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Exam (elaborations)

IAB FORMULAS EXAM QUESTIONS AND ANSWERS 100% PASS

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IAB FORMULAS EXAM QUESTIONS AND ANSWERS 100% PASS CPM (Cost Per Thousand) - CPM = (Cost/Impressions) x 1000 CPC (Cost Per Click) - CPC = Cost/Clicks CTR (Click Through Rate) - CTR = (Clicks/Impressions) x 100 CPL (Cost Per Lead) - CPL = Cost/Leads CPE (Cost Per Engagement) - CPE = Cost/Engagement Site Index - Site Index = (% Composition of site/% composition of base audience) x 100 ER (Engagement Rate) - ER = (Engagement/Impressions) x 100 eCPM (Effective CPM) - eCPM = (Total Cost/Total Impressions) x 1000 CPS (Cost Per Sale) - CPS = Cost/Sales CR (Conversion Rate) - CR% = (Conversions/Clicks) x 100 GRPs (Gross Rating Points) - GRPs = Reach x Frequency

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Uploaded on
January 18, 2025
Number of pages
2
Written in
2024/2025
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Exam (elaborations)
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Questions & answers

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  • iab formulas exam questions and answers 100 pass

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IAB FORMULAS EXAM QUESTIONS
AND ANSWERS 100% PASS


CPM (Cost Per Thousand) - ✔✔CPM = (Cost/Impressions) x 1000


CPC (Cost Per Click) - ✔✔CPC = Cost/Clicks


CTR (Click Through Rate) - ✔✔CTR = (Clicks/Impressions) x 100


CPL (Cost Per Lead) - ✔✔CPL = Cost/Leads


CPE (Cost Per Engagement) - ✔✔CPE = Cost/Engagement


Site Index - ✔✔Site Index = (% Composition of site/% composition of base audience) x

100


ER (Engagement Rate) - ✔✔ER = (Engagement/Impressions) x 100


eCPM (Effective CPM) - ✔✔eCPM = (Total Cost/Total Impressions) x 1000


CPS (Cost Per Sale) - ✔✔CPS = Cost/Sales


CR (Conversion Rate) - ✔✔CR% = (Conversions/Clicks) x 100


GRPs (Gross Rating Points) - ✔✔GRPs = Reach x Frequency




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