Stukent Social Media MKTG exam II
UPDATED Exam Questions and CORRECT
Answers
which of the following best describes content marketing - CORRECT ANSWER - a form
of non-traditional marketing communications whereby a brand produces or designs content in
various forms and spreads that content to targeted audiences and/or customers
according to the text, where does most content marketing take place? - CORRECT
ANSWER - social media
Using social media for content marketing can be relatively expensive. T or F - CORRECT
ANSWER - False
what is the downside of social media content marketing? - CORRECT ANSWER - it is a
crowded place so creating content that stands out can be very difficult
what does the term "boosting" mean with regards to social media content marketing? -
CORRECT ANSWER - to increase the reach of a post by paying
knowing your audience and creating content that you know they are interested in is a great way
to get them to pay more attention to you true or false? - CORRECT ANSWER - True
Content design - CORRECT ANSWER - What is at the heart of getting the right people to
notice your content marketing efforts?
one important rule of branded social media content is to keep communication fairly formal -
CORRECT ANSWER - false
which is not one of the seven important rules for branded social media content? - CORRECT
ANSWER - always boost your most important content pieces
, Do marketers have a high level of control over content design when focusing their efforts on
social media channels? - CORRECT ANSWER - YES
In addition to paid social media, what are the other two largest types of internet advertising? -
CORRECT ANSWER - Display advertising
Search advertising
How do we define social media advertising? - CORRECT ANSWER - As any form of
digital advertising that uses social media sites and apps, and involves advertisers paying for ad
placement
You might find display ads on all of the following EXCEPT - CORRECT ANSWER -
google search and results page
what is the most common form of PPC advertising - CORRECT ANSWER - search
advertisng
Why do social media sites want to make sure that you fill out your profile as completely as
possible? - CORRECT ANSWER - they have a strong incentive to collect as much
information about you as possible in order to create detailed micro target groups that advertisers
will pay to advertise to
social media ads are generally more effective in the early ages of the sales funnel, and less
effective in the final conversion stage - CORRECT ANSWER - true
One of the three key decisions discussed in this chapter that every marketer needs to make when
it comes to social media advertising is: - CORRECT ANSWER - how to get people to pay
attention to the ad
UPDATED Exam Questions and CORRECT
Answers
which of the following best describes content marketing - CORRECT ANSWER - a form
of non-traditional marketing communications whereby a brand produces or designs content in
various forms and spreads that content to targeted audiences and/or customers
according to the text, where does most content marketing take place? - CORRECT
ANSWER - social media
Using social media for content marketing can be relatively expensive. T or F - CORRECT
ANSWER - False
what is the downside of social media content marketing? - CORRECT ANSWER - it is a
crowded place so creating content that stands out can be very difficult
what does the term "boosting" mean with regards to social media content marketing? -
CORRECT ANSWER - to increase the reach of a post by paying
knowing your audience and creating content that you know they are interested in is a great way
to get them to pay more attention to you true or false? - CORRECT ANSWER - True
Content design - CORRECT ANSWER - What is at the heart of getting the right people to
notice your content marketing efforts?
one important rule of branded social media content is to keep communication fairly formal -
CORRECT ANSWER - false
which is not one of the seven important rules for branded social media content? - CORRECT
ANSWER - always boost your most important content pieces
, Do marketers have a high level of control over content design when focusing their efforts on
social media channels? - CORRECT ANSWER - YES
In addition to paid social media, what are the other two largest types of internet advertising? -
CORRECT ANSWER - Display advertising
Search advertising
How do we define social media advertising? - CORRECT ANSWER - As any form of
digital advertising that uses social media sites and apps, and involves advertisers paying for ad
placement
You might find display ads on all of the following EXCEPT - CORRECT ANSWER -
google search and results page
what is the most common form of PPC advertising - CORRECT ANSWER - search
advertisng
Why do social media sites want to make sure that you fill out your profile as completely as
possible? - CORRECT ANSWER - they have a strong incentive to collect as much
information about you as possible in order to create detailed micro target groups that advertisers
will pay to advertise to
social media ads are generally more effective in the early ages of the sales funnel, and less
effective in the final conversion stage - CORRECT ANSWER - true
One of the three key decisions discussed in this chapter that every marketer needs to make when
it comes to social media advertising is: - CORRECT ANSWER - how to get people to pay
attention to the ad
