Marketing Final Exam-Stukent Quizes
Questions And Answers 100% Correct
URL is an acronym for: Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)? A cookie
Which of the following is NOT a dynamic language? HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)? Transport layer security encrypts sensitive
information
The AIDA model states that the process of creating a customer follows these four steps:
Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? Create captivating design
, Marketing Final Exam-Stukent Quizes
Questions And Answers 100% Correct
Which of the following is NOT an example of direct traffic? Someone types the name of a
website into a search bar and clicks the first link on the search engine results page
Unpaid referral traffic that comes from links from other websites that are not paid for
The primary conversion for a lead generation site is Both a phone call and a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to increase revenue
In web design, what is more important than website's visual appeal is whether it generates
a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm
Use complementary colors
Oil Gardner's principle of clarity has been violated if a visitor has no idea where a link
leads
, Marketing Final Exam-Stukent Quizes
Questions And Answers 100% Correct
The "upper fold" is The portion of a webpage that is visible without scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?" "Why should
I pick you?" and "What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because It is
easier to adapt for display on a desktop computer AND mobile traffic has more volume than
desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should be used to
determine which page is better is usually (but not always) Conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you should
also create a dedicated landing page designed specifically for that campaign
A banner ad for Netflix should lead people to what kind of landing page? A subscription
landing page
Questions And Answers 100% Correct
URL is an acronym for: Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)? A cookie
Which of the following is NOT a dynamic language? HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)? Transport layer security encrypts sensitive
information
The AIDA model states that the process of creating a customer follows these four steps:
Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? Create captivating design
, Marketing Final Exam-Stukent Quizes
Questions And Answers 100% Correct
Which of the following is NOT an example of direct traffic? Someone types the name of a
website into a search bar and clicks the first link on the search engine results page
Unpaid referral traffic that comes from links from other websites that are not paid for
The primary conversion for a lead generation site is Both a phone call and a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to increase revenue
In web design, what is more important than website's visual appeal is whether it generates
a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm
Use complementary colors
Oil Gardner's principle of clarity has been violated if a visitor has no idea where a link
leads
, Marketing Final Exam-Stukent Quizes
Questions And Answers 100% Correct
The "upper fold" is The portion of a webpage that is visible without scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?" "Why should
I pick you?" and "What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because It is
easier to adapt for display on a desktop computer AND mobile traffic has more volume than
desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should be used to
determine which page is better is usually (but not always) Conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you should
also create a dedicated landing page designed specifically for that campaign
A banner ad for Netflix should lead people to what kind of landing page? A subscription
landing page
