BCOR 350 Exam Questions and Answers 100% Pass Guaranteed

BCOR 350 Exam Questions and Answers 100% Pass Guaranteed You need a new phone. You liked your old Android phone but aren't sure you want to stay with the same brand. After visiting a phone carrier store, you walk away confused about your options, annoyed at the time spent getting all your questions answered, and without a new phone. You just experienced an example of _____. A) an emotional connection to the brand that makes you feel more confident B) a poor marketing strategy process C) a comprehensive and effective marketing strategy to satisfy and retain customers D) a lack of advertising efforts - B) a poor marketing strategy process The term that best describes the process of identifying, satisfying, and maintaining customer relationships is _____. A) accounting B) marketing C) advertising 2Emily Charlene, All Rights Reserved © 2025 D) customer service - B) marketing A company's strategy stems from the ideology that "the customer is king," and the company tries to understand its customer as much as possible. Which concept is the company using to drive its success? A) Production concept B) Marketing concept C) Product concept D) Sales concept - B) Marketing concept A manufacturing company using an assembly line, designed to increase efficiency and drive down production costs, has adopted a best price strategy. The company is most likely utilizing a _____. A) production concept B) marketing concept C) product concept D) sales concept - A) production concept Which of the following is a central aim of marketing? A) To help organizations understand and respond to customer needs and expectations 3Emily Charlene, All Rights Reserved © 2025 B) To help the organization produce products in the most efficient manner possible C) To ensure industry leaders know about the organization D) To ensure that employees know where the organization's products can be purchased - A) To help organizations understand and respond to customer needs and expectations True or false: In the B2B buying process, fewer levels of consideration, review, and approval are required for more expensive purchases, unlike in the consumer buying process. - False Which of the following products or services are most likely to be high-involvement decisions? Select all that apply. - a haircut - an automobile - an engagement ring - a meal at a restaurant - - an automobile - an engagement ring True or false: In the end, marketing is mostly about creating and satisfying the consumers needs. - False 4Emily Charlene, All Rights Reserved © 2025 _____ is the process of having one s learning validated through rewards or punishments that will confirm that what was learned was correct. A) Modeling B) Reinforcement C) Self-actualization D) Socialization - B) Reinforcement Which questions should a marketer ask to assist in evaluating buyer behavior? Select all that apply. - How can a marketing mix address the buyers problems? - How do potential buyers go about making purchase decisions? - What factors influence the buyer s decision process and in what way? - How do a buyer's characteristics influence how he or she reacts to the stimuli? - - How do potential buyers go about making purchase decisions? - What factors influence the buyer s decision process and in what way? When an organization adopts the ______ concept, it has made the attempt to know as much about the consumer as possible and has decided to base its marketing strategy on this information. A) competitive 5Emily Charlene, All Rights Reserved © 2025 B) consumer C) marketing D) service - C) marketing Since it helps create the conditions for healthy competition and market efficiency, effective marketing can benefit _____. A) society as a whole B) consumers targeted by marketing C) businesses offering products and services D) both for-profit and nonprofit organizations - A) society as a whole When using product differentiation, the marketer should avoid doing