David Paez
Evaluate the impact of globalisation on
a business
Before talking about globalisation I want to explain the following terms:
❏ Culture: Culture can be described as the beliefs, practices, discourses and
rules adopted by people. However, it influences the way individuals behave in
particular situations. It is believed that a producer of a product can only
provide products that match customers’ culture, otherwise the products could
end up in complete failure. Operating in the international includes the
interaction with clients from different cultural backgrounds. In order to survive,
the marketers of Apple have appreciated cultural diversity and position their
products to align influences of culture.
❏ Globalisation: A unified description of globalisation refers to the integration in
the world in the interchange of culture, ideas, products, and views. It is worth
mentioning that the increased step of globalization increased due to
technological breakthrough. The interactions and communication between
individuals from different backgrounds means the smooth flow of products
from one place to another without geographical hindrances. Apple Inc has
managed to beat its close competitors like Microsoft, in the supply of
technology related products all over the world. Globalisation has also helped
Apple establish integrated manufacturing design facilities in different locations
like Asia, Europe to improve global networking.
❏ Innovation: Innovation involves the creation of new ideas and ways of
handling different processes. It creates new and improved products,
materials, services, and processes. Innovation is key for economic
developments because of its capacity of creating efficiency and simplicity in
the ways processes and activities are handled in an organisation and market.
Clearly, there is a close relationship between innovation and globalisation. It is
a fact that both need the other to make it more efficient. Through innovation,
Apple has managed to manufacture hardware and software products that
definitely suit customers’ needs and further differentiate its innovative
products.
Globalisation
Evaluate the impact of globalisation on
a business
Before talking about globalisation I want to explain the following terms:
❏ Culture: Culture can be described as the beliefs, practices, discourses and
rules adopted by people. However, it influences the way individuals behave in
particular situations. It is believed that a producer of a product can only
provide products that match customers’ culture, otherwise the products could
end up in complete failure. Operating in the international includes the
interaction with clients from different cultural backgrounds. In order to survive,
the marketers of Apple have appreciated cultural diversity and position their
products to align influences of culture.
❏ Globalisation: A unified description of globalisation refers to the integration in
the world in the interchange of culture, ideas, products, and views. It is worth
mentioning that the increased step of globalization increased due to
technological breakthrough. The interactions and communication between
individuals from different backgrounds means the smooth flow of products
from one place to another without geographical hindrances. Apple Inc has
managed to beat its close competitors like Microsoft, in the supply of
technology related products all over the world. Globalisation has also helped
Apple establish integrated manufacturing design facilities in different locations
like Asia, Europe to improve global networking.
❏ Innovation: Innovation involves the creation of new ideas and ways of
handling different processes. It creates new and improved products,
materials, services, and processes. Innovation is key for economic
developments because of its capacity of creating efficiency and simplicity in
the ways processes and activities are handled in an organisation and market.
Clearly, there is a close relationship between innovation and globalisation. It is
a fact that both need the other to make it more efficient. Through innovation,
Apple has managed to manufacture hardware and software products that
definitely suit customers’ needs and further differentiate its innovative
products.
Globalisation
