AIPMM - CPM LATEST 2024 -2025 PRACTICE EXAM/ COMPLETE 180
ACTUAL EXAM QUESTIONS WITH CORRECT VERIFIED ANSWERS
GRADED A+
1. Nature and characteristic of a service intangibility
inseparability
variability
perishability
2. What are the 4 Kotler's Market Strategies? Product
Price
Promotion
Place
3. What are Porter's 5 forces? Intensity of Com-
petitive Rivalry
Threat of New En-
trants
Threat of Substi-
tute
Bargaining Power
of Customers
Bargaining Power
of Suppliers
4. What are the 7 phases of PLC? Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
5. What are the steps of NPD? (Phases) Conceive
Plan
Develop
Qualify
6. What is the strategy for existing market/existing prod- Market Penetra-
uct? (Ansoff's Growth Matrix) tion
7. What is the strategy for existing market/new product? Product Develop-
(Ansoff's Growth Matrix) ment
, AIPMM - CPM LATEST 2024 -2025 PRACTICE EXAM
8. What is the strategy for NEW market/existing prod- Market Develop-
uct? (Ansoff's Growth Matrix) ment
9. What is the strategy for new market/new product? Diversification
(Ansoff's Growth Matrix)
10. Market Objective: Gain awareness Introduction
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
11. Market Objective: Stress differentiation Growth
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
12. Market Objective: Maintain brand loyalty Maturity
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
13. Market Objective: Harvest/Deletion Decline
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
14. Owns strategy Product Manager
Market expert roles
Business case dev expert
Presents needs
15.
, AIPMM - CPM LATEST 2024 -2025 PRACTICE EXAM
Market strategy Product Marketing
Marketing expert Manager roles
Supports sales
Guides marketing program
16. What are the 3 types of organizing roadmaps? Themes
Golden Features
Timed Releases
17. What are the 3 special lifecyles? Styles
Fad
Fashion
18. What are the three aspects of the whole product? Core
Actual Product
Augmented
19. It is tangible or intangible. Product definition
20. It is type of product that the end user consume Consumer
21. Type of product that is purchased frequently Convenience
22. Type of product that is purchased less frequently and Shopping
requires the comparison shopping
23. Type of product that high priced and focused on Specialty
brand differentiation/identification
24. type of product that consumers dont want to think Unsought
about
25. type of product that is used for processing prod- Industrial Prod-
ucts/raw materials ucts
26. Three types of industrial products Materials and
parts
Capital items
Supplies and ser-
vices
ACTUAL EXAM QUESTIONS WITH CORRECT VERIFIED ANSWERS
GRADED A+
1. Nature and characteristic of a service intangibility
inseparability
variability
perishability
2. What are the 4 Kotler's Market Strategies? Product
Price
Promotion
Place
3. What are Porter's 5 forces? Intensity of Com-
petitive Rivalry
Threat of New En-
trants
Threat of Substi-
tute
Bargaining Power
of Customers
Bargaining Power
of Suppliers
4. What are the 7 phases of PLC? Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
5. What are the steps of NPD? (Phases) Conceive
Plan
Develop
Qualify
6. What is the strategy for existing market/existing prod- Market Penetra-
uct? (Ansoff's Growth Matrix) tion
7. What is the strategy for existing market/new product? Product Develop-
(Ansoff's Growth Matrix) ment
, AIPMM - CPM LATEST 2024 -2025 PRACTICE EXAM
8. What is the strategy for NEW market/existing prod- Market Develop-
uct? (Ansoff's Growth Matrix) ment
9. What is the strategy for new market/new product? Diversification
(Ansoff's Growth Matrix)
10. Market Objective: Gain awareness Introduction
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
11. Market Objective: Stress differentiation Growth
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
12. Market Objective: Maintain brand loyalty Maturity
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
13. Market Objective: Harvest/Deletion Decline
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
14. Owns strategy Product Manager
Market expert roles
Business case dev expert
Presents needs
15.
, AIPMM - CPM LATEST 2024 -2025 PRACTICE EXAM
Market strategy Product Marketing
Marketing expert Manager roles
Supports sales
Guides marketing program
16. What are the 3 types of organizing roadmaps? Themes
Golden Features
Timed Releases
17. What are the 3 special lifecyles? Styles
Fad
Fashion
18. What are the three aspects of the whole product? Core
Actual Product
Augmented
19. It is tangible or intangible. Product definition
20. It is type of product that the end user consume Consumer
21. Type of product that is purchased frequently Convenience
22. Type of product that is purchased less frequently and Shopping
requires the comparison shopping
23. Type of product that high priced and focused on Specialty
brand differentiation/identification
24. type of product that consumers dont want to think Unsought
about
25. type of product that is used for processing prod- Industrial Prod-
ucts/raw materials ucts
26. Three types of industrial products Materials and
parts
Capital items
Supplies and ser-
vices
