STUKENT STUDY GUIDE UPDATED
Exam Questions and CORRECT Answers
True or False: Marketing and advertising are the same thing. - CORRECT ANSWER -
FALSE
True or False: If you increase the number of new customers in your business, you are guaranteed
to grow your business. - CORRECT ANSWER - False
True or False: Marketing is the process of communicating a company's value to the customer. -
CORRECT ANSWER - TRUE
What are the Four P's of Marketing? - CORRECT ANSWER - Product, Price, Promotion,
Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. - CORRECT ANSWER - True
Which common research method is best for getting a more in-depth look at consumers' thoughts
and ideas about a product or service? - CORRECT ANSWER - FOCUS GROUPS
True or False: Ads, emails, and text messages are all examples of marketing approaches. -
CORRECT ANSWER - TRUE
Why do companies need marketing? - CORRECT ANSWER - to acquire new customers
to increase sales
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative data? -
CORRECT ANSWER - SURVEYS
, According to the reading, before creating content, what question should you ask yourself? -
CORRECT ANSWER - Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? - CORRECT
ANSWER - social media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-
many to a many-to-many method of interaction. - CORRECT ANSWER - True
True or False: a social media marketing plan needs to be in place before your social media efforts
begin. - CORRECT ANSWER - True
What was the first true "social media network"? - CORRECT ANSWER - MYSPACE
What does the acronym SEO stand for? - CORRECT ANSWER - Search Engine
Optimization
True or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. - CORRECT ANSWER - FALSE
True or False: A key performance indicator is something you can measure — usually
performanced-based — that helps you evaluate the success of your business. - CORRECT
ANSWER - TRUE
Which of the following most closely represents the percentage of marketing executives who use
social media as part of their marketing strategies? - CORRECT ANSWER - over 90
percent
What is the first step of the six-step process of a social media marketing plan? - CORRECT
ANSWER - create social media marketing objectives and goals
Exam Questions and CORRECT Answers
True or False: Marketing and advertising are the same thing. - CORRECT ANSWER -
FALSE
True or False: If you increase the number of new customers in your business, you are guaranteed
to grow your business. - CORRECT ANSWER - False
True or False: Marketing is the process of communicating a company's value to the customer. -
CORRECT ANSWER - TRUE
What are the Four P's of Marketing? - CORRECT ANSWER - Product, Price, Promotion,
Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. - CORRECT ANSWER - True
Which common research method is best for getting a more in-depth look at consumers' thoughts
and ideas about a product or service? - CORRECT ANSWER - FOCUS GROUPS
True or False: Ads, emails, and text messages are all examples of marketing approaches. -
CORRECT ANSWER - TRUE
Why do companies need marketing? - CORRECT ANSWER - to acquire new customers
to increase sales
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative data? -
CORRECT ANSWER - SURVEYS
, According to the reading, before creating content, what question should you ask yourself? -
CORRECT ANSWER - Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? - CORRECT
ANSWER - social media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-
many to a many-to-many method of interaction. - CORRECT ANSWER - True
True or False: a social media marketing plan needs to be in place before your social media efforts
begin. - CORRECT ANSWER - True
What was the first true "social media network"? - CORRECT ANSWER - MYSPACE
What does the acronym SEO stand for? - CORRECT ANSWER - Search Engine
Optimization
True or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. - CORRECT ANSWER - FALSE
True or False: A key performance indicator is something you can measure — usually
performanced-based — that helps you evaluate the success of your business. - CORRECT
ANSWER - TRUE
Which of the following most closely represents the percentage of marketing executives who use
social media as part of their marketing strategies? - CORRECT ANSWER - over 90
percent
What is the first step of the six-step process of a social media marketing plan? - CORRECT
ANSWER - create social media marketing objectives and goals
