CPCA Exam questions with 100%
complete solutions
Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? - correct
answer ✔✔Yes
Is a consumer the person who buys the product-yes or no? - correct answer ✔✔No
Does referring to a product as incremental mean the the product is unavailable at the shelf or point of
purchase- yes or no? - correct answer ✔✔No
Which of the following is not a specific trend in category management?
A. Industry consolidation
B. the use of shopper insights
C. Reliance on frequent shopper card data
D. Multidimensional shelf management technology
E. Integration with shopper marketing to influence path to purchase - correct answer ✔✔A. Industry
consolidation
Shoppers today often shop in how many different channels?
A. Most shoppers stick to their routines and only shop 2-3 channels at most
B. Nearly all shopper make at least one trip over 10 different channels within a given month
C. Majority of shoppers today are simplifying their hectic lives and shopping exclusively in the one-stop-
shop supercenter channel
D. Most shoppers will shop across 5+ channels to purchase the products and services they need - correct
answer ✔✔D. Most shoppers will shop across 5+ channels to purchase the products and services they
need
,Which of the following best describes three in-store retail factors affected by SKU proliferation?
A. Variety, placement, space
B. Everyday price, promoted price, frequency
C. Variety, rotation, ordering frequency
D. Customer service, reset schedule, product education - correct answer ✔✔A. Variety, placement, space
Which of the following pricing strategies is Walmart's primary go to market approach?
A. High-low
B. EDLP
C. Promotional
D. Hybrid pricing - correct answer ✔✔B. EDLP
Which of the following is an effect that changing consumer demographics are having on retailers? (select
the best answer)
A. Shelf plans are expanding
B. Category captains are more important
C. Shopper marketing is increasing in popularity
D. Shopper clustering is increasingly important
E. None of the above - correct answer ✔✔D. Shopper clustering is increasingly important
Is base volume additional sales beyond what is expected due to promotional activity- Yes or No? - correct
answer ✔✔No
Is the acronym DOS the average number of days current inventory will last- Yes or No? - correct answer
✔✔Yes
,Is Facing the count or linear space a single product occupies- Yes or No? - correct answer ✔✔Yes
Which of the following best represents the primary concerns driving shopper purchase decisions?
A. Value, product rating and times of day
B. Quality, value and convenience
C. Time of day, social media recommendation and magazine ads
D. Quality, flavors and social media ads - correct answer ✔✔B. Quality, value and convenience
The grocery industry is basically recession proof; therefore, in difficult economic time's shelf planning
strategy won't change- True or False? - correct answer ✔✔False
Is the acronym GMROI important to the practice of category management? - correct answer ✔✔Yes (No
in some cases?)
Channel blurring is occurring because of:
A. The increasing growth of alternative store formats
B. Increased competition for consumer spending
C. Items carried beyond the typical assortment with a channel
D. Consumer demand for convenience
E. All of the above - correct answer ✔✔E. All of the above
Which one of these statements best represents an attribute of a club store?
A. Club stores tend to have less operating expenses and less overhead so prices are generally lower
B. Club stores offer a better value for consumers and as a result of that the channel is growing
C. A club store sis less attractive to consumers because they can get similar items without paying a
membership fee
, D. Club store prices are rising because Mass Merchandisers are becoming more competitive - correct
answer ✔✔A. Club stores tend to have less operating expenses and less overhead so prices are generally
lower
Is the acronym DSD in-store merchandising materials used to catch shopper's attention- Yes or No? -
correct answer ✔✔No
Dollar stores have begun to appeal to more upscale families. Why is this happening?
A. Low prices across the board have become a top priority for nearly all upscale families
B. Low prices on certain items are important to some upscale families
C. Upscale families will pay higher prices for their favorite items in this channel
D. Upscale families enjoy the large variety and selection offered by dollar stores - correct answer ✔✔B.
Low prices on certain items are important to some upscale families
Which of the following best reflect the tactics of limited assortment stores?
A. Limited SKU counts, high/low pricing, product sampling, small store footprint
B. Great selection, low prices, 24-hour service, small parking lots
C. Limited SKU counts, low prices, limited service, small store footprint
D. Limited assortment, high/low pricing, online service, smaller staff - correct answer ✔✔C. Limited SKU
counts, low prices, limited service, small store footprint
When looking at channel dynamics, which one of these statements best describes the grocery channel?
A. A grocery store's revenues are generally higher per quarter than the club store channel
B. Grocery stores are not competing with other channels to enhance their product line
C. Grocery stores typically have higher operating expenses creating higher overhead for the retailer
resulting in tighter margins and/or higher prices
D. Grocery stores are struggling to make a profit as more pepe turn primarily to mass merchandisers -
correct answer ✔✔C. Grocery stores typically have higher operating expenses creating higher overhead
for the retailer resulting in tighter margins and/or higher prices
complete solutions
Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? - correct
answer ✔✔Yes
Is a consumer the person who buys the product-yes or no? - correct answer ✔✔No
Does referring to a product as incremental mean the the product is unavailable at the shelf or point of
purchase- yes or no? - correct answer ✔✔No
Which of the following is not a specific trend in category management?
A. Industry consolidation
B. the use of shopper insights
C. Reliance on frequent shopper card data
D. Multidimensional shelf management technology
E. Integration with shopper marketing to influence path to purchase - correct answer ✔✔A. Industry
consolidation
Shoppers today often shop in how many different channels?
A. Most shoppers stick to their routines and only shop 2-3 channels at most
B. Nearly all shopper make at least one trip over 10 different channels within a given month
C. Majority of shoppers today are simplifying their hectic lives and shopping exclusively in the one-stop-
shop supercenter channel
D. Most shoppers will shop across 5+ channels to purchase the products and services they need - correct
answer ✔✔D. Most shoppers will shop across 5+ channels to purchase the products and services they
need
,Which of the following best describes three in-store retail factors affected by SKU proliferation?
A. Variety, placement, space
B. Everyday price, promoted price, frequency
C. Variety, rotation, ordering frequency
D. Customer service, reset schedule, product education - correct answer ✔✔A. Variety, placement, space
Which of the following pricing strategies is Walmart's primary go to market approach?
A. High-low
B. EDLP
C. Promotional
D. Hybrid pricing - correct answer ✔✔B. EDLP
Which of the following is an effect that changing consumer demographics are having on retailers? (select
the best answer)
A. Shelf plans are expanding
B. Category captains are more important
C. Shopper marketing is increasing in popularity
D. Shopper clustering is increasingly important
E. None of the above - correct answer ✔✔D. Shopper clustering is increasingly important
Is base volume additional sales beyond what is expected due to promotional activity- Yes or No? - correct
answer ✔✔No
Is the acronym DOS the average number of days current inventory will last- Yes or No? - correct answer
✔✔Yes
,Is Facing the count or linear space a single product occupies- Yes or No? - correct answer ✔✔Yes
Which of the following best represents the primary concerns driving shopper purchase decisions?
A. Value, product rating and times of day
B. Quality, value and convenience
C. Time of day, social media recommendation and magazine ads
D. Quality, flavors and social media ads - correct answer ✔✔B. Quality, value and convenience
The grocery industry is basically recession proof; therefore, in difficult economic time's shelf planning
strategy won't change- True or False? - correct answer ✔✔False
Is the acronym GMROI important to the practice of category management? - correct answer ✔✔Yes (No
in some cases?)
Channel blurring is occurring because of:
A. The increasing growth of alternative store formats
B. Increased competition for consumer spending
C. Items carried beyond the typical assortment with a channel
D. Consumer demand for convenience
E. All of the above - correct answer ✔✔E. All of the above
Which one of these statements best represents an attribute of a club store?
A. Club stores tend to have less operating expenses and less overhead so prices are generally lower
B. Club stores offer a better value for consumers and as a result of that the channel is growing
C. A club store sis less attractive to consumers because they can get similar items without paying a
membership fee
, D. Club store prices are rising because Mass Merchandisers are becoming more competitive - correct
answer ✔✔A. Club stores tend to have less operating expenses and less overhead so prices are generally
lower
Is the acronym DSD in-store merchandising materials used to catch shopper's attention- Yes or No? -
correct answer ✔✔No
Dollar stores have begun to appeal to more upscale families. Why is this happening?
A. Low prices across the board have become a top priority for nearly all upscale families
B. Low prices on certain items are important to some upscale families
C. Upscale families will pay higher prices for their favorite items in this channel
D. Upscale families enjoy the large variety and selection offered by dollar stores - correct answer ✔✔B.
Low prices on certain items are important to some upscale families
Which of the following best reflect the tactics of limited assortment stores?
A. Limited SKU counts, high/low pricing, product sampling, small store footprint
B. Great selection, low prices, 24-hour service, small parking lots
C. Limited SKU counts, low prices, limited service, small store footprint
D. Limited assortment, high/low pricing, online service, smaller staff - correct answer ✔✔C. Limited SKU
counts, low prices, limited service, small store footprint
When looking at channel dynamics, which one of these statements best describes the grocery channel?
A. A grocery store's revenues are generally higher per quarter than the club store channel
B. Grocery stores are not competing with other channels to enhance their product line
C. Grocery stores typically have higher operating expenses creating higher overhead for the retailer
resulting in tighter margins and/or higher prices
D. Grocery stores are struggling to make a profit as more pepe turn primarily to mass merchandisers -
correct answer ✔✔C. Grocery stores typically have higher operating expenses creating higher overhead
for the retailer resulting in tighter margins and/or higher prices
