IAB Digital Media Sales Certification
Exam Questions and Answers 100%
Pass
Engagement with existing customers to encourage their continued relationship with
the brand is concerned with consumer _____________ - ✔✔Retention
An ad that teaches consumers about the different features of the brand's product or
service is intended to raise consumer ________ - ✔✔Consideration
When an ad featuring a photo contest sponsored by a baby food company gets shared
by a consumer on Facebook, what two types of media classifications are happening? -
✔✔Paid and earned
Proctor & Gamble, Diageo, and Starbucks are examples of what? - ✔✔Brands
UGC stands for User Generated... - ✔✔Content
A parent company that owns multiple agencies is called what? - ✔✔Holding company
A document that will be used by the media buyers to communicate with potential
vendors is known as a(n)... - ✔✔Request for proposal
Katelyn Whitman, All Rights Reserved © 2025 1
, What is the name for the space adjacent to content that is filled with a brand's ad? -
✔✔Inventory
Usage of this platform has been steadily losing share of traffic to mobile devices. -
✔✔desktop
The acronym that refers to devices used for streaming video content to a living room
screen is: - ✔✔OTT/CTV
What is the most common native ad type on social platforms? - ✔✔In-feed
Page titles, keywords, page load speeds and relevant content are used to assist what
type of search-related process? - ✔✔Search Engine Optimization - Not SE Marketing
What is the term used to refer to any advertising message designed to mimic the form
and function of its environment? - ✔✔Native
Ads that appear between two content pages are known as... - ✔✔Interstitial video ads
Ads that 'overlay' the video content in a video player are known as... - ✔✔Non-linear
video ads
According to eMarketer, what is the digital activity that the average adult spends the
most time using? - ✔✔Listening to digital audio
What is the name of the automated marketplace that is used by both the buy and sell
sides to transact media impressions in real time? - ✔✔Ad exchange
Katelyn Whitman, All Rights Reserved © 2025 2
Exam Questions and Answers 100%
Pass
Engagement with existing customers to encourage their continued relationship with
the brand is concerned with consumer _____________ - ✔✔Retention
An ad that teaches consumers about the different features of the brand's product or
service is intended to raise consumer ________ - ✔✔Consideration
When an ad featuring a photo contest sponsored by a baby food company gets shared
by a consumer on Facebook, what two types of media classifications are happening? -
✔✔Paid and earned
Proctor & Gamble, Diageo, and Starbucks are examples of what? - ✔✔Brands
UGC stands for User Generated... - ✔✔Content
A parent company that owns multiple agencies is called what? - ✔✔Holding company
A document that will be used by the media buyers to communicate with potential
vendors is known as a(n)... - ✔✔Request for proposal
Katelyn Whitman, All Rights Reserved © 2025 1
, What is the name for the space adjacent to content that is filled with a brand's ad? -
✔✔Inventory
Usage of this platform has been steadily losing share of traffic to mobile devices. -
✔✔desktop
The acronym that refers to devices used for streaming video content to a living room
screen is: - ✔✔OTT/CTV
What is the most common native ad type on social platforms? - ✔✔In-feed
Page titles, keywords, page load speeds and relevant content are used to assist what
type of search-related process? - ✔✔Search Engine Optimization - Not SE Marketing
What is the term used to refer to any advertising message designed to mimic the form
and function of its environment? - ✔✔Native
Ads that appear between two content pages are known as... - ✔✔Interstitial video ads
Ads that 'overlay' the video content in a video player are known as... - ✔✔Non-linear
video ads
According to eMarketer, what is the digital activity that the average adult spends the
most time using? - ✔✔Listening to digital audio
What is the name of the automated marketplace that is used by both the buy and sell
sides to transact media impressions in real time? - ✔✔Ad exchange
Katelyn Whitman, All Rights Reserved © 2025 2
