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BTEC Level 3 Business - Unit 2: Developing
a Marketing Campaign Exam Study Guide.
Brand - Answer✔the identification eg logo of a product or service which is instantly
recognisable without explanation (such as the Kellogg's cornflake cockerel).
BOGOF - Answer✔buy one, get one free.
Happy hour - Answer✔reduced price items at a predetermined time of the day or week.
Carbon footprint - Answer✔the amount of carbon dioxide and other gases emitted through fuel
consumption.
Market share - Answer✔the percentage of a given market that a business holds.
Brand personality - Answer✔human characteristics to which a customer can relate, especially if
similar to their own.
Cash flow - Answer✔the money that goes into and out of a business.
Strapline - Answer✔a caption or heading often providing a brief and snappy overview of a
product, service or news story.
Culture - Answer✔behaviours, habits and values of groups or individuals.
Disposable income - Answer✔the amount of residual money available for non essentials after
paying bills and creditors, such as credit cards and store cards.
Viral (advertising/marketing) - Answer✔unsolicited and infectious marketing tactics using social
media to attract interest.
Market intelligence - Answer✔gathering data from different sources which is analysed and
evaluated to identify trends.
Market research - Answer✔systematic gathering, recording and analysis of data about issues
relating to marketing products and services.
Consumer - Answer✔someone who purchases and uses a produce or service.
Prototype - Answer✔an initial version or mock up of a concept for further development.
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BTEC Level 3 Business - Unit 2: Developing
a Marketing Campaign Exam Study Guide.
Brand - Answer✔the identification eg logo of a product or service which is instantly
recognisable without explanation (such as the Kellogg's cornflake cockerel).
BOGOF - Answer✔buy one, get one free.
Happy hour - Answer✔reduced price items at a predetermined time of the day or week.
Carbon footprint - Answer✔the amount of carbon dioxide and other gases emitted through fuel
consumption.
Market share - Answer✔the percentage of a given market that a business holds.
Brand personality - Answer✔human characteristics to which a customer can relate, especially if
similar to their own.
Cash flow - Answer✔the money that goes into and out of a business.
Strapline - Answer✔a caption or heading often providing a brief and snappy overview of a
product, service or news story.
Culture - Answer✔behaviours, habits and values of groups or individuals.
Disposable income - Answer✔the amount of residual money available for non essentials after
paying bills and creditors, such as credit cards and store cards.
Viral (advertising/marketing) - Answer✔unsolicited and infectious marketing tactics using social
media to attract interest.
Market intelligence - Answer✔gathering data from different sources which is analysed and
evaluated to identify trends.
Market research - Answer✔systematic gathering, recording and analysis of data about issues
relating to marketing products and services.
Consumer - Answer✔someone who purchases and uses a produce or service.
Prototype - Answer✔an initial version or mock up of a concept for further development.
1|Page
