Answers Revised And Passed!!!.
1. Pharmaceuticals are arguably the most socially important healthcare product.
Answer: True
2. Pharmaceuticals development is a high-risk undertaking, in which many promising
leads prove disappointing.
Answer: True
3. Pharmaceutical sales are highest in which geographical regions?
Answer: The US, Western Europe, and Japan
4. The US accounts for about ___ of the world's pharmaceutical revenues?
Answer: 50%
5. Which of the following has fueled recent growth in the pharmaceutical industry?
Answer: Population growth and increased life expectancies
6. According to your manual, which statement accurately describes the predicted
relationship between pharmaceutical companies and genomic research facilities?
Answer: Partnerships between pharmaceutical companies and genomic companies will
not prove immediately profitable.
7. Prescription drug therapy is not cost-effective for insurance companies and
healthcare providers.
Answer: False
8. The high price of healthcare is explained by the high price of medicines.
Answer: False
, 9. One of the oldest and least effective pharmaceutical marketing techniques is direct-
to-consumer advertising.
Answer: False
10. What influences the number of districts in a region?
Answer: The region's population
11. What is an example of the regionalization of healthcare delivery systems?
Answer: California and Florida have different prescription reimbursement policies
12. The heart of a pharmaceutical sales team is the Regional Manager.
Answer: False
13. Most DMs did not start as representatives.
Answer: False
14. How many territories are in a typical district?
Answer: 8 to 12
15. What is the most effective method for grabbing market share?
Answer: Comparative selling
16. Pharmaceutical reps mainly visit pharmacies.
Answer: False
17. It usually only takes 1-2 calls to a physician before he or she commits to prescribing
your product.
Answer: False