STUKENT NEW MEDIA (DIGITAL)
MARKETING CHAPTER UPDATED
Exam Questions and CORRECT Answers
URL is an acronym for: - CORRECT ANSWER - Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor) - CORRECT ANSWER - A cookie
Which of the following is NOT a dynamic language?
a) Perl
b) PHP
c) Java
d) HTML - CORRECT ANSWER - HTML (is a static, client-sided language)
How can credit card numbers and other sensitive information be transferred across the Internet
without 3rd parties seeing it (and stealing it)? - CORRECT ANSWER - Transport layer
security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these 4 steps: -
CORRECT ANSWER - Awareness --> Interest --> Desire --> Action
Which of the following is NOT an aspect of successful websites?
a) Creating captivating design
b) Maximize revenue
c) Generate traffic
d) Drive conversions - CORRECT ANSWER - Create captivating designs
Which of the following is NOT an example of direct traffic?
, a) someone clicks on a link from an email
b) Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
c) Someone clicks on aa bookmark from his/her browser
d) Someone type in the URL of a website into the browser address bar - CORRECT
ANSWER - Someone types the name of a website into a search bar and clicks the first link
on the search engine results page
Unpaid referral traffic is traffic that comes from - CORRECT ANSWER - Links from
other websites that are not paid for
The primary conversion for a lead generation site is - CORRECT ANSWER - Both phone
call and form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to - CORRECT ANSWER - Increase revenue
In web design, what is more important than website's visual appeal is - CORRECT
ANSWER - whether hit generates a high conversion rate
Which of thee following is NOT a principle of Steve Krug's design for usability paradigm? -
CORRECT ANSWER - Use complementary colors
Oli Gardner's principle of clarity has been violated if - CORRECT ANSWER - a visitor
has no idea where a link leads
The "upper fold" is - CORRECT ANSWER - The. portion of webpage that is visible
without scrolling down
Thee upper fold of a webpage should answer the questions, What are you. offering? Why should
I pick you? and... - CORRECT ANSWER - What do you want me to do next?
MARKETING CHAPTER UPDATED
Exam Questions and CORRECT Answers
URL is an acronym for: - CORRECT ANSWER - Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor) - CORRECT ANSWER - A cookie
Which of the following is NOT a dynamic language?
a) Perl
b) PHP
c) Java
d) HTML - CORRECT ANSWER - HTML (is a static, client-sided language)
How can credit card numbers and other sensitive information be transferred across the Internet
without 3rd parties seeing it (and stealing it)? - CORRECT ANSWER - Transport layer
security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these 4 steps: -
CORRECT ANSWER - Awareness --> Interest --> Desire --> Action
Which of the following is NOT an aspect of successful websites?
a) Creating captivating design
b) Maximize revenue
c) Generate traffic
d) Drive conversions - CORRECT ANSWER - Create captivating designs
Which of the following is NOT an example of direct traffic?
, a) someone clicks on a link from an email
b) Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
c) Someone clicks on aa bookmark from his/her browser
d) Someone type in the URL of a website into the browser address bar - CORRECT
ANSWER - Someone types the name of a website into a search bar and clicks the first link
on the search engine results page
Unpaid referral traffic is traffic that comes from - CORRECT ANSWER - Links from
other websites that are not paid for
The primary conversion for a lead generation site is - CORRECT ANSWER - Both phone
call and form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to - CORRECT ANSWER - Increase revenue
In web design, what is more important than website's visual appeal is - CORRECT
ANSWER - whether hit generates a high conversion rate
Which of thee following is NOT a principle of Steve Krug's design for usability paradigm? -
CORRECT ANSWER - Use complementary colors
Oli Gardner's principle of clarity has been violated if - CORRECT ANSWER - a visitor
has no idea where a link leads
The "upper fold" is - CORRECT ANSWER - The. portion of webpage that is visible
without scrolling down
Thee upper fold of a webpage should answer the questions, What are you. offering? Why should
I pick you? and... - CORRECT ANSWER - What do you want me to do next?
