TCU Communicating Effectively Final
questions with complete solutions
Primacy/recency effect - correct answer ✔✔Effect on audience members that they only retain to the
first/last thing the speaker says.
Attention getter - correct answer ✔✔At the beginning of the speech, used to captivate the audience and
slightly introduce your topic. Could be a rhetorical question, a quote, an imaginary statement,
humorous, an anecdote, etc..
Relevance statement - correct answer ✔✔Why it is it relevant to the audience? What's in it for them?
Credibility statement - correct answer ✔✔Why are you qualified to speak about this?
Thesis - correct answer ✔✔The framework of the speech, reveals purpose/topic/direction/main points.
Preview statement - correct answer ✔✔More specific than the thesis, elaborates on the direction/order
of the speech.
Summary - correct answer ✔✔Used to review main claims, do this by signposting before.
Memorable close - correct answer ✔✔Similar to attention getter, but at the end
What is a credibility statement comprised of? - correct answer ✔✔Competency (knowledge and skills)
and character (honesty, trustworthiness, putting audience's needs first).
Symbolic language - correct answer ✔✔Language that stands for something, or has a meaning implied.
Arbitrary language - correct answer ✔✔Language that is given meaning by those who use them.
, Triangle of meaning - correct answer ✔✔Top-thought, right- referent (actual thing), left- word.
Oral style - correct answer ✔✔Writing for the ear (listening). Is less formal and repetitive.
Clarity of language - correct answer ✔✔Specific/concrete language (detailed and tangible), avoid jargon
(words pertaining to specific profession or group, sometimes acronyms).
Abstract language - correct answer ✔✔Opposite of specific/concrete language, it is general and vague
and could have multiple meanings/interpretations.
Accuracy of language - correct answer ✔✔Grammar, structure, understand difference between
denotative/connotative.
Vivid language - correct answer ✔✔Language that appeals to senses.
Analogies - correct answer ✔✔Similes (like/as) and metaphors, extended analogies, personification,
alliteration, onomatopoeia, repetition, etc..
Antithesis - correct answer ✔✔Describes what something isn't. ex "Ask not what your country can do for
you, but what you can do for your country."
Active vs. passive voice - correct answer ✔✔Use active voice. Avoid "was."
Appropriate language - correct answer ✔✔Language that considers the reactions of the audience
(profanity).
Inclusive language - correct answer ✔✔Language that considers all race/sex/religion/sexual orientation,
etc.
Visual literacy - correct answer ✔✔Production/consumption of visual messages. The learned ability to
interpret visual messages.
questions with complete solutions
Primacy/recency effect - correct answer ✔✔Effect on audience members that they only retain to the
first/last thing the speaker says.
Attention getter - correct answer ✔✔At the beginning of the speech, used to captivate the audience and
slightly introduce your topic. Could be a rhetorical question, a quote, an imaginary statement,
humorous, an anecdote, etc..
Relevance statement - correct answer ✔✔Why it is it relevant to the audience? What's in it for them?
Credibility statement - correct answer ✔✔Why are you qualified to speak about this?
Thesis - correct answer ✔✔The framework of the speech, reveals purpose/topic/direction/main points.
Preview statement - correct answer ✔✔More specific than the thesis, elaborates on the direction/order
of the speech.
Summary - correct answer ✔✔Used to review main claims, do this by signposting before.
Memorable close - correct answer ✔✔Similar to attention getter, but at the end
What is a credibility statement comprised of? - correct answer ✔✔Competency (knowledge and skills)
and character (honesty, trustworthiness, putting audience's needs first).
Symbolic language - correct answer ✔✔Language that stands for something, or has a meaning implied.
Arbitrary language - correct answer ✔✔Language that is given meaning by those who use them.
, Triangle of meaning - correct answer ✔✔Top-thought, right- referent (actual thing), left- word.
Oral style - correct answer ✔✔Writing for the ear (listening). Is less formal and repetitive.
Clarity of language - correct answer ✔✔Specific/concrete language (detailed and tangible), avoid jargon
(words pertaining to specific profession or group, sometimes acronyms).
Abstract language - correct answer ✔✔Opposite of specific/concrete language, it is general and vague
and could have multiple meanings/interpretations.
Accuracy of language - correct answer ✔✔Grammar, structure, understand difference between
denotative/connotative.
Vivid language - correct answer ✔✔Language that appeals to senses.
Analogies - correct answer ✔✔Similes (like/as) and metaphors, extended analogies, personification,
alliteration, onomatopoeia, repetition, etc..
Antithesis - correct answer ✔✔Describes what something isn't. ex "Ask not what your country can do for
you, but what you can do for your country."
Active vs. passive voice - correct answer ✔✔Use active voice. Avoid "was."
Appropriate language - correct answer ✔✔Language that considers the reactions of the audience
(profanity).
Inclusive language - correct answer ✔✔Language that considers all race/sex/religion/sexual orientation,
etc.
Visual literacy - correct answer ✔✔Production/consumption of visual messages. The learned ability to
interpret visual messages.
