CPCA Exam Prep: Promotion Analysis
Cross Merchandising - correct answer ✔✔The retail practice of marketing or displaying products from
different categories together to generate additional revenue for the store.
Feature or Promotion - correct answer ✔✔The activity referred to when a product is promoted in a
weekly newspaper or in store circular or flyer.
Display, TPR, Promotions - correct answer ✔✔Key drivers of incremental sales volume.
Promoted Sales - correct answer ✔✔Refers to Sales generated during the presence of any type of
promotional activity (feature, display, TPR).
Baseline and Incremental sales - correct answer ✔✔Modelled or estimated sales results based on
algorithms.
Subsidized volume - correct answer ✔✔The difference between Incremental sales and Promoted sales.
Baseline sales - correct answer ✔✔The normal expected sales volume in the absence of any promotion.
Fair Share analysis - correct answer ✔✔An analysis that compares $ share to tactical shares for a given
product group. For instance: Share of Shelf, Share of Items, Share of Promotion, Share of Display.
Regression analysis - correct answer ✔✔Quantifies the impact of pricing changes on weekly or monthly
volume.
Correlation analysis - correct answer ✔✔Establishes if there's a relationship between unit sales and
price.
Promotional Effectiveness measures - correct answer ✔✔Lift, Incremental sales, Subsidized volume,
Profit.
Cross Merchandising - correct answer ✔✔The retail practice of marketing or displaying products from
different categories together to generate additional revenue for the store.
Feature or Promotion - correct answer ✔✔The activity referred to when a product is promoted in a
weekly newspaper or in store circular or flyer.
Display, TPR, Promotions - correct answer ✔✔Key drivers of incremental sales volume.
Promoted Sales - correct answer ✔✔Refers to Sales generated during the presence of any type of
promotional activity (feature, display, TPR).
Baseline and Incremental sales - correct answer ✔✔Modelled or estimated sales results based on
algorithms.
Subsidized volume - correct answer ✔✔The difference between Incremental sales and Promoted sales.
Baseline sales - correct answer ✔✔The normal expected sales volume in the absence of any promotion.
Fair Share analysis - correct answer ✔✔An analysis that compares $ share to tactical shares for a given
product group. For instance: Share of Shelf, Share of Items, Share of Promotion, Share of Display.
Regression analysis - correct answer ✔✔Quantifies the impact of pricing changes on weekly or monthly
volume.
Correlation analysis - correct answer ✔✔Establishes if there's a relationship between unit sales and
price.
Promotional Effectiveness measures - correct answer ✔✔Lift, Incremental sales, Subsidized volume,
Profit.
