NAPSR Quiz 14 With Questions And
Answers Rated 100 % Graded A+.
Pharmaceutical companies are more interested in acquiring and exploiting another's
brand than in acquiring in anothers R&D and sales marketing assets
a. True
b. False - ANS b. False
Ideally, when should a brand strategy develop for a new drug begin?
a. As soon as a clinical need is identified
b. As soon as a lead compound is discovered
c. During phase II clinical trials
d. During Phase IV trials - ANS c. During phase II clinical trials
Which of the following is an example of expressive value?
a. I own a BMW because I like feeling the road
b. I own a BMW because I like the bells and whistles
c. I own a BMW because I want people to know that Im a serious driving enthusiast
d. I own a BMW because its German like I am - ANS c. I own a BMW because I want
people to know that Im a serious driving enthusiast
According to your manual, which of the following is not an example of a functional
value?
a. Convenience
b. Efficacy
c. Safety
d. Uniqueness - ANS d. Uniqueness
It is rare for pharmaceutical companies to explore, develop and promote expressive
values with which patients might identify
a. True
b. False - ANS a. True
To be competitive, pharmaceutical brands must be distinctive. They must possess
defining characteristics that are perceived by customers to be unique, attractive and
relevant to their needs.
a. True
b. False - ANS a. True
Answers Rated 100 % Graded A+.
Pharmaceutical companies are more interested in acquiring and exploiting another's
brand than in acquiring in anothers R&D and sales marketing assets
a. True
b. False - ANS b. False
Ideally, when should a brand strategy develop for a new drug begin?
a. As soon as a clinical need is identified
b. As soon as a lead compound is discovered
c. During phase II clinical trials
d. During Phase IV trials - ANS c. During phase II clinical trials
Which of the following is an example of expressive value?
a. I own a BMW because I like feeling the road
b. I own a BMW because I like the bells and whistles
c. I own a BMW because I want people to know that Im a serious driving enthusiast
d. I own a BMW because its German like I am - ANS c. I own a BMW because I want
people to know that Im a serious driving enthusiast
According to your manual, which of the following is not an example of a functional
value?
a. Convenience
b. Efficacy
c. Safety
d. Uniqueness - ANS d. Uniqueness
It is rare for pharmaceutical companies to explore, develop and promote expressive
values with which patients might identify
a. True
b. False - ANS a. True
To be competitive, pharmaceutical brands must be distinctive. They must possess
defining characteristics that are perceived by customers to be unique, attractive and
relevant to their needs.
a. True
b. False - ANS a. True
