BTEC Level 3 Business | Exam QUESTIONS with
Verified 100% Correct Answers| Latest 2024/2025
update
mass market - ✔✔largest part of the market with all possible customers in a market
and similar products on offer
niche market - ✔✔A smaller part of a larger market in which customers have more
specific needs and wants
Segmentation - ✔✔the process of dividing a larger market into smaller pieces based
on one or more shared characteristics
Satisfying demand - ✔✔finding what the customer is longing for and needs in order
to buy
Stimulating Demand - ✔✔aim to try and change customer behaviour and encourage
customers to buy your product
brand - ✔✔product with unique character that is consistent and well recognised
brand extension - ✔✔the use of the same brand name for new products or services
being introduced to the same or new markets
brand awarness/recognition - ✔✔how aware consumers are of a particular brand
representing certain goods or services
Verified 100% Correct Answers| Latest 2024/2025
update
mass market - ✔✔largest part of the market with all possible customers in a market
and similar products on offer
niche market - ✔✔A smaller part of a larger market in which customers have more
specific needs and wants
Segmentation - ✔✔the process of dividing a larger market into smaller pieces based
on one or more shared characteristics
Satisfying demand - ✔✔finding what the customer is longing for and needs in order
to buy
Stimulating Demand - ✔✔aim to try and change customer behaviour and encourage
customers to buy your product
brand - ✔✔product with unique character that is consistent and well recognised
brand extension - ✔✔the use of the same brand name for new products or services
being introduced to the same or new markets
brand awarness/recognition - ✔✔how aware consumers are of a particular brand
representing certain goods or services
