Stukent Quiz# 6 Questions and
Answers 100% Pass
What is NOT displayed n a PPC text ad? - ✔✔The final URL
In PPC text ad, it is a best practice to include? - ✔✔UVP, Call-to-Action and keywords
pertaining to the adgroup
What does PLA stand for? - ✔✔Product Listing Ad
Which is the correct formula for calculating CTR? - ✔✔(Clicks/Impressions) X 100=CTR
How to calculate ROAS? - ✔✔Total Adspend and Total Revenue
How often does Google recalculate Quality Score? - ✔✔Each time an ad is considered
for display for a particular keyword
Ad Rank takes into consideration: - ✔✔Keyword Bid and Quality Score
What is NOT considered when determining Quality Score? - ✔✔Conversion Rate
Which advertiser is awarded the top ad position? - ✔✔It depends on who receives the
highest Ad Rank
Katelyn Whitman, All Rights Reserved © 2025 1
Answers 100% Pass
What is NOT displayed n a PPC text ad? - ✔✔The final URL
In PPC text ad, it is a best practice to include? - ✔✔UVP, Call-to-Action and keywords
pertaining to the adgroup
What does PLA stand for? - ✔✔Product Listing Ad
Which is the correct formula for calculating CTR? - ✔✔(Clicks/Impressions) X 100=CTR
How to calculate ROAS? - ✔✔Total Adspend and Total Revenue
How often does Google recalculate Quality Score? - ✔✔Each time an ad is considered
for display for a particular keyword
Ad Rank takes into consideration: - ✔✔Keyword Bid and Quality Score
What is NOT considered when determining Quality Score? - ✔✔Conversion Rate
Which advertiser is awarded the top ad position? - ✔✔It depends on who receives the
highest Ad Rank
Katelyn Whitman, All Rights Reserved © 2025 1
