BCOR 350 Exam Questions and
Answers 100% Pass
Generally, a market that has more than five competitors is considered to be highly
competitive. Based on the marketing plan, would you consider the outdoor retail
industry to be highly competitive - ✔✔Yes
Outbound's promotional strategy can be characterized as: - ✔✔creating differentiation
OutBound distributes their products to: - ✔✔Regional and local specialty shops
Outbound's pricing is characterized as: - ✔✔competition pricing
Base on the marketing plan, how is the target market described? - ✔✔demographically
OutBound's reliance on a single manufacturer is considered a: - ✔✔weakness
Which statement below best describes OutBound's Corporate Mission? -
✔✔OutBound's mission is centered on expansion as well as conservation and
community enhancement programs
Which of the following is NOT considered a competitive to OutBound? - ✔✔All of the
above are not competitors to OutBound
Emily Charlene, All Rights Reserved © 2025 1
,OutBound's product strategy is characterized as: - ✔✔multi-product
Imagine you are a marketing manager for OutBound. You attend an industry
conference and return excited about opportunities in Eastern Europe. If you decided to
pursue this, would this be considered part of the marketing plan? - ✔✔no
Which of the following IMC concepts was demonstrated in the video? - ✔✔Ikea
understands its customers
The number of positive shares of Ikea's online postings was _______thousand - ✔✔125
Which of the following integrated marketing communications platforms was NOT
featured in the video? - ✔✔mobile marketing
Ikea's campaign generated a global reach of ________million. - ✔✔200
Ikea's message strategy can be best summarized as: - ✔✔Ikea—Connecting their
products to real life situations
Identify the most likely marketing channel structure for manufacturers of candy bars. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for stereo equipment. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for farmers' markets. - ✔✔direct to
customers
Emily Charlene, All Rights Reserved © 2025 2
, Identify the most likely marketing channel structure for nonfiction books. - ✔✔NOT
manufacturer-retailer
Identify the most likely marketing channel structure for automobiles. -
✔✔manufacturer-retailer
Identify the most likely marketing channel structure for Tupperware products. -
✔✔NOT manufacture-wholesaler-retailer
Wellness Foods, Inc., the maker of a variety of breakfast cereals and snacks, has just
created a new vitamin-packed cereal. The new cereal has the potential to combat many
of the health problems caused by malnutrition in children throughout poverty-stricken
areas of the world. To date, however, many of the markets where there is malnutrition
have resisted opening distribution channels to Wellness' products. Wellness realizes
that its new cereal could also help open the door for the company to se - ✔✔legal and
unethical
Mountaineer Pharmaceuticals is the maker of several popular drugs used to treat
arthritis and other auto immune disorders. As part of its patient care initiatives, the
company created a quarterly newsletter that offers medical news and information. The
company has just been acquired by a group of investors who also own Wonderspa Hot
Tubs and Spas. The marketing director for Wonderspa would like to use Mountaineer's
mailing list for a direct-mail promotion. - ✔✔legal and unethical
Emily Charlene, All Rights Reserved © 2025 3
Answers 100% Pass
Generally, a market that has more than five competitors is considered to be highly
competitive. Based on the marketing plan, would you consider the outdoor retail
industry to be highly competitive - ✔✔Yes
Outbound's promotional strategy can be characterized as: - ✔✔creating differentiation
OutBound distributes their products to: - ✔✔Regional and local specialty shops
Outbound's pricing is characterized as: - ✔✔competition pricing
Base on the marketing plan, how is the target market described? - ✔✔demographically
OutBound's reliance on a single manufacturer is considered a: - ✔✔weakness
Which statement below best describes OutBound's Corporate Mission? -
✔✔OutBound's mission is centered on expansion as well as conservation and
community enhancement programs
Which of the following is NOT considered a competitive to OutBound? - ✔✔All of the
above are not competitors to OutBound
Emily Charlene, All Rights Reserved © 2025 1
,OutBound's product strategy is characterized as: - ✔✔multi-product
Imagine you are a marketing manager for OutBound. You attend an industry
conference and return excited about opportunities in Eastern Europe. If you decided to
pursue this, would this be considered part of the marketing plan? - ✔✔no
Which of the following IMC concepts was demonstrated in the video? - ✔✔Ikea
understands its customers
The number of positive shares of Ikea's online postings was _______thousand - ✔✔125
Which of the following integrated marketing communications platforms was NOT
featured in the video? - ✔✔mobile marketing
Ikea's campaign generated a global reach of ________million. - ✔✔200
Ikea's message strategy can be best summarized as: - ✔✔Ikea—Connecting their
products to real life situations
Identify the most likely marketing channel structure for manufacturers of candy bars. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for stereo equipment. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for farmers' markets. - ✔✔direct to
customers
Emily Charlene, All Rights Reserved © 2025 2
, Identify the most likely marketing channel structure for nonfiction books. - ✔✔NOT
manufacturer-retailer
Identify the most likely marketing channel structure for automobiles. -
✔✔manufacturer-retailer
Identify the most likely marketing channel structure for Tupperware products. -
✔✔NOT manufacture-wholesaler-retailer
Wellness Foods, Inc., the maker of a variety of breakfast cereals and snacks, has just
created a new vitamin-packed cereal. The new cereal has the potential to combat many
of the health problems caused by malnutrition in children throughout poverty-stricken
areas of the world. To date, however, many of the markets where there is malnutrition
have resisted opening distribution channels to Wellness' products. Wellness realizes
that its new cereal could also help open the door for the company to se - ✔✔legal and
unethical
Mountaineer Pharmaceuticals is the maker of several popular drugs used to treat
arthritis and other auto immune disorders. As part of its patient care initiatives, the
company created a quarterly newsletter that offers medical news and information. The
company has just been acquired by a group of investors who also own Wonderspa Hot
Tubs and Spas. The marketing director for Wonderspa would like to use Mountaineer's
mailing list for a direct-mail promotion. - ✔✔legal and unethical
Emily Charlene, All Rights Reserved © 2025 3
