CPCA- Syndicated Scanner Data with
complete correct solutions
• To develop syndicated data, service providers like Nielsen or IRI collect two kinds of data. What are
they? - correct answer ✔✔Audit data and scanner data
• What is the difference between audit data and scanner data? - correct answer ✔✔Audit data is
promotional in-store and circular activity gathered by field staff; scanner data is point-of-sale data
gathered from retailers
• Which of the following statements best describes how syndicated data is collected? - correct answer
✔✔Scanner data is collected from a sample of retail stores in the market
• "Market" geographies provided by a syndicated data provider will often vary by channel to reflect the
inherent trading differences between channels? - correct answer ✔✔False
• Which of the following equations is correct? - correct answer ✔✔Total sales= Base sale + Incremental
sales
Base sales:
Incremental sales: - correct answer ✔✔everyday price, advertising, distribution
price reduction, feature ad, floor display
• Why would it be important for a retailer to chart the seasonality of sales for suntan lotion? - correct
answer ✔✔All of the above: most sales and merchandising of suntan oil occur in the summer months,
because suntan oil is a seasonal product, retailers that don't consider seasonality might overestimate the
impact that trade promotions have on sales, if seasonality is not considered baseline units for suntan oil
would be under-estimated during the summer months and over-estimated during the winter months
• When analyzing syndicated scanner data like Nielsen or IRI, you can choose four parameters to narrow
down your data query. What are they? - correct answer ✔✔Time, product, geography, and measures
complete correct solutions
• To develop syndicated data, service providers like Nielsen or IRI collect two kinds of data. What are
they? - correct answer ✔✔Audit data and scanner data
• What is the difference between audit data and scanner data? - correct answer ✔✔Audit data is
promotional in-store and circular activity gathered by field staff; scanner data is point-of-sale data
gathered from retailers
• Which of the following statements best describes how syndicated data is collected? - correct answer
✔✔Scanner data is collected from a sample of retail stores in the market
• "Market" geographies provided by a syndicated data provider will often vary by channel to reflect the
inherent trading differences between channels? - correct answer ✔✔False
• Which of the following equations is correct? - correct answer ✔✔Total sales= Base sale + Incremental
sales
Base sales:
Incremental sales: - correct answer ✔✔everyday price, advertising, distribution
price reduction, feature ad, floor display
• Why would it be important for a retailer to chart the seasonality of sales for suntan lotion? - correct
answer ✔✔All of the above: most sales and merchandising of suntan oil occur in the summer months,
because suntan oil is a seasonal product, retailers that don't consider seasonality might overestimate the
impact that trade promotions have on sales, if seasonality is not considered baseline units for suntan oil
would be under-estimated during the summer months and over-estimated during the winter months
• When analyzing syndicated scanner data like Nielsen or IRI, you can choose four parameters to narrow
down your data query. What are they? - correct answer ✔✔Time, product, geography, and measures
