IAB DBPC Exam Questions and
Answers 100% Pass
On a campaign brief, what criteria MUST be present to begin planning? - ✔✔Business
Objectives
Campaign flighting is often determined by - ✔✔Sales Seasonality
During the digital media planning phase, it is important to recommend - ✔✔Fluid
budgets across tactics
A campaign's media strategy should be based on - ✔✔Business Objectives
A brand's business objective is to increase the number of transactions made on their site
by 10% without making any changes to the site design. Which of the following options
is an appropriate media objective? - ✔✔Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
✔✔Media strategies
Katelyn Whitman, All Rights Reserved © 2025 1
, The MRC standard for display viewability is - ✔✔50% in-view for one continuous
second.
Which of the following specifications is most important for a digital planner/buyer to
provide to the creative development team for video assets? - ✔✔Bitrate
What is a factor in determining a timeline for site tagging implementation? -
✔✔Quantity of retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the
request? - ✔✔confirm if approvals can be expedited
A brand category competitive report is best used to - ✔✔determine brand share of voice
What is an example of first party research that can be used in developing a media
strategy? - ✔✔focus groups
Historical campaign performance should be used when establishing - ✔✔media mix
allocation
What is the best approach for allocating budgets across channels? - ✔✔use attribution
data
An example of sequential messaging is when a user - ✔✔clicks on a brand ad and is
retargeted with an offer ad a day later
Katelyn Whitman, All Rights Reserved © 2025 2
Answers 100% Pass
On a campaign brief, what criteria MUST be present to begin planning? - ✔✔Business
Objectives
Campaign flighting is often determined by - ✔✔Sales Seasonality
During the digital media planning phase, it is important to recommend - ✔✔Fluid
budgets across tactics
A campaign's media strategy should be based on - ✔✔Business Objectives
A brand's business objective is to increase the number of transactions made on their site
by 10% without making any changes to the site design. Which of the following options
is an appropriate media objective? - ✔✔Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
✔✔Media strategies
Katelyn Whitman, All Rights Reserved © 2025 1
, The MRC standard for display viewability is - ✔✔50% in-view for one continuous
second.
Which of the following specifications is most important for a digital planner/buyer to
provide to the creative development team for video assets? - ✔✔Bitrate
What is a factor in determining a timeline for site tagging implementation? -
✔✔Quantity of retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the
request? - ✔✔confirm if approvals can be expedited
A brand category competitive report is best used to - ✔✔determine brand share of voice
What is an example of first party research that can be used in developing a media
strategy? - ✔✔focus groups
Historical campaign performance should be used when establishing - ✔✔media mix
allocation
What is the best approach for allocating budgets across channels? - ✔✔use attribution
data
An example of sequential messaging is when a user - ✔✔clicks on a brand ad and is
retargeted with an offer ad a day later
Katelyn Whitman, All Rights Reserved © 2025 2
