100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Summary

Zusammenfassung SWOT-Analyse

Rating
-
Sold
-
Pages
4
Uploaded on
14-01-2025
Written in
2023/2024

Diese Zusammenfassung enthält die Übersicht der SWOT-Analyse und die dazugehörige Matrix. Ebenfalls werden Stärken, Schwächen und Chancen und Risiken separat voneinander erklärt und Beispiele genannt.

Institution
Course








Whoops! We can’t load your doc right now. Try again or contact support.

Written for

Institution
Secondary school
Study
Gymnasium
Course
School year
1

Document information

Uploaded on
January 14, 2025
Number of pages
4
Written in
2023/2024
Type
Summary

Subjects

Content preview

Betriebswirtschaftslehre

ÜBERSICHT MARKETING


STRATEGISCHE ANALYSEN

SWOT-Analyse, Marktgrössenanalyse, PLZ, Portfolioanalyse



STRATEGISCHE MARKETINGPLANUNG
Marketingziele

Marketingstrategien
Wachstumsstrategie, Segmentierungsstrategie, Strategietypen nach Porter


OPERATIVES MARKETING
Marktforschung




Produktpolitik: Preispolitik
Produktinnovation Preisbestimmung
Produktvariation Preisstrategie
Produktdifferenzierung Konditionen
Produkteliminierung
Markierung
Verpackung, Service,
Marketing-Mix
Wartung
Kommunikationspolitik
Distributionspolitik
Öffentlichkeitsarbeit
Logistik
Werbung & PR
Auswahl Absatzkanäle
Verkaufsförderung




MARKETING-CONTROLLING
Erfolgskontrollen, Betriebserfolge, Werbeerfolg, Deckungsbeitrag
$5.53
Get access to the full document:

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Get to know the seller
Seller avatar
bealuttmann

Get to know the seller

Seller avatar
bealuttmann HSBA Hamburg School of Business Administration
Follow You need to be logged in order to follow users or courses
Sold
0
Member since
11 months
Number of followers
0
Documents
4
Last sold
-

0.0

0 reviews

5
0
4
0
3
0
2
0
1
0

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions