A passed to B divided by the number of
outbound links on page A? - CORRECT ANSWER - A link was considered an
endorsement, so B only got part of A's endorsement score if A endorsed multiple pages
Why is a link from Yahoo.com worth more than a link from a small blog? - CORRECT
ANSWER - Yahoo has a higher PageRank, so it passes on more PageRank to the page it
links to
How does anchor text factor into Google's ranking calculations? - CORRECT ANSWER -
Anchor text is one input into a web page's relevance score
Consider a Google user who does a search for "yam recipe". Consider two web pages with an
identical PageRank. Page A uses the phrase "yam recipe" near the top of the page. Page B uses
the phrase "recipe for yams" near the bottom of the page. Which page will rank better on this
search and why? - CORRECT ANSWER - Web page A, because of its larger font and
higher position
What is "black-hat" search engine optimization? - CORRECT ANSWER - Any practice to
increase a webpage's rankings that Google deems manipulative
, Which of the following is NOT a practice instituted or strengthened by the Panda update? -
CORRECT ANSWER - increased opportunity to shop for products directly on the SERP
The Penguin update focused mainly on - CORRECT ANSWER - Anchor text
If I have a website that sells running shoes, I should map the keyword phrase "Asics Gel Kayano
20" to - CORRECT ANSWER - a product page
As compared to fat head keyword phrases, long-tail keyword phrases typically - CORRECT
ANSWER - receive lower volume of searches
are longer (have more words)
are more plentiful (there are more of them)
A brand new website should NOT choose target keyword phrases based on - CORRECT
ANSWER - Current ranking
Nowadays, search engines determine our website's quality based on - CORRECT
ANSWER - external links to our site
search engine users' behavior toward our webpages from the SERP (search engine results page)
spelling and grammar on our site
Black hat SEO is any practice that - CORRECT ANSWER - search engines frown upon
SEO stands for - CORRECT ANSWER - search engine optimization
The title tag of a web page appears - CORRECT ANSWER - at the top of the browser
on the SERP (search engine results page)
