Stukent PR Exam UPDATED Exam
Questions and CORRECT Answers
T/F the definition of public relations is constantly changing and evolving - CORRECT
ANSWER - true
T/F a PR practitioner never works directly with C-Suite executives - CORRECT
ANSWER - false
T/F membership of a PR organization can provide opportunities to participate on committees, to
speak at conferences, and share knowledge with new practitioners - CORRECT
ANSWER - true
T/F there are some PR organizations dedicated solely to enhancing the diversity of the industry -
CORRECT ANSWER - true
T/F PR practitioners can utilize social media analytics to measure campaign effectiveness -
CORRECT ANSWER - true
T/F reputation management is not necessary to PR strategy - CORRECT ANSWER - false
T/F there are professional organizations around the globe dedicated to PR - CORRECT
ANSWER - true
in 2012, what organization decided to address the lack of consistency and modernize the
definition of PR - CORRECT ANSWER - Public Relations Society of America (PRSA)
which of the following is NOT a discipline or function within PR
crisis com
internal com
,executive com
emotional com - CORRECT ANSWER - emotional communications
which of the following are core skills every practitioner needs as recommended by the
Commission on Public Relations Education? (CPRE)
strong write
verbal com
social media proficiency
all the above - CORRECT ANSWER - all the above
according to the text, which of the following is NOT a personality trait necessary to succeed in
PR?
confidence
creative
tenaciousness
you need all of these - CORRECT ANSWER - you need all of these
who is considered part of the C-suite - CORRECT ANSWER - a high level executive
which of the following is an aspect of crisis com?
working to continue to fuel the outrage
relaying info to public
defining a budget allocation prior to crisis
developing brand guidelines - CORRECT ANSWER - relaying info to public
investor relation communications professionals work closely with ______. - CORRECT
ANSWER - stakeholders
Media literacy does not include _____.
, bloggers
stakeholders
journalists
influencers - CORRECT ANSWER - stakeholders
T/F Inez Kaiser was the first African American woman to open a PR firm - CORRECT
ANSWER - true
George Creel worked for Theodore Vail and was assigned to begin a publicity and advertising
program within AT&T - CORRECT ANSWER - False
(Arthur W Page)
T/F George Creel is credited for establishing the 1st Committee on Public Information (CPI) and
the 4 minute men - CORRECT ANSWER - true
T/F Edward Bernays was the nephew of Sigmund Freud and offered the 1st PR relations course
the nation - CORRECT ANSWER - true
T/F the origins of news writing can be traced back to china and the Roman Empire - CORRECT
ANSWER - true
T/F the Lucy Stone League encourage woman to keep their names after marriage - CORRECT
ANSWER - true
T/F a press conference is an example of the 2 way asymmetrical model - CORRECT
ANSWER - true
T/F the public information model applies 1 way communication tactics from an organization to
the public in order to promote a product or service - CORRECT ANSWER - false
Questions and CORRECT Answers
T/F the definition of public relations is constantly changing and evolving - CORRECT
ANSWER - true
T/F a PR practitioner never works directly with C-Suite executives - CORRECT
ANSWER - false
T/F membership of a PR organization can provide opportunities to participate on committees, to
speak at conferences, and share knowledge with new practitioners - CORRECT
ANSWER - true
T/F there are some PR organizations dedicated solely to enhancing the diversity of the industry -
CORRECT ANSWER - true
T/F PR practitioners can utilize social media analytics to measure campaign effectiveness -
CORRECT ANSWER - true
T/F reputation management is not necessary to PR strategy - CORRECT ANSWER - false
T/F there are professional organizations around the globe dedicated to PR - CORRECT
ANSWER - true
in 2012, what organization decided to address the lack of consistency and modernize the
definition of PR - CORRECT ANSWER - Public Relations Society of America (PRSA)
which of the following is NOT a discipline or function within PR
crisis com
internal com
,executive com
emotional com - CORRECT ANSWER - emotional communications
which of the following are core skills every practitioner needs as recommended by the
Commission on Public Relations Education? (CPRE)
strong write
verbal com
social media proficiency
all the above - CORRECT ANSWER - all the above
according to the text, which of the following is NOT a personality trait necessary to succeed in
PR?
confidence
creative
tenaciousness
you need all of these - CORRECT ANSWER - you need all of these
who is considered part of the C-suite - CORRECT ANSWER - a high level executive
which of the following is an aspect of crisis com?
working to continue to fuel the outrage
relaying info to public
defining a budget allocation prior to crisis
developing brand guidelines - CORRECT ANSWER - relaying info to public
investor relation communications professionals work closely with ______. - CORRECT
ANSWER - stakeholders
Media literacy does not include _____.
, bloggers
stakeholders
journalists
influencers - CORRECT ANSWER - stakeholders
T/F Inez Kaiser was the first African American woman to open a PR firm - CORRECT
ANSWER - true
George Creel worked for Theodore Vail and was assigned to begin a publicity and advertising
program within AT&T - CORRECT ANSWER - False
(Arthur W Page)
T/F George Creel is credited for establishing the 1st Committee on Public Information (CPI) and
the 4 minute men - CORRECT ANSWER - true
T/F Edward Bernays was the nephew of Sigmund Freud and offered the 1st PR relations course
the nation - CORRECT ANSWER - true
T/F the origins of news writing can be traced back to china and the Roman Empire - CORRECT
ANSWER - true
T/F the Lucy Stone League encourage woman to keep their names after marriage - CORRECT
ANSWER - true
T/F a press conference is an example of the 2 way asymmetrical model - CORRECT
ANSWER - true
T/F the public information model applies 1 way communication tactics from an organization to
the public in order to promote a product or service - CORRECT ANSWER - false
