Questions and CORRECT Answers
Uniform Resource Locator - CORRECT ANSWER - URL is an acronym for
a cookie - CORRECT ANSWER - What enables a website to recognize a computer as a
return visitor (as opposed to a first-time visitor)?
HTML - CORRECT ANSWER - Which of the following is NOT a dynamic language?
-Perl
-HTML
-Java
-PHP
Transport layer security encrypts sensitive information - CORRECT ANSWER - How can
credit card numbers and other sensitive information be transferred across the internet without
third parties seeing it (and stealing it)?
Awareness > Interest > Desire > Action - CORRECT ANSWER - The AIDA model states
that the process of creating a customer follows these four steps:
Create captivating design - CORRECT ANSWER - Which of the following is NOT an
aspect of a successful websites?
-Generate traffic
-Drive conversions
-Create captivating design
-Maximize revenue
, Someone types the name of a website into a search bar and clicks the first link on the search
engine results page - CORRECT ANSWER - Which of the following is NOT an example
of direct traffic?
-Someone clicks on a link from an email
-Someone types in the URL of a website into the browser address bar
-Someone clicks on a bookmark from his/her browser
-Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
links from other websites that are not paid for - CORRECT ANSWER - Unpaid referral
traffic is traffic that comes from
Both a phone call and a form fill - CORRECT ANSWER - The primary conversion for a
lead generation site is
-both a phone call and a form fill
-a phone call from a website visitor
-a form fill on the website
-a referral to a friend
increase revenue - CORRECT ANSWER - When a shopper puts an item in their online
shopping cart, Amazon recommends add-on products to
whether it generates a high conversion rate - CORRECT ANSWER - In web design, what
is more important than website's visual appeal is
Use complementary colors - CORRECT ANSWER - Which of the following is NOT a
principle of Steve Krug's design for usability paradigm?
-Use complimentary colors
-Format content to support scanning
-Create effective visual hierarchies